
Mike King
WILX-TV (Lansing)
Mr. King is a 1985 graduate of Michigan State University with a Bachelors degree in Telecommunications. After graduation, he relocated to Grand Rapids and began his career as an Account Executive for WLAV-AM/FM radio serving West Michigan. In May of 1989 he made the move to television taking a position with WWMT-TV the CBS affiliate serving the Grand Rapids, Kalamazoo and Battle Creek DMA. After four successful years in sales and marketing, Mr. King was promoted to National/Regional Sales Manager in 1993. Two years later in 1995, he was then appointed Local Sales Manager in charge of the local sales efforts for the region. Finally in 1997, he was appointed General Sales Manager, responsible for the National, Regional and Local sales organization.
In January 1999, Mr. King was named Vice President/General Manager of WLAJ-TV, the ABC television affiliate in Lansing, MI. In November 2000, he was named Vice President/General Manager of WILX-TV, the NBC television affiliate in Lansing. Mr. King has overseen the rise of WILX into a market leading position and transformed the property into a multi-platform media company reaching consumers on-air, online and on-the-go with WILX-TV, WILX Weather Source 10.2, WILX.com and WILX Mobile.
Mr. King has been actively involved in the Mid-Michigan community serving on the boards and in leadership roles for several business and charitable organizations including the Capital Area Michigan Works, Workforce Development Board; Board of Directors, Lansing Regional Chamber of Commerce; Chair of the Board for Ele’s Place; Chair of the Board for the Mid-Michigan Chapter of the American Red Cross and finally, served on the Board of the Lansing Regional Community Foundation.
Mr. King is the incoming Chair of the Board of Directors for the Michigan Association of Broadcasters. He has also recently been appointed to the national NBC Television Network Affiliate Board.
Mr. King has been married 23 years to his wife Kim and they have two daughters Jessica 20 and Abby 16.