Contact: Mike Shalley (517) 679-6403
Campaign: Public Education Effort
Details:
Michigan Community Action Agency Association begins public education effort
with Michigan Broadcasters
The Michigan Community Action Agency Association (MCAAA) has partnered with the Michigan Association of Broadcasters to air an educational campaign on statewide radio and television stations designed to inform the public about the important role Community Action Agencies play in helping citizens and communities during these tough economic times. MCAAA is the state association of the Community Action Agencies that provide a wide range of human service programs for low-income individuals and families in all 83 Michigan counties.
“Michigan’s Community Action Agencies have been addressing the needs of families and communities for 45 years,” said Jim Crisp, MCAAA executive director. “They work with local organizations and leaders to leverage federal investment to provide programs and services that respond to the challenges in their communities. The educational campaign with the Michigan Association of Broadcasters will help us build awareness about the critical work our member agencies do to assist residents and create jobs throughout the state.”
Community Action Agencies are directed by local boards to help provide support services to families, seniors and children, such as Head Start programs, affordable housing and home weatherization programs, emergency food assistance, and many community development activities that create or sustain jobs. The goal of each agency is to help their customers become more economically self-sufficient.
“Broadcasters throughout Michigan are proud to partner with MCAAA to tell real stories and describe the many great things these agencies do in our communities that directly help people,” said Karole White, president and CEO of the Michigan Association of Broadcasters. “There is no better way to communicate to the public than on TV and radio, and we are working together to actually show how these Community Action Agencies positively help people and change lives.”
A series of public education program spots about Community Action Agencies will air on over 280 commercial and public radio and TV stations in Michigan over the next several months. The Michigan Association of Broadcasters regularly works with non-profit and governmental organizations to deliver messages of importance to the public and local communities.
Spots: