EPIC-MRA Survey Results



5/30/00

1. How often do you or someone else in your household watch television programs that are broadcast on public television stations in Michigan, such as those from PBS?
  • 23%   Respondent watches every day

  • 26%   Respondent watches a few times a week

  • 12%   Respondent watches several times a month

  • 4%    Respondent watches several times a year

  • 8%    Respondent seldom watches

  • 7%    Someone else/more than one watches every day

  • 8%    Someone else/more than one watches a few times a week

  • 3%    Someone else/more than one watches several times a month

  • 2%    Someone else/more than one watches several times a year

  • 1%    Someone else/more than one seldom watches

  • 5%    No one in household watches public television

  • 1%    Undecided/don't know

2. How often do you or someone else in your household listen to public radio programs that are broadcast on public radio stations in Michigan, such as National Public Radio?
  • 18%   Respondent listens every day

  • 13%   Respondent listens a few times a week

  • 7%     Respondent listens several times a month

  • 3%;    Respondent listens several times a year

  • 20%   Respondent seldom listens

  • 6%     Someone else/more than one listens every day

  • 2%     Someone else/more than one listens a few times a week

  • 1%     Someone else/more than one listens several times a month

  • 1%;    Someone else/more than one listens several times a year

  • 1%     Someone else/more than one listens

  • 27%   No one in household listens

  • 1%     Undecided/don't know

3. Whether you or others in your household watch or listen to public radio or television or not, how important do you think it is to have public broadcasting of television and radio programming - very important, somewhat important, only a little important or not important at all?

  • 64%    Very important

  • 27%    Somewhat important

  •                91%    Total IMPORTANT

  • 5%      Only a little important

  • 2%      Not important at all

  •                7%     Total UNIMPORTANT

  • 2%     Undecided/don't know

4. Public broadcasting of television and radio programming is financially supported by voluntary donations from viewers and listeners. Unlike commercial broadcasting, public TV and radio does not sell advertising to fund their operations or to purchase programming. Public broadcasting receives only one dollar per person a year from the federal government, and in Michigan, public broadcasting receives no direct state funding. Before hearing this description, how aware were you of how public broadcasting of television and radio programming is funded?

  • 46%     Very aware

  • 29%     Somewhat aware

  •           75% VERY/SOMEWHAT AWARE

  • 9%       Only a little aware

  • 16%     Not aware at all

  •             25% LITTLE/NOT AWARE

  • -%      Undecided / Don't know

5. Some people have said that because of the quality of educational, children's, governmental and public affairs programming provided by public television and radio stations, and the difficulty they have raising adequate funding from their periodic fundraising efforts, that state government should provide direct financial funding for public broadcasting. Would you favor or oppose a proposal for state government to provide direct taxpayer funded support for public broadcasting in Michigan? [IF FAVOR/OPPOSE] Would that be strongly or somewhat?

  • 28%     Strongly favor

  • 29%     Somewhat favor

  •           57% Total FAVOR

  • 14%     Somewhat oppose

  • 21%     Strongly oppose

  •          35% Total OPPOSE

  • 8%      Undecided / Don't know

6.  The Federal Communications Commission is requiring all television stations nationwide to begin broadcasting in a digital format beginning in 2003, with radio stations to follow. TV stations which do not convert to a digital format will cease to exist. In Michigan, the cost to convert all public TV station and radio stations is $44 million. A legislative proposal under consideration would provide state funding of $22 million for some of the cost of the mandatory conversion to digital. Based on this description and what you may know or have heard or read about the proposal for state funding assistance, do you favor or oppose the proposal?[IF FAVOR/OPPOSE] Would that be strongly or somewhat?

  • 26%     Strongly favor

  • 25%     Somewhat favor

  •         51% Total FAVOR

  • 12%     Somewhat oppose

  • 21%     Strongly oppose

  •          33% Total OPPOSE

  • 16%     Undecided / Don't know

7. Many other state governments have already provided funding assistance for the mandated conversion to digital for public broadcasting, including Ohio, Indiana, Illinois and Pennsylvania. With the large budget surplus that Michigan has because of our strong economy and low unemployment, supporters say this appropriation for a special need makes sense. Once conversion is complete, public broadcasting will be able to provide more educational services. Knowing this, let me ask you again - would you favor or oppose state government providing $22 million in partial funding for the mandatory digital conversion of public TV and radio stations in Michigan? [IFFAVOR/OPPOSE] Would that be strongly or somewhat?


  • 34%     Strongly favor

  • 28%     Somewhat favor

  •        62% Total FAVOR

  • 9%      Somewhat oppose

  • 18%     Strongly oppose

  •        27% Total OPPOSE

  • 11%     Undecided / Don't know