Celebrating 60 years of service to Michigan Broadcasters
      Volume 24, Issue 4
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April 2009      

Annual Conference and 60th Anniversary Celebration at the Grand!

Celebrate MAB’s 60th Anniversary in Grand Style!
The Michigan Association of Broadcasters will be celebrating its 60th anniversary at the 2009 Annual Meeting & Leadership Retreat. The conference will kick off with a welcome reception, followed by dinner in the historic Salle á Manger (Main Dining Room). Make plans to join us in celebrating broadcasting’s rich history in one of Michigan’s most well known historic locations, the Grand Hotel
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Special Events at the Grand Hotel on Tuesday, July 14
Want to have some fun while at the Grand? Join the MAB Foundation during the Golf Scramble Fundraiser on the Grand Hotel’s beautiful Jewel Golf Course overlooking the Straits of Mackinac. Cost is $150 per person and includes 18-holes, greens fees, cart and lunch; Or consider attending "Oktoberfest in July", MABF's private beer tasting event at the Gate House Gazebo! Cost is $65 per person and includes private beer tasting and snacks.
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Stay and Play at the Grand Hotel for Half Off!

Special MAB Bonus! The Grand Hotel is offering all MAB attendees half-off the group rate for the night of Wednesday, July 15! This incredible offer is open only to MAB conference attendees, on a first-come, first-served basis.
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Call On Congress
Members visit Michigan’s Congressional delegation in Washington during the 2009 Call on Congress. Pictured above in Washington are (Top Row L to R) Brian Scarpelli, Chris Monk, Citadel Broadcasting Company-Saginaw; Tom Mogush, WMQT-FM/WZAM-AM (Marquette); and Chuck Stokes, WXYZ-TV (Detroit); (Bottom Row L to R) George Jones, Radio One-Detroit; Dave Jessup, MAB; and John Gallagher, Greater Media, Inc. Detroit.

The Michigan Association of Broadcasters (MAB), and a group of radio and television members, were in Washington on April 1 to participate in the annual Call on Congress. The Performance Tax was at the forefront of the agenda. What was viewed as an important issue previously, has now become absolutely crucial, as the economy continues to slump and revenues continue to fall.
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Awards
Call For Nominations - Due May 1
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MAB 60th Anniversary Year

The 80s
The Michigan Association of Broadcasters (MAB) continues a year-long celebration of 60 years of service to Michigan broadcasting. To commemorate this milestone, we will highlight each decade culminating with a celebration during our Annual Meeting and Leadership Retreat at the Grand Hotel in July. Last month, we focused on the 70s (see here); this month, we move into the 80s...
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Chairman's Article

A Time To Celebrate!
by Diane Kniowski, Chairman, Michigan Association of Broadcasters and President/General Manager, WOOD-TV/WOTV-TV, Grand Rapids
As you know, the MAB is gearing up to celebrate its 60th Anniversary this July in conjunction with the Annual Meeting and Leadership Retreat. What better place to do so than at one of Michigan’s premier destinations, the Grand Hotel on Mackinac Island. If you haven’t done so already, I encourage you to make plans to attend.
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In The News

Editorials

Commercial Specifics
by Jeffrey Hedquist, Hedquist Productions, Inc.

Which sounds more believable? “Hundreds to choose from!” or “We have 324 of these widgets in our showroom right now.”

Want to give your commercials more power? Use specifics. Examine each of the claims that you make in a commercial. Replace the generalities with specifics and you’ll have a more believable story.
download pdf

U.S. Supreme Court Enforces Terms of Collective Bargaining Agreement Requiring Arbitration of Discrimination Claims
by Terry Kasiborski, Butzel Long

By a narrow 5 – 4 vote, the United States Supreme Court issued a decision this month in which it enforced terms mandating the arbitration of discrimination claims that were set forth in a collective bargaining agreement (“CBA”). Previously, the Supreme Court had enforced terms providing for the mandatory arbitration of discrimination claims that were set forth in individual employment agreements but had ruled that a CBA could not waive a union member’s right to pursue discrimination claims in court.
download pdf

Recent Supreme Court FOIA Decisions
by John Ronayne, Bernardi, Ronayne & Glusac PC
In two recent cases, the Michigan Supreme Court has made significant rulings with respect to the Michigan Freedom of Information Act (“FOIA”).


In a case brought by the Michigan Federation of Teachers against the University of Michigan, the court considered – seemingly for the umpteenth time – whether the home addresses and telephone numbers of public employees were subject to disclosure.
download pdf


Legislative Update

State Revenues Continue to Plummet
Over half the gains in the state’s annual jobless rate occurred since December. It was reported that the state’s unemployment rate jumped to 12.6% during the month of March. That is a full five percentage points higher than it was this time last year, rising at a faster pace than any 12-month period since 1980.
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Get the latest legal updates by reading the MAB Legislative & Legal Monitor!
The MAB Legislative & Legal Monitor is published as neccessary with the latest information important to broadcasters. Not receiving the monitor? Please email Dave Jessup at jessup@michmab.com to sign up TODAY!

Past issues are available in the Members Only section of the MAB website. Click here to view the latest Legislative & Legal Monitors.


ABIP

Sign-Up Now For 2009 Alternative Broadcast Inspection Program
Can you afford a FCC fine? Can you afford not to take advantage of a great savings opportunity to get your station fully FCC compliant and free from a routine FCC inspection for three years?

The MAB has opened up scheduling for the 2009 Alternative Broadcast Inspection Program (ABIP). The inspections are a no-risk way to check your station's FCC compliance.
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Education

Legal & Regulatory Webcast with David Oxenford
Thursday, May 7, 2009 from 2pm-4pm
Communication Arts & Sciences Building, Michigan State University


Please join us...either online or in-person... for an informative afternoon with MAB's Washington DC Attorney, David Oxenford. David will be in Lansing on May 7, 2009 to discuss the latest legal and regulatory issues facing broadcasters today. You can attend in-person for FREE or join online for only $40! Click here to sign-up.
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Merritt Mattson Offers Free Follow-up to GLBC!
Merritt Mattson’s sessions at the Great Lakes Broadcasting Conference focused on selling in tough times and how to get the most dollars out of your clients that still insist on using Yellow Pages for advertising.

As a special follow-up, Merritt is offering MAB members free follow-up information on Yellow Pages in your market.

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MABF

Looking for a Tax Write-Off? Donate to the MAB Foundation and Help your 2009 Taxes!
The MAB Foundation is looking for fun and exciting items to be auctioned off as part of the Online Auction. Do you have tickets for sporting events, the theater or movies that you can donate? How about overnight stays, vacation packages, golf or ski?
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Members Connecting to their Communities

WLEN/Adrian Fills Closet With Clothes
Lenawee Broadcasting's WLEN-FM recently held a drive for clothing donations for Catherine's Closet at the Catherine Cobb Domestic Violence Shelter. Over 150 individuals donated over 1,600 pieces of "gently used" professional clothing.
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WOOD-TV Sends 100 Unemployed Viewers for a Free Night of Fun
It was a night of comic relief for 100 West Michigan residents who have been hit hard by the faltering economy. WOOD-TV randomly selected 50 unemployed viewers who emailed their questions in to the ongoing 24 Hour News 8 series, “Your Money: Your Questions.”
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WCSX Morning Show Reminds DC that Hurting Michigan Families Aren’t Just Numbers
Greater Media/WCSX-FM Detroit morning show hosts Deminski & Doyle have started the "FACES NOT NUMBERS" project. D&D are collecting as many photos as possible of Michiganders and their families potentially impacted by the struggling auto industry. Those who work the line, for suppliers, all related trades, even restaurants and retailers indirectly hurt by the auto crisis are asked to send in family photos via email, regular mail or through drop off locations.
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WMOM/Ludington Raises $66,000 with 2009 Lake Jump
As reported in this newsletter in February here, Bay View Broadcasting's WMOM-FM held its 10th Annual WMOM Lake Jump on Saturday, March 28. 100 brave souls took an early spring dip into the 35-degree Lake Michigan water and raised $67,000 for the Ludington Library's "Just Imagine" campaign, which is raising money toward construction of a new children's wing.
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MAPB

MAPB Presents Social Media: The Next Big Thing
My Space, Facebook You Tube and blogs have gone mainstream and are playing important roles in the daily lives of your listeners and viewers. To help members learn how today's social media sites can become powerful tools for your station, the Michigan Association of Public Broadcasters is presenting an afternoon-long session at Michigan State University on Tuesday, May 19 from 1 - 5pm. Presenting the session will be David Martin, CEO of Media Arts & Sciences.
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Governor Granholm On Statewide Call-In Show
Michigan Governor Jennifer M. Granholm took telephone calls from across the state during a live call-in show aired on Michigan Public Radio Network stations on April 1.

"Michigan, What's On Your Mind? An Hour with Governor Jennifer Granholm" was hosted by Rick Pluta, Michigan Public Radio Network managing editor and state capitol bureau chief.
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WKAR Radio Drive Reaches Goal Early!
WKAR Radio wrapped up its spring membership campaign earlier than expected with a grand total of $130,111 from 1,072 members. The goal for the campaign, which began Friday, March 27, was $130,000 and 300 new members. The campaign concluded one day early during the Thursday, April 2, edition of "All Things Considered." The campaign brought in 255 pledges from new members.
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MAPB Accepting Nominations for 2009 Pioneer Awards
This year marks the seventeenth year of honoring Michigan's public broadcasting pioneers. Help MAPB continue this long-standing tradition by nominating a deserving individual for this year’s program. Up to two broadcasters will be honored for their contribution to public broadcasting in Michigan - one Professional (radio, television or joint) and one Volunteer.
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MAPB and MPRN Elect 2009-2010 Officers
The Michigan Association of Public Broadcasters (MAPB) has elected Steve Schram of Michigan Public Media, as MAPB President and the Michigan Public Radio Network (MPRN) has elected John Sheffler of Central Michigan University Public Broadcasting as its President for the 2009-2010 Board term. Elections took place during the March 11 meetings at the Amway Grand Hotel in Grand Rapids.
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Member Services

MAB Legal Hotlines Save Members TIME and MONEY!
Are you taking advantage of your MAB Legal Hotlines? One of the nation's leading communication attorneys, David Oxenford, Davis Wright Tremaine LLP, can help you with your FCC and regulatory questions. It's FREE to you because MAB has a special arrangement and we pay for all members to get their questions answered.

Say your corporate office has an attorney and you use them for advice and cousel. That's great, but you can sound a lot smarter when you call them by getting to understand the issue better by speaking with David first.
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Thank You 2009 MAB Associate Members!
special associate member page here


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Michigan Association of Broadcasters

819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7444
Fax: (517) 484-5810
Toll Free: (800) 968-7622
Web site: www.michmab.com
E-mail: mab@michmab.com

Chairman - Diane Kniowski
Vice-Chairman - Tom Mogush
Secretary/Treasurer - Michael J. King Imm. Past Chairman - Mario Iacobelli
At-Large - Duane Alverson
President/CEO - Karole L. White

Al Blinke
Ed Christian
Trey Fabacher
Alan Frank
Tim Feagan
Bruce Goldsen
Paul Grzebik
Debbie Kenyon
Bill Kring
James Lutton
Gayle Olson
Bob Peters
Ken Radant
Jill Saarela
Bob Sliva
Rob Striker
Chris Warren

Michigan Counsel
John J. Ronayne III

Washington, DC Counsel
David Oxenford

Michigan Lobbyists
Kelley Cawthorne PLLC



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Michigan Association of Public Broadcasters

819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7449
Fax: (517) 484-5810

Executive Officers

President - Steve Schram
Vice-President - Eric Smith
Treasurer - Allen Mazurek
Secretary - Rick Schudiske
Executive Director - Karole L. White
Board Coordinator - Ann Cochrane


The Michigan Broadcaster


Editor-Karole L. White
Communications Mgr-Julie Sochay
Newsletter/Web/IT Mgr-Dan Kelley

The official publication of the Michigan Assocation of Broadcasters and the Michigan Association of Public Broadcasters
© 2009 - The Michigan Association of Broadcasters
WE SERVE OUR MEMBERS BY HELPING THEM TO BETTER SERVE THEIR COMMUNITIES