MAB E Newsletter
      Volume 23, Issue 1
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January 2008      
GLBC
DeVos Place
GLBC 2008 is Your Sure Bet! Plan to Attend Today!
Looking for a way to stay on top of your game and advance your career? Then the 2008 Great Lakes Broadcasting Conference & Expo (GLBC) is your Sure Bet!
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GLBC 2008 Speaker Commentaries:
The Next Generation of News Branding
By Karen Vigurs Stack
Why has local TV news avoided contemporary advertising tactics and stuck with creative campaigns born in the 80s and 90s? FWDarrow download pdf

Writing for Broadcast and Making it Count
By Peter King
One of my first assignment editors used to say that news writing is nothing more than a bunch of clichés strung together by action verbs. I say we can do better.
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DTV

MAB DTV Transition Plan Goes The Extra Mile to Serve At-Risk Viewers
With the transition to digital television broadcasting a little more than a year away, broadcasters are working to make sure that all viewers are aware of the change and ready for the switch. FEDarrow more


Bernardi, Ronayne & Glusac

Legislative

Lawmakers Greeted by Surplus Revenues, But Not for Long
Legislators returned to Lansing in January 2008 with both a pleasant surprise and an ominous task before them. FWDarrow more

Congressional and Regulatory Report: FCC
Wants Transition Info; Eases Some Requirements
The FCC ended the year by issuing final rules for the DTV transition, including new reporting requirements for broadcasters and provisions for a less abrupt switch to digital. FWDarrow more


Community Service

WQLK-FM Rocks for the Hungry
WQLK-FM (Ann Arbor) hosted its annual Rockin’ for the Hungry event in December. The nineteen year old event benefits local food bank Food Gatherers, which distributes more than 3.6 million pounds of food to over 150 non-profit programs a year. FWDarrow more

WLEN Keeps Lenawee Warm
The annual 103.9 WLEN “Keep Lenawee Warm” campaign to collect used coats and blankets for Lenawee Associated Charities exceeded records in 2007.
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Patrick Communications

MAPB

WKAR Gives Back to the Community with Holiday Service Projects
As a way to give back to the community that gives to us all year long, WKAR recently completed two service projects. FWDarrow more

GLBC to Offer Public Broadcasting Seminars
This year the MAB, MAPB, and MRPN have teamed up to bring you special sessions at GLBC that public broadcasters will find informative and valuable.
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Association of Public Television Stations to Host Annual Capitol Hill Day 2008!
The Association of Public Television Stations (APTS) is planning its annual Capitol Hill Day 2008 held on February 11 – 13 in Washington, D.C. FWDarrow more

Radon

MABF

2008 GLBC Career Fair – Register NOW to Take Advantage of Possible EEO Credit for Your Station!
There are still booths available for the 2008 GLBC Career Fair on Tuesday, March 11 from 1 p.m. to 4 p.m. The Career Fair will once again take place during the 2008 Great Lakes Broadcasting Conference & Expo at the DeVos Place in Downtown Grand Rapids. FWDarrow more

High School and College Awards Program Encourages Young Broadcasters – Peter King to Serve as Program Emcee!
It has been another great year for the MAB Foundation High School & College Awards. Thank you to all of our judges and all who entered! Winners will be announced on the High School and College awards web site here. FWDarrow more

MABF Seeks Donated Items for 2008 Online Auction
The MAB Foundation is seeking donated items for the 2008 Online Auction. Past items for bidding included football tickets, vacation packages and priceless experiences. This fundraiser will once again raise money to benefit future broadcast scholarships and educational programs. FWDarrow more

In This Issue:

Thank You Advertisers!

GLBC '08

AmberAlert


The MAB has completed the final stages of our Amber Alert technology updates. Michigan stations updated Amber Alert contact information and Michigan State Police is currently being trained on the deployment of EAS Alerts.

This new technology will offer Amber Alert notifications to stations that may be unmanned when a child goes missing. Email and EAS Encoder Activation are new methods of Amber Alert distribution helping stations serve their communities even better.

This link will take you to a poster that can be placed in your break room, studio or master control. The poster outlines how Amber Alerts can be received and has an open space for you to write-in specifically how your station(s) handle incoming Amber Alerts.

Moments matter when a child is missing! Keep your staff informed about your station’s procedures.

If you have questions about the Amber Alert program, please contact:

Denise Weston
Michigan Association of Broadcasters
PH#: 517-484-7444
Email: weston@michmab.com

GLBC08Career

MABlogo

Michigan Association of Broadcasters

819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7444
Fax: (517) 484-5810
Toll Free: (800) 968-7622
Web site: www.michmab.com
E-mail: mab@michmab.com

Chairman - Bart Brandmiller
Vice-Chairman - Diane Kniowski
Secretary/Treasurer - Tom Mogush
Imm. Past Chairman - Mario Iacobelli
At-Large - Michael King
President/CEO - Karole L. White

Duane Alverson
Don Backus
Al Blinke
Ed Christian
Alan Frank
Bruce Goldsen
Paul Grzebik
Carol Lawrence Dobrusin
James Lutton
Michael Murri
Gayle Oslon
Bob Peters
Palmer Pyle
Ken Radant
Jeffrey Scarpelli
Rob Striker

Michigan Counsel
John J. Ronayne III

Washington, DC Counsel
David Oxenford

Michigan Lobbyists
Kelley Cawthorne PLLC

MAPBlogo

Michigan Association of Public Broadcasters

819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7449
Fax: (517) 484-5810

Executive Officers

President - Thom Paulson
Treasurer - Evelyn Massaro
Secretary - DeAnne Hamilton
At-Large - Edward Grant
At-Large - Michael T. Walenta
Executive Director - Karole L. White
Board Coordinator - Ann Cochrane


The Michigan Broadcaster

Publisher-Karole L. White
Editor-Larry Crittenden
Design & Layout-Julie Sochay
Marketing Manager-Mark Osgerby
eNewsletter Layout-Dan Kelley

The official publication of the Michigan Assocation of Broadcasters and the Michigan Association of Public Broadcasters
© 2008 - The Michigan Association of Broadcasters
WE SERVE OUR MEMBERS BY HELPING THEM TO BETTER SERVE THEIR COMMUNITIES