| Summer Sales Seminars |
Summer Sales Seminars:
Reinvented to Save You $$$
This year’s summer sales seminar will take place both in-person and via webcast on Wednesday, August 12 from 1pm-5pm. Sean Luce will be in East Lansing, on the campus of MSU, to present:
The Perfect Storm: Maximizing Your
“Air Force” and “Ground Force” Sales
This seminar will help you learn new techniques to sell advertising in today’s challenging economy. Sean will show you how to take a laser beam approach to increase your radio or TV station’s sales. As usual in Sean’s seminars, the audience is involved in case studies and engaged and “real world” techniques that will help you sell right after the seminar. Attend in person in East Lansing or join from your desk via webcast.
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| DTV |
MAY DAY, MAY DAY, Wait, Better make that, JUNE DAY, JUNE DAY!
That’s right; we have made it to the digital transition. All hands on deck! Tomorrow, all full-power stations will flip the switch to broadcast in digital only format. Station employees and volunteers alike are manning their stations, waiting to assist the citizens of Michigan with the transition to digital television.
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| Chairman's Article |
The Value Of A Great Idea
by Diane Kniowski, Chairman, Michigan Association of Broadcasters and President/General Manager, WOOD-TV/WOTV-TV, Grand Rapids
What is the value of a great idea? An idea that will help you earn money for your station, stay ahead of the competition and encourage you and your staff to stay the course during this challenging time? Attending the MAB’s Annual Meeting & Leadership Retreat will not only offer you that great idea from our industry’s leaders, including Jeff Haley, RAB; John David, NAB; David Donovan, MSTV and Larry Patrick, Patrick Communications; but also give you valuable opportunities to talk with these industry leaders one-on-one..
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| MAB 60th Anniversary Year |
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A New Century Brings New Challenges; New Opportunities
The Michigan Association of Broadcasters (MAB) continues a year-long celebration of 60 years of service to Michigan broadcasting. To commemorate this milestone, we've been highlighting each decade in our association's history; and this month we conclude with a look at the present decade: 2000 through 2009.
more - including a timeline, photos, memories and audio!
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| President's Article |
The Other Shoe
By: Karole L. White, MAB President/CEO
Well, the other shoe has dropped. It was the official announcement that we all knew was coming - the bankruptcy filing by General Motors and the announcement that they will revoke contracts with numerous dealerships.
So, if you weren't trying to replace that auto advertising money with new and different categories already, you really are in a pickle. Sales people are going to have to dig there heels in and really hunt for new advertisers and it will take a lot more of them to fill the void of an auto dealer. This, however, to a certain extent, may be temporary as the plight of dealers is influx.
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| Editorials |
Have You Considered Incentive Programs to Achieve Reductions in Force?
by Terry Kasiborski, Butzel Long
In these very trying economic times, virtually all employers, including broadcasters, are looking for ways to reduce costs. Since payroll costs are such a significant part of overhead, reductions in force naturally come to mind.
Involuntary reductions in force often involve very difficult, indeed sometimes gut wrenching, decisions for broadcasters who are required to decide between two or more fully qualified and loyal employees. Also, involuntary terminations may result in litigation or other types of claims by the displaced employees. However, by offering employees incentives to remove themselves from the workforce, a broadcaster may be able to avoid difficult choices between who stays and who goes.
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| Legislative Update |
State Lawmaker Joins Broadcasters in Performance Tax Fight
State Senator Hansen Clarke (D-Detroit) recently introduced Senate Resolution 58, urging Congress to oppose any effort to impose a Performance Tax.
A former legislative aide to Congressman Conyers and an elected official within Conyers’ district, Senator Clarke, drafted the resolution to recognize the valuable contributions local broadcasters make in local communities around the state, and describe the negative impact a performance tax would have on a broadcaster’s ability support the communities they serve and the jobs they create.
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Speaker Dillion Looks to Ballot as Possible Tax Reform Solution
Voters could be asked in a November statewide election to approve parts of a wholesale tax-restructuring plan that would include doing away with the Michigan Business Tax surcharge, House Speaker Andy Dillon (D-Redford Township) stated during a public forum discussion at the Detroit Chamber Policy Conference.
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Get the latest legal updates by reading the MAB Legislative & Legal Monitor!
The MAB Legislative & Legal Monitor is published as neccessary with the latest information important to broadcasters. Not receiving the monitor? Please email Dave Jessup at jessup@michmab.com to sign up TODAY!
Past issues are available in the Members Only section of the MAB website. Click here to view the latest Legislative & Legal Monitors. |
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| Federal and Regulatory Update |
Detroit Area Broadcasters Rally against Performance Tax
In a display of solidarity, Detroit’s broadcasters united against Performance Tax during a town hall meeting hosted by Congressman John Conyers, Jr. (D-Detroit) and Congresswoman Sheila Jackson Lee (D-Texas). The meeting comes two weeks after the House Judiciary Committee sent H.R. 848 to the House floor. Local broadcasters were upset not only about the legislation itself, but by Conyers’ choice to allow for local public comment after he saw the bill pass.
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| Engineering/ABIP |
Sign-Up Now For 2009 Alternative Broadcast Inspection Program
Can you afford a FCC fine? Can you afford not to take advantage of a great savings opportunity to get your station fully FCC compliant and free from a routine FCC inspection for three years?
The MAB has opened up scheduling for the 2009 Alternative Broadcast Inspection Program (ABIP). The inspections are a no-risk way to check your station's FCC compliance.
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Monthly Poll:
What is your social media
of choice?
Vote Here |
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Michigan Association of Broadcasters
819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7444
Fax: (517) 484-5810
Toll Free: (800) 968-7622
Web site: www.michmab.com
E-mail: mab@michmab.com
Chairman - Diane Kniowski
Vice-Chairman - Tom Mogush
Secretary/Treasurer - Michael J. King Imm. Past Chairman - Mario Iacobelli
At-Large - Duane Alverson
President/CEO - Karole L. White
Al Blinke
Ed Christian
Trey Fabacher
Alan Frank
Tim Feagan
Bruce Goldsen
Paul Grzebik
Debbie Kenyon
Bill Kring
James Lutton
Gayle Olson
Bob Peters
Ken Radant
Jill Saarela
Bob Sliva
Rob Striker
Chris Warren
Michigan Counsel
John J. Ronayne III
Washington, DC Counsel
David Oxenford
Michigan Lobbyists
Kelley Cawthorne PLLC
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Michigan Association of Public Broadcasters
819 N. Washington Ave
Lansing, MI 48906
Phone: (517) 484-7449
Fax: (517) 484-5810
Executive Officers
President - Steve Schram
Vice-President - Eric Smith
Treasurer - Michael Walenta
Secretary - Rick Schudiske
Executive Director - Karole L. White
Board Coordinator - Ann Cochrane
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