Tuesday, March 12
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10:00am – 6:00pm
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Registration Open - Main Concourse |
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sponsored by 
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| 10:00am – 6:00pm |
Exhibit Hall Set-Up by Exhibitors - Hall A
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| 11:00am – 1:00pm |
MAPB Board Meeting - Room 101
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| 2:00pm – 3:00pm |
MABF Board Meeting - Room 101
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| 3:30pm – 5:30pm |
MAB Board Meeting - Room 101
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| 6:30pm – 9:00pm |
“Beer and Bull” Welcome Reception
Rum Runners Dueling Piano Bar & Grill
601 E. Michigan Ave, Lansing, MI 48912
Corner of Michigan and Larch, one block east of the Baseball Stadium.
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sponsored by   |
Wednesday, March 13
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| 7:30am – 7:00pm |
Registration Open - Main Concourse
sponsored by
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| 8:00am – 9:00am |
Coffee and Doughnuts in Exhibit Hall - Hall A
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| 8:00am – 6:00pm |
Exhibit Hall Open - Hall A
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| 8:30am – 9:30am |
Media IS on the Move! - Belen Ballroom
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presented by Fred Jacobs, Paul Jacobs and Lori Lewis of Jacobs Media
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Management
News
Sales
Sales Management
Programming/Promotions
Engineering/ I.T.
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Media is a rapidly changing environment, constantly creating many new ways to reach listeners and viewers. Even with all these new options, Radio and TV stations are still the kings of local content, and content is what counts. Hear from the experts at Jacobs Media about the changing landscape of media delivery. Learn how your audience consumes media and what your station can do to take advantage of new technology to engage your listeners and viewers, all while strengthening your brand.
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| Media Production |
Avid Media Composer : Timeline Editing Techniques - room 205
presented by Steve Julin, Media-Power
It’s no secret that the Timeline is where you’ll spend a large amount of your time when editing using Avid’s Media Composer. In this session you’re learn quick timeline navigation techniques, working with tracks and keyframes, mastering Avid’s trimming tools and nesting options. If you’re new to the Avid Media Composer or even a seasoned editors, this session is for you. Many of these techniques even apply to version of MC prior to MC 6.0.
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| 10:00am - 11:00am |
Concurrent Sessions
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Management
News
Programming/Promotion
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What’s a #hashtag Anyway? - room 202
presented by Lori Lewis, Jacobs Media
If your station hasn’t yet ventured into this aspect of the new world of social media, and you’re not sure where to start, this session is for you! Aimed at beginners, this session will answer your questions and teach you:
- How to get started,
- Explain the concepts behind Facebook, Twitter, Pinterest, and what really matters in the social space,
- Define terms like #hashtag and trending as well as other social platforms,
- How to engage your audience and get them talking about your station,
- How to use these social tool to increase your reach (and possibly your revenue!).
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Management
News
Programming/Promotion
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Digital Platforms - Now What? - room 201
presented by Fred Jacobs, Jacobs Media
This session is aimed at stations that have started to expand their delivery on Facebook, Twitter, and mobile, and now want to know how to take these activities to the next level. Learn about strategies for streaming, database management, mobile, and social, and how major brands are succeeding in the space.
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Management
Engineering
I.T. |
Emerging Technologies and Trends in Radio and Television Broadcasting - room 101
presented by Skip Pizzi, National Assoc. of Broadcasters
The broadcasting industry continues to be challenged by new developments in the media-delivery environment. This fast-paced and comprehensive presentation for broadcast engineers will survey the new-media landscape, outlining current and upcoming challenges, and suggesting future opportunities for broadcasters to expand service to their audiences.
Topics included will include Over-the-top and Connected TV, hybrid radio and TV broadcasting, HD Radio, Internet radio (streaming, podcasting and “Service Following”), Social TV and the “Second Screen,” Mobile TV, ATSC 2.0 and 3.0 developments, Ultra HD, incentive spectrum auctions, and more.
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| Media Production |
Avid Media Composer: Color Correction 101 - room 205
presented by Steve Julin, Media-Power
Avid Media Composer has an extensive tool set when it comes to color correction or grading. In this session you’ll learn how to use the basic color correction tools, read scopes, understand curves and discover shortcuts and tips you’ll use the minute you get back to your edit suite.
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| Sales Management |
Moving from Co-Worker to Boss - room 203
presented by Speed Marriott & Bryan Marriott, P1 Selling
You've been the star salesperson at your station for a while and now it's time for your next career step... moving up to sales manager. This session will help sales managers define their role in the marketing and management of the station and teach you how to effectivly manage people who may have been your peers in the past.
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| Sales |
Media Sales 101 - A Refresher on the Basics - room 104
presented by Paul Weyland
In this refresher course, Paul will help new and veteran media sales professionals brush up on some of the basics that get looked over.
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MABF Careers
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Marketing YOU - River Street Room
moderated by Julie Koehn, WLEN-FM Adrian; panelists include Debbie Suminski, WXYZ-TV Detroit and Jennifer Williams, Greater Media Detroit.
We all know that first impressions are important, but finding a job goes beyond those first impressions. In today's job market you need to know how to market yourself, create your own brand and stand out from the crowd.
Sponsored by 
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| 11:30am – 1:00pm |
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MABF Careers
Management
Programming/Promotion
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Main Luncheon & High School/College Awards Ceremony
Belen Ballroom
sponsored in part by
  
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| Engineering/ I.T. |
Engineering Luncheon & Networking Event
Hall A
sponsored in part by
 
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| Media Production |
Media Production Luncheon (NATOA/ACM/MCAI)
Radisson Hotel Michigan Room
State Representative Bill LaVoy &
State Senate Minority Leader Gretchen Whitmer
LaVoy was the Executive Director of Monroe Public Access Cable Television (MPACT) for 14 years, until he was elected to the State House in November. As Executive Director of MPACT, he built partnerships with educational institutions, nonprofit organizations and local governments across Monroe County. An active Rotarian, LaVoy has served as both the President and a member of the Board of Directors of the Rotary Club of Monroe and on the executive committee of the Monroe City-County Arts Council.
In 2011, State Senator Gretchen Whitmer was honored by her colleagues as she was elected Senate Democratic Leader for the current legislative session. She is the first woman to lead a caucus in the Michigan Senate. Senator Whitmer was first elected to the State Senate in March of 2006. Previously, she served as a member of the Michigan House of Representatives, from 2000-2006, where she served as the ranking Democrat on the Appropriations Committee.
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Sales Management
Sales
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Broadcast Sales Best Practices Luncheon
Governor's Room
Retail Profitability Modeling – R.P.M.
presented by Speed Marriott, P1Selling.com
Enjoy lunch with other sales professionals while learning about R.P.M.. R.P.M. not only identifies the customer’s needs, it frames those needs from the retailer’s most important vantage point, their checkbook.
The Retail Profitability Model series was originally designed for the beer and soft drink industry. The theory was simple; no route driver should be allowed to enter the customer’s premise without a basic understanding of how that retailer turns a profit. We feel that our industry should be the same.
R.P.M. is next-generation material, well beyond the simple Client Needs Analysis (C.N.A). We’ve heard it described as the “C.N.A. on steroids,” and we like the analogy.
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| 1:00pm - 3:30pm |
MAB Foundation Career Fair - Hall A
The Career Fair features over 30 companies and schools and is free to attend (however you must be registered for the exhibit hall) Click here to see the list of participants
Career fair questions? Email mabf@michmab.com for more information
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| 1:00pm - 4:00pm |
Community Media Workshop (NATOA/ACM/MCAI)
Radisson Hotel Michigan Room
Aftermath of the Detroit vs. Comcast Case
Cable Attorney, Tim Lundgren
Tim Lundgren is a partner at the Varnum law firm, where he practices in the telecommunications, energy, and environmental areas. Tim represents municipalities at the state and federal level on a variety of telecommunications issues. He is currently representing the City of Detroit in its federal court litigation against Comcast over Comcast's lack of a cable franchise with the City.
Streamline Your Station
Convergent Media Designs, LLC- Brian Kusch and Rich Tibbel
Brian Kusch and Rich Tibbel will focus their presentation on the process needed for a successful transition from analog to digital systems in a community television environment. Everything is questioned, from street acquisition to distribution models. The process is crucial for the design of systems that are sustainable.
Wrap-up with Open Discussion/Business Meeting
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1:30pm-4:30pm
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Concurrent Sessions |
| Sales |
Think Like an Adman and Sell Like a Madman - room 201
presented by Paul Weyland
In this session local broadcast sales expert Paul Weyland shows you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment. Weyland covers how to come up with million-dollar ideas your clients will want to buy, at rate card. Then Paul shows you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format.
You’ll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession.
Then, Weyland opens up the session to attendees and takes on any product/service category you can think of. On the spot, we’ll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session not only will you come away with dozens of ideas you can use immediately, but you’ll also be thoroughly entertained.
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Management
Sales Management
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Hiring People Who Produce More & Stay Longer - room 202
presented by Merit Gest, Merit Based Development
In this session you will tackle two of the most frustrating elements of business; hiring top performers and keeping them once they’ve been hired. Merit Gest, Michigan State Alum and President of Merit-Based Development, based in Denver, will share a structured process to weed out the non-performers fast. Using current job postings, you will discover what is good and bad about and recruitment ad, and a few things you didn’t know that you don’t know about how to avoid costly hiring mistakes. Merit will also share her “Professional Onboarding Checklist” so you know exactly what to get to work on to instantly improve your Onboarding strategy as soon as you get back to the office. This is a highly interactive workshop, packed with practical content. Be ready to get some important work accomplished.
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| 1:30pm - 2:30pm |
Concurrent Sessions
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| Media Production |
Final Cut Pro 7 to X: Making the Switch - room 205
presented by Jeremy Browe, Harmelody Media LLC
Final Cut Pro X is Apple's latest and greatest non linear editing program out on the market. But what truly sets it apart from the "other guys"? Why should you say goodbye to Final Cut Pro 7 and switch to X? This session will focus on answering some of those questions as well as introducing you to FCP X's revamped user interface, how to get media into the application and how FCP X approaches the editorial process. So whether if you're an aspiring editor, producer or director wanting to find out more information about this revolutionary new approach to editing or a seasoned pro that hasn't made the switch just yet, this session is for you.
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Management
News
Sales
Sales Management
Programming/Promotions
Engineering/ I.T. |
Technology Smorgasbord - room 204
presented by Kate Pojeta, Four Points Consulting
This session is for ANYONE who uses technology in their daily lives, but doesn't have time to sift through and try out all the newest apps, websites and other tools. Kate has spent many hours trying things out so she can give you the short cuts! Get a five-course meal of technology tips, websites, tools, apps and more. Learn how to use various technology tools to make painful processes easier, get things done faster, and be more efficient in your workday. A plethora of ideas will be shared and demonstrated and a few specific audience issues will be discussed, brainstormed and solved. Check out Kate's Website: http://fourpointsconsulting.co (NOT .com !)
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Management
Programming/Promotions |
Getting the Most out of Mobile - room 104
presented by Jason Acquisto, MyStationApp
Radio is going mobile, that's a fact. But is it enough to just have a basic app or do your listeners want something more? Jason from MyStationApp will discuss the merits of going mobile, what is needed, and how to choose custom features your listeners want- including song analytics and interactive dashboards- to make sure your listeners stay engaged. Perhaps most importantly, you will learn how to monetize you app through the power of a true network. If your station is interested in expanding your reach to the mobile universe, be sure not to miss this session.
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| MABF Careers |
Careers in Sports Broadcasting - River Street Room
Moderated by John R. Johnson, Michigan High School Athletic Association; Panelists include: Rick Church, Michigan State University Broadcast Technology; Jamie Edmonds, WDIV-TV Detroit; and Scott Moore, Manager of Production and Continuity/Voice of Spartan Hockey, Spartan Sports Network
Ever wanted to report from the sidelines of a sporting event, interview athletes, do play-by-play or color commentary, sit in the director’s chair or be in another behind-the-scenes role? This panel will give you information on what to expect, how to prepare and what you need to do to become successful in this ever-changing field.
sponsored by
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| News |
Writing that Works Online - room 203
presented by Victoria Lim, Society of Professional Journalists
Writing for the Web is different than writing for any other medium. To be effective online, it helps to understand how people use the Web and why search engine optimization is critical. Learn how to drive clicks with better Web headlines and user-friendly story structures. Take away tips and tools that will enhance your work online.
sponsored by 
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Management
Engineering |
Special Panel Discussion: Spectrum Auctions - room 103
moderated by David Oxenford, panelists include Scott Goodwin, National Association of Broadcasters; Marcus Williams, WDIV-TV Detroit and Larry Patrick, Patrick Communications
Join experts as they address the technical (Williams), legal (Oxenford/Goodwin) and economic (Patrick) aspects of the FCC's proposed spectrum auctions and repacking. This session is a MUST for any TV station manager and/or engineer.
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| 1:30pm - 2:00pm |
Concurrent Sessions |
| Radio Engineering |
Audio Compression:Are We Squeezing the Life Out of Radio? - room 101
presented by Mary Ann Seidler, Tieline America
The use of audio compression has expanded exponentially in radio and TV in recent years. The technology has made sending audio from point to point much easier and less expensive than ever. However, our industry’s drive for cost-effectiveness could lead us down a dangerous path: The misuse and over-use of audio compression can degrade audio quality, potentially undermining one of the most important factors for the long-term viability of radio.
This paper will examine the growing trend of multiple compression passes, and its effect on audio quality. It will discuss ways to maintain the efficiency benefits of compression technology, while making sure your audio stays pristine throughout the broadcast chain, all the way to your listeners’ ears.
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Engineering
Management
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Improve Your Bottom Line by Cutting your Station’s Energy Cost - room 102
Presenter Don Johns, Enstar Energy
Energy costs are a major component of every station’s budget. However, there are numerous ways to control or cut those costs. Learn which options are suited to your station’s needs and how to implement these savings.
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2:00pm - 2:30pm
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Concurrent Sessions |
| TV Engineering |
ENG On The Go: Wireless Mobile Live Broadcast - room 102
presented by Glen Patterson, TVU Networks
The past few years have seen the increased use of portable broadcast solutions that are designed to transmit live video over 3G/4G cellular wireless network connections. Although these new technologies such as TVU Networks' TVUPack have opened up many new options for broadcasters, all solutions are not created equal when it comes to delivering a resilient broadcast quality picture over 3G and 4G networks. These mobile uplink devices also come in different shapes and sizes in backpack, camera-mount and belt-mount options. In this session, you will learn how portable wireless live uplink solutions like TVUPack work, mobile options available to broadcasters and how selecting the right solution can make all the difference in picture quality.
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Radio Engineering
I.T. |
Transmitters: Yes, You Certainly Can! - room 101
presented by Jeff Welton, Nautel
Fifty years ago, if someone had suggested that radio transmitters would be tubeless and incorporate computers, it probably would have created some disbelief. Little could we imagine how the advent of computerization and IP networking would affect every aspect of the transmission facility, from transmitter control and monitoring to audio transport and delivery. This session explores some of these transmitter developments, as well as other advances in the areas of physical size reduction, equipment design and overall performance. Covering topics such as equipment life expectancy, maintenance, personal safety and reduction of operating costs, Jeff will discuss several improvements that couldn’t even have been imagined half a century ago and invites brainstorming on where we might be in another fifty years.
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3:00pm - 3:30pm
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Concurrent Sessions
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| Engineering |
Tower Legal and Regulatory Update - room 101
presented by David Oxenford
MAB's DC attorney David Oxenford will update engineers on the latest legal and regulatory issues regarding towers, and their lease and maintenance.
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| Engineering |
A Closer Look at CAP - room 102
presented by Jared Maynard, Comlabs
Almost a year has passed since the EAS/CAP deadline. Your new equipment is installed and functioning properly. Now what? The world of alert and warning continues to evolve at a rapid pace, and many questions remain unanswered. During this session, Jared Maynard will provide you with an in depth look at IPAWS and Michigan’s Emergency Management Network. He will also discuss hot topics like new technology, best practices for system setup, and network security.
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| 3:00pm - 4:00pm |
Concurrent Sessions
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Management
Programming/Promotions
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The State of the Format - room 103
moderated by Gary Berkowitz; panelists include Tim Roberts, WYCD-FM/WOMC-FM/AM and Rob Davidek, WWJ-AM
Get updated on the latest in programming and formats. What’s hot. What’s not. How has PPM changed the larger markets? Has there been an impact on diary markets? This will be interactive so come with all your questions and we’ll give your station a quick formatic tune-up!
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Managment
Sales
Sales Management
Programming/Promotions |
Monetizing Mobile and Social Media - room 204
presented by Don Backus, BE/Commotion.com
Whether it's the 'second screen' experience or a radio station smartphone app, broadcasters see the increased importance of mobile devices and engaging with listeners and viewers via social media. What's harder to see is how the effort put forth can generate revenue for the broadcaster themselves instead of a third party, like Facebook, YouTube or TuneIn Radio reaping the benefits. Mobile can be profitable, and so can social media engagement, but broadcasters need to look at not just the available tools, but the context and implementation as well. There's more to monetization than web banner ads.
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| News |
Better Broadcast Writing: Doing It Daily - room 203
presented by Victoria Lim, Society of Professional Journalists
Write to video- keep it conversational, grab and hold their attention- you’ve heard it all before, right? Well, now it’s time to take your writing to the next level. Whether you’re banging out teases or crafting a package, you’ll learn how to take even the dullest content and turn it into more compelling copy. This session reinforces the basics, including how attention to writing details can help avoid legal and ethical trouble. Plus, participants will see the work of some of the best writers in the business and take away tips and tools for telling better stories.
sponsored by
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| Media Production |
Final Cut Pro X: How to Trim Like a Pro - room 205
presented by Jeremy Browe, Harmelody Media LLC
So you bought a copy of Final Cut Pro X. You played around with a few options and settings and managed to import a clip or 2. If the next thought that pops into your head is "Now what do I do?" then this is the session for you. In this session, we'll delve a little further in Final Cut Pro X and show you how to edit a clip into your timeline, move those clips around as well as how to finesse them through a process known as trimming. If you're new to this program and looking to further expand your knowledge of Final Cut Pro X then this is the session you don't want to miss!
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3:30pm-4:00pm
Engineering
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Meet "The Man:" Best Practices for Avoiding FCC Fines - room 101
Moderated by Larry Estlack, featuring Greg Cunningham and Gary Westby from the FCC Detroit Field Office
Larry Estlack moderates this Q & A session with the FCC. They will share their experiences with broadcast enforcement as well as common violations to watch out for. This session is an excellent way to see where the emphasis in policy resides for the FCC. There will be time for audience questions at the end as well.
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4:00pm-4:30pm
Engineering/ I.T. |
The Inside Scoop on EAS for 2013 - room 101
presented by Larry Estlack
Larry discusses new projects and improvements to Michigan's EAS system. Learn about the new state CAP aggregation server, which will supplement the national IPAWS server, and how you will integrate your CAP equipment with the new aggregator. Also, find out how AMBER alerts are changing thanks to new software under development for use by law enforcement. Currently in alpha testing stages, the new system integrates with IPAWS and is designed to produced a consistent high-quality text output for broadcast and social media. Another exciting MAB program allowed TV stations to satisfy their FCC-mandated CAP requirements through equipment loaned free of charge in exchange for an agreement to air high priority EAS messages. Finally, learn about the new automatic EAS-integrated public warning system for Michigan's state parks.
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| 5:00pm – 6:30pm |
Legislative Reception & Walk-Around Dinner - Belen Ballroom
(members are invited to attend at no charge)
sponsored by   |
| 6:30pm – 9:00pm |
Broadcast Excellence Awards - Belen Ballroom
(separate registration & fee required)
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| Sponsored by: |
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Schedule and speakers are subject to change without notice.
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