Webcasts

MAB produces 2-3 webcasts per year for member education.
To view archived webcasts (members only), click here.

FREE Public File Webcast

A broadcast station’s public inspection file has never been the center of so much attention as it has been getting recently. During the license renewal process, and as a result of FCC inspections, dozens of stations have received fines of $10,000 or more for not having paid the appropriate attention to the requirements for a complete file. The debate over the online public file for television stations has also brought national attention to the broadcaster’s public file obligation.

This webinar will detail the obligations for station’s public files. What documents need to be in the file? How long must they be retained? What are the usual trouble spots for broadcasters? All these topics and more will be discussed in our webinar on Thursday, May 30, 2013.

DATE: Thursday, MAY 30, 2013
TIME: 2 PM Eastern; 1 PM Central
LENGTH: 90 Minutes
COST:Member Benefit – no charge

You will be able to ask live questions. The webinar will be archived.
(you must register to access the archive)

WEBINAR SPEAKERS: Attorney Dave Oxenford, Wilkinson Barker Knauer LLP, Washington, DC; and ABIP Inspector, Dale Gehman, Gehman Consulting and Compliance Services, Akron, PA.

Register here: PUBLIC FILE WEBCAST

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Join us for a FREE webcast for MAB members!

They Can Beat You on Price, But Not on Value!

Presented by Jim Mathis

Thursday, May 23^rd1pm-3pm (eastern)

Sales and marketing has changed forever. They will never be the same again. Customers who argue over the price have not been sold on the value to them. The methods that worked for you in the past are obsolete. Once you allow the buyer to negotiate the price, you have lost all negotiation (and the sale!).

When buyers perceive your value, you control the price.

Prospects buy benefits of services… not necessarily the service itself. The instruction and dialogue help you gain a competitive advantage by improving the effectiveness of sales calls. Jim shares great cold-call scripts and offers enhancements to veteran and novice account executives. Through fun, interactive dialogues and methods you will learn effective skills to become a better presenter-seller and encourage value-based sales of attendees. Insights gained are used to: reinvent marketing strategies, increase client receptivity, improve presentations, communicate value and close more sales.

YOU WILL LEARN TO: Sell value over pricing at higher profits consistently.