The Perfect Storm: Maximizing Your “Air Force” and “Ground Force” Sales

Sean Luce, Luce Performance Group

Wednesday, August 12, 2009
1pm-5pm
Communication Arts Building, Room 145, Michigan State University

Attend in person or online! Sean’s presentation will be webcast live, with an email and a phone number available for
questions. The webcast will be archived online and accessible to registered participants for one year.

Click here to register.   (if you encounter trouble, mouse over link, click right and "save target as")

This seminar will help you sell advertising in today’s economy. Sean will show reps how to take a laser beam approach to increase your radio and TV sales. This is the most advanced radio and TV sales seminar your sales reps will ever attend. Sean covers:

• Overcoming recession based objections: Sean shows sales reps how consumer spending always goes up in a recession or economic downturn-and how reps can increase their advertisers S.O.V. (Share of Voice) and S.O.M. (Share of Mind).

• What media stands out in today’s recession: And how reps can take advantage of it.

• Internet sales: Sean consults one of the world’s Top 25 per capita web sites and will show reps how to sell “real world” Internet with the most up to date sales templates for Internet sales.

• Rise above the clutter: Sean shows how important “creative” is and how reps can make their commercials and Internet “creative” stand out in a world where the average consumer encounters 2700 to 5,000 advertising messages every day. Consumer behavior habits have changed and so “creative” needs to change also.

• Measure: Source and track Radio, TV and Internet sales.

• Above and Below the Line: Engagement-the new buzz word in media. “Above the Line” media-traditional reach and frequency media still brands at the same time “Below the Line” media engages and how your sales reps can go "Above and Below the Line" to increase advertisers sales.

• Back to the Basics: Luce Performance Group’s advanced “C N A” uncovers advertiser’s problems so your sales reps can sell. Sean also teaches basic fundamentals in “closing the sale” so new and senior reps can learn in the same classroom.

What Sean will present is the newest and freshest media sales information today - only because he is on the street, side by side with radio, TV and Internet sales reps, daily.

As usual in Sean’s seminars, the audience is involved in case studies and engaged and leave with ideas and “real world” techniques that will help them sell radio and TV right after they leave the seminar. Get ready to rip and roll.

About Sean Luce:


A professional speaker and trainer on sales, sales management and general management. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the country. He is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week.

He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His tape program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars.

As the Head National Instructor for the Luce Performance Group, which was formed in 1999, Sean trains over 5,000 sales professionals every year by raising their standards of excellence.

Sean is now one of the most in-demand and talked about speakers in the country. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.