| Monday, July 14 |
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| Arrivals |
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| 1:00pm - 9:00pm |
Registration |
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| 8:30am - 9:30am |
MPRN Meeting (invitation only) |
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| 9:30am - 10:30am |
MAPB TV Managers Meeting (invitation only) |
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| 10:30am - 11:30am |
MAPB Board Meeting (invitation only) |
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| 2:00pm - 3:30pm |
MABF Board Meeting (invitation only) |
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| 4:00pm - 6:00pm |
MAB Board Meeting (invitation only) |
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| 7:00pm - 9:00pm |
Welcome Reception
Mix and mingle with fellow broadcasters, while enjoying light food and drinks.
Sponsored by the MAB Foundation |
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| Tuesday, July 15 |
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| 8:00am - 12:30pm |
MABF Golf Outing
This year’s outing will take place on the Betsie Valley Golf Course at Crystal Mountain Resort. Cost is $150 per person and includes 18-holes of golf, cart, greens fees and lunch. 8am shotgun start.
Major sponsor: MSU Radio Network |
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| 8:30am - 1:00pm |
MABF Wine Tasting Tour
Join us for a wine tasting tour of the beautiful Leelanau Peninsula. Stops include Blackstar Farms and Leelanau Cellars. Cost is $125 per person and includes transportation to and from Crystal Mountain Resort beginning at 8:30am and returning at 1pm, winery fees and lunch registration. |
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| 9:00am - 7:00pm |
Registration |
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| 1:30pm - 2:30pm |
Keynote Lunch
Featuring NAB President and CEO, David K. Rehr |
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| 2:45pm - 5:30pm |
General Session/Annual Meeting
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Trading Analog Dollars for Digital Dimes: Can Broadcasters Make The Turn? |
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Presented by Gordon Borrell, CEO of Borrell Associates |
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Gordon Borrell will explore what kinds of opportunities the internet offers for both radio and television stations, and how to take full advantage of this new medium. A recent research report from Borrell Associates showed that online advertising revenue accounts for less than 2% of most stations billings nationwide. However, there is great potential to grow internet revenue; current estimates are that online advertising could grow as much as 45% this year. Borrell will teach you what higher performing stations are doing and what you need to do to make it happen for your station. |
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Steering Through Affiliate Marketing NTR Options |
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Presented by Brian Litteton, CEO of Shareasale.com |
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Affiliate marketing is relatively new way to leverage your online presence into real dollars for your station. Learn what affiliate marketing is, how it works and how entrepreneurs across the country are already making money through these simple and effective programs. ShareASale.com is considered a leader in the affiliate marketing industry, and has won multiple awards since Littleton founded the company in 2000. |
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A Washington Roadmap to the Broadcast and Internet Regulatory Future |
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Presented by David Oxenford, Davis Wright Tremaine |
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MAB Washington DC counsel David Oxenford will give an update on the latest Congressional and regulatory happenings in our nation’s Capital and the FCC. More specifically, David will present a roadmap on legal issues relating to your website and online content. |
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MAB Annual Business Meeting |
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This year's annual business meeting of the association will also include information on the MAB's future strategic planning. This meeting is open to MAB members only. |
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| 6:30pm - 7:30pm |
Chairman’s Reception
Hors d'oeuvres and drinks will be served at the pre-dinner reception on the picturesque Northwest Deck.
Sponsored by Patrick Communications |
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| 7:30pm - 10:00pm |
Chairman’s Banquet & Hall of Fame/Lifetime Achievement Awards Presentation
The passing of the gavel and The Lifetime Achievement & Hall of Fame awards are presented at the Chairman’s Banquet. Sponsored by Michigan Army National Guard and Michigan Education Trust |
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| 10:00pm - 11:00pm |
Afterglow Reception
Relax and enjoy a casual nightcap during the afterglow reception. |
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| Wednesday, July 16 |
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| Checkout |
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