The Great Lakes Broadcasting Conference & Expo is returning to Lansing
March 2-3, 2010 at the Lansing Center. Details will be posted as they
become available.

For updates on the convention, follow us on Twitter at http://twitter.com/GLBCExpo

2009 Associate of the Year recipient Don Backus, ENCO	Careers In Sports Broadcasting Panel	Christi Schrieber Color Demos	Dale Scholten, Recipient of Carl E. Lee Engineering Award.
David Martin The Next Big Digital Thing: Social Media	Attendees visited 62 exhibit booths featuring the latest in broadcast equipment and services.	Exhibit Hall networking and private demonstrations.	Jeff Welton Nautel HD Radio Session
Scott Barella Larcan 8VSB Digital Translation Session	Lindsay Schutte Meet the Millennials: Managing a Transformative Generation	Lynn Anderson Grab The Opportunities To Grow Your Revenue	Merritt Mattson Selling Against The Yellow Pages
Microwave Radio Communications Session: Leveraging TCT/IP	John Pompeo Professional Storytelling	Exhibitor with Attendees	Gary Reid, WDBM-FM Michigan State University
Kevin Oswald, Midwest Communications at Job Fair booth.	Stephen C. Trivers, past MAB President	Larry Estlack, MAB Director of Technology	MAB Board Member Paul Grzebik (right) with a fellow exhibitor
Sue Goldsen, WKHM-AM/FM & WIBM-AM/Jackson	Joe Jason, When We Were Young Productions	Students at MAB/MABF booth watching winning student videos	Registration

2009 GLBC Wrap-Up

Thriving in a challenging economy was the underlying theme during the 2009 Great Lakes Broadcasting Conference and Expo. Nationally renowned speakers addressed this topic and more during the more than 35 sessions offered.

Speakers included Roy Williams, The Wizard of Ads, “What to Expect in 2009: Ready to Play Leapfrog”; Lynn Anderson, RAB, “Today’s Challenging Economy: Grab the Opportunities to Grow your Revenue!”; Mary Collins, Media Financial Management Association, “Turning Lemons into Lemonade: Business Strategies for Achieving Near and Long-Term Success in a Recessionary Market”; David Martin, Media Arts and Sciences, “The Ten Strategies of Great Program Directors”; and more.

More than 900 broadcasters and media professionals attended this year’s conference which featured 62 exhibit booths and 38 speakers.

Roy Williams recap: "It was good to see so many owners and upper level managers crowded into the room to hear what we can do to help our advertisers. Roy brought into focus the importance of an advertising message connecting with the human brain to cause a person to act on the message. His demonstration of the 40-year generational mindset pendulum showed everyone the role Michigan, with the auto industry and music industry, played through the generations. He was very sincere and passionate in his belief of the importance the state of Michigan plays in our national economy and society and spent a lot of thought and reflection on it. He added current information pulled from that morning’s headlines into his PowerPoint presentation because of its relevance. We were fortunate to have had his expertise at the conference." -Tom Mogush (WMQT-FM & WZAM-AM/Marquette and Vice-Chairman/Chairman Elect of the Michigan Association of Broadcasters).