Hosted
by the Michigan Association of Broadcasters, in cooperation with the
Society of Broadcast Engineers, Chapter 91, and the Michigan
Association of Public Broadcasters.
| Tuesday, March 2nd |
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| 12:00pm - 6:00pm |
Registration Open
Sponsored by Patrick Communications |
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| 10:00am - 6:00pm |
Exhibit Hall Set-Up |
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| 6:30pm - 8:30pm |
"Beer and Bull" Welcome Reception
Sponsored by TBC Sports, The MSU Radio Network and Greater Lansing Convention & Visitors Bureau |
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| Wednesday, March 3rd |
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| 8:00am - 7:00pm |
Registration Open
Sponsored by Patrick Communications |
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| 8:00am - 8:30am |
Coffee and Rolls in Exhibit Hall
Refreshments sponsored by Arbitron, EnStar Energy
& Broadcast Compliance Services |
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| 8:00am - 5:00pm |
Exhibit Hall Open |
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| 8:30am - 9:30am |
Keynote Address & Concurrent Sessions |
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KEYNOTE:
Social Media - Taking Your Brand To The Next Level
Alison Circle, Manager of Marketing at Columbus Metropolitan Library
Fred Jacobs, President of Jacobs Media
Social media and online marketing visionary Alison Circle along with broadcast marketing guru Fred Jacobs will show stations how to incorporate social media and online marketing opportunities into their brand and fully use them to their highest potential. Most companies dabble in social media and are not actually taking advantage of all the new and inexpensive ways to reach their viewers and listeners. |
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Creating Great Keys
Michele Yamazaki, Toolfarm.com
Your client wants you to create stellar keys. You think to yourself: "can I?" Yes, you can using the techniques you’ll learn in this workshop. While FCP has the ability to create simple keys and mattes, with Adobe After Effects you have far more options and greater control. Michele will show you how to pull a great key, how to work with problem footage and even give some tips on shooting green screen footage. Don’t miss this workshop! |
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| 8:30am - 11:30am |
Engineering Sessions |
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Engineering Welcome Address
with Lynn Claudy, Senior Vice President, Science & Technology at National Assoc. of Broadcasters (8:00am-8:30am)
When it comes to anything related to technology at the NAB, Lynn Claudy is the go-to expert. Claudy has been with the National Association of Broadcasters since 1988 and, like many engineers reading this article, has experienced the vast technological changes in the last twenty years first hand. Don’t miss him in person at GLBC on March 3, 2010 when he addresses Michigan engineers and technical staff on the latest trends and issues faced by broadcast technicians across the country. The future holds many new and exciting challenges; are you ready? |
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RF Safety
Richard Strickland, RF Safety Solutions (8:45am-10:45am)
Worried about antennas on your building’s roof? Concerned about the effects of a nearby AM radio station? Need to ensure the safety of employees and contractors working on your own site? Whether your main concern is personnel safety, regulatory compliance, or reduction of liability and risk, this session can help you. The standards and regulations can be confusing—this session will help you make sense of them and make sure you’re safe and compliant. |
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Rigging For Communication Towers: A Summary Of Critical Requirements Per The Latest ANSI/TIA-222-G And The ANSI TIA-1019
Jean-Alain Lecordier, P.E, Tower Consultants, Inc. (11:00am-11:30am)
This session will cover basic information tower owners need to know to ensure a safe tower project. With the ANSI/TIA-222-G requirement for rigging documentation (Rigging Plan) to be furnished by the installer, it now more than ever critical to understand all the terms and definitions of a Rigging Plan. Rigging Plans are formulated to account for load on the rigging equipment and more importantly, load imposed on the tower during construction. A review of the Classification of Gin poles and the information required on a gin pole chart as well as important information on safety when accessing a tower structure for modifications, maintenance and equipment install or removal will be discussed.
Also discussed will be the new requirement as stipulated in the ANSI/TIA-222-G standard and ANSI TIA-1019 and explain basic rigging principles as well as critical maintenance requirement required to keep towers safe and to protect tower owners’ investment. The presentation will also address on-site safety practices and recommendation for a safe tower project. Using simple terms and example, the presentation will go over the main definitions, and explain the critical variables that encompass a rigging plan, as well as the importance of performing a structural analysis on towers whenever equipment is installed as well as removed. |
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| 9:30am - 10:15am |
Exhibit Hall Break
Refreshments sponsored by Arbitron, EnStar Energy
& Broadcast Compliance Services |
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| 10:15am - 11:15am |
Concurrent Sessions |
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Advertisers: The Landscape Ahead
Join advertiser decision makers from retail, political and banking to discuss the future of advertising and what to expect in the coming year. This will be a round-table discussion format session and we encourage questions and interaction.
The panel will feature: Rick Pluta, Michigan Public Radio Network (moderator); Diane Charles, Director of Corporate Communications for Art Van Furniture; James Hallan, President/CEO of the Michigan Retailers Association; Gail Madziar, VP Membership & Communications for the Michigan Bankers Association; Lee Ann Mares, VP of Growth Solutions for Michigan Credit Union League; and Fred Wszolek, WWP Strategies.
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After Effects Plug-Ins You Need Right Now
Michele Yamazaki, Toolfarm.com
After Effects is an amazing program, but with these third-party plug-ins you’ll have your competition wondering how you did that last effect. Expand your arsenal of effects, speed up your workflow and save money with Michele's top 10 plug-in picks. |
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Ten Ways To Market Without A Budget
Doug Harris, Creative Animal
Budget? We ain' t got no stinking budget! So how do you maintain an audience without a dime? Doug Harris has been there and he feels your pain. He'll show you how to prepare and fight for your budget (even if you don't have one), how to promote when there are no dollars in sight, how to use OPM (Other People's Money) and OPM (Other People's Media) to generate awareness, and how to make your promotions department a PR juggernaut. Finally, he'll share ten proven marketing tactics that require little or no money to execute. |
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Back to Basics
Jim Mathis, CSP
Sometimes even the most seasoned sales rep needs a refresher on the basics. Jim will give you a quick refresher course on some simple skills and tasks that sales reps need to keep sharp at all times, as well as motivate you to be the best you can be! |
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MABF Careers Session: Marketing You!
Moderator: Kevin Seguin-Scollin, Specs Howard School of Media Arts
Confirmed Panelist: Gene Shanahan, WLNS-TV (Lansing); Eva Aguiree-Cooper, WOOD-TV (Grand Rapids) and Jamie McKibbin, Jackson Radio Works (Jackson)
Whether you are preparing yourself for your first job in broadcasting or planning to move to a different job, this panel discussion will help you in preparing your resume, demos and how to dress for that interview. |
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| 11:30am - 1:00pm |
Main Luncheon & High School/College Awards Ceremony
Sponsored by the Michigan Army National Guard, Michigan Education Trust,
the Michigan High School Athletic Association and BMI.
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| 11:45am - 1:00pm |
Engineering Luncheon & Networking Event |
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| 11:30am - 3:00pm |
NATOA/ACM Luncheon and Chapter Meetings
Featuring Matt Schuster, MetroTV Manager, Office of the Mayor, Louisville Metro Government.
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| 1:00pm - 3:30pm |
MABF Career Fair |
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1:00pm - 1:30pm |
Exhibit Hall Break
Refreshments sponsored by Arbitron, EnStar Energy
& Broadcast Compliance Services |
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| 1:30pm - 4:30pm |
Featured News Workshop |
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Tough Calls in a 24/7 World
Al Tompkins, Poynter Institute
Broadcasters had a lot on their plates when they just had to worry about radio or TV news. Now they sort through user-contributed comments, photos, information and video. How much can you ethically use from somebody else's Facebook site? What ethical concerns does Twitter or personal blogging raise? See the latest in editing software that makes audio and video manipulation nearly impossible to detect. This will not be a dry lecture but a highly interactive and practical session using real-world cases. |
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| 1:30pm - 4:30pm |
Featured Sales Workshop |
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Reinventing Yourself for the New World of Work: 7 Bold Truths to Becoming a Market Leader
Jim Mathis, CSP
The economy isn't down; it's different, says Jim Mathis! With recent events, the realities of your business have changed permanently. You don't manage change, but rather the way you react to it. No matter what you sell, be it a product or a service, the next year is probably the end of the way most of us do business. 72% of the world's organizations will have to re-invent the way they do business in the next two years! The truth is that the business we're in is not determined by us but rather by the need or want that is satisfied when the customer buys our product or service. To be effective in today's global business climate you must see yourself from the customer's point of view. A product or service is a convergence of customer value satisfactions. Before you reinvent yourself and your organizational approach, you must identify these values as indisputable truths.
Key Points:
- The economy is not down; it's different. Leaders are different...
- The Recession will NEVER end; You need to adjust your viewpoint...
- People don't buy what you sell; they buy what they buy...
- To lead in your industry you have to get outside of it. Here's why and how...
- If you concentrate on your competition, you will have MORE competition. Why and what should we do?
- Teamwork doesn't always work. You must build community...
- If you fail to reinvent your business model you may be OUT of business in two years; there are two models you can use...
How You Will Benefit:
-Discover realities about your business and industry that you can’t see on your own
-develop a market-oriented environment that brings us closer to your consumer
-sell what your customers are buying, rather than what we are pushing to them
-respond positively to a cyclical recession model
-become a single category in your own industry
-reinvent yourself and your organization to compete locally and globally
-convert product-driven marketing efforts into value-driven marketing
-indisputable truths that will absolutely differentiate you in a global market and a challenging economy |
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| 1:30pm - 4:30pm |
Engineering Sessions |
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Next Generation IP-based Audio (1:30pm-2:00pm)
Leveraging standard protocols to simplify setup and promote sharing of audio over IP networks
Frank Grundstein, Logitek Electronic Systems
Networked audio consoles have a poor record of interoperability. Even if models have the ability to communicate, the complex setup and varying parameter choices by manufacturers effectively isolate one model of equipment from another. This is reminiscent of the early days of networking in the computer industry. Recently available protocols allow multicasting systems, like digital mixers, to automatically find and select the many settings required for network communication to work. Consoles can now find other audio equipment, negotiate communication methods and receive a list of available sources just by turning on the power. Some user groups have started requiring a minimum set of protocols in the networked equipment they buy. This growing demand by users will speed the adoption of standards by manufacturers and make it possible for consoles from a variety of manufacturers to send and receive audio with little or no user involvement either across the room or around the world. |
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Complete Digital Engineering Solutions for FM Isolation Requirements - Focused on Interleaved Arrays (2:00pm-2:30pm)
Keith L. Pelletier, Dielectric Communications
This session will focus on the analysis of minimum isolation requirements for space combining. The main topics covered will be understanding spectral re-growth, TAL (transmitter turn around loss), and the main things to consider for a IBOC signal level increase to -10 dB. The presentation will also cover some of the challenging systems Dielectric has installed and what we have gained for knowledge by installing these systems. |
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| 2:30pm - 3:30pm |
Engineering Exhibit Hall Break |
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From The Trenches: How to Make Closed Captioning Work in a Digital Age (3:30pm-4:00pm)
Gary Williams, WLAJ-TV
In this practical session, Williams will draw on his own experiences at WLAJ-TV Lansing which runs a dual program stream hub between Lansing and Kalamazoo. Like many other station engineers, Williams works with equipment of various ages and manufactures which all must work together to provide reliable 24 hour-a-day performance. |
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EAS Update (4:00pm-4:30pm)
Larry Estlack, Michigan Association of Broadcasters
Larry will update engineering on some critical changes in EAS and the responsibility of stations in emergency communications. |
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| 1:30pm - 2:30pm |
Concurrent Sessions |
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| 1:30pm - 2:30pm |
Concurrent Sessions |
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How To Steal Your Next Idea
Doug Harris, Creative Animal
As revenue and ratings goals rise and operating budgets shrink, the pressure on broadcasters to come up with fresh, new ideas has never been greater. Whether it's an account executive soliciting a customized promotion for a demanding client or programmer seeker a new way to engage the station's audience, it seems that someone is always dipping into the idea pool for The Big One.
During this laboratory style examination of the "science" of creativity, a former broadcast promotions director turned agency creative director turned idea wrangler shares his proven methods for stimulating creative thought in individuals and organizations. With a dose of escapism and a touch of music therapy, Doug Harris will explain you the two founding principles of creativity, present an amazingly simple four step process for generating ideas, and at least 33 tips on how you can ignite your creative spark TODAY. And as a bonus, Harris will reveal his favorite resources for stealing promotional ideas. |
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Color Correction for Final Cut Pro
Steve Julin, Media Power
Scopes, adjusting gain, fixing saturation, crushing blacks, what’s it all mean? In this workshop you’ll be color correcting video footage in no time. You’ll even learn how to insure the color and luminance levels are correct and ready for broadcast. Color correcting footage can be an easy process once you understand how. |
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Final Cut Pro: Editing Dialog
Steve Julin, Media Power
Editing dialog can be one tricky task unless you attend this workshop. You’ll learn how to split edits quickly, fix sync issues, working with ambient sound and even learn some shortcuts that will allow you to edit dialog like a pro. Ready to take on that next film? Mastering the techniques of editing dialog is a must. |
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MABF Careers Session: Careers In Sports
Moderator: John Johnson, Michigan High School Athletic Association (MHSAA)
Confirmed Panelists: Jim Brandstatter, voice of U of M Football, Jolynn Schneider, Freelance Sportscaster, and Will Tieman, Spartan Radio Network.
Ever wanted to report from the sidelines of a sporting event, interview athletes, do play-by-play
or color commentary? This panel of some of Michigan’s top sports broadcasters will
give you information on what to expect, how to prepare and what you need to do to become
successful in this ever-changing field. Sponsored by: Michigan High School Athletic Association. |
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| 2:30pm - 3:15pm |
Exhibit Hall Break
Refreshments sponsored by Arbitron, EnStar Energy
& Broadcast Compliance Services |
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| 3:15pm - 4:15pm |
Concurrent Sessions |
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Final Cut Pro: Editing Dialog
Steve Julin, Media Power
Editing dialog can be one tricky task unless you attend this workshop. You’ll learn how to split edits quickly, fix sync issues, working with ambient sound and even learn some shortcuts that will allow you to edit dialog like a pro. Ready to take on that next film? Mastering the techniques of editing dialog is a must. |
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What every PD and General Manager Needs to Know about Programming
Gary Berkowitz, Berkowitz Consulting
Even though we are under intense pressure on the economic/sales side of radio, product continues to be key critical. The decline of the car companies began when they "stopped paying attention to the needs of the consumer". Lets not follow that in radio. Programming consultant Gary Berkowitz will talk about the latest in programming, research and marketing and how you can make it all work and not go broke while doing it! |
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NATOA/ACM Session: Social Media Legal Issues and Considerations
Caren Collin-Fifer, SW Oakland Cable Commission (Moderator)
It took television 13 years to reach 50 million users. It took the internet only 4 years to reach 50 million users. In less than 9 months, social media sites added 100 million users. Why would you not want your station to be part of this social outreach? Gain an understanding of social media and how to use it effectively with an emphasis on community television. Learn how to build a good social networking profile. Our legal expert will also share some pitfalls and problems with this relatively new communication tool. Confirmed panelists include: Lucy Ann Visovatti, Assistant Manager of Public & Educational Access, Ann Arbor Community Television Network, David Silverman, Davis Wright Tremaine LLP; and more |
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| 4:15pm - 5:00pm |
Exhibit Hall Break
Refreshments sponsored by Arbitron, EnStar Energy
& Broadcast Compliance Services |
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5:00pm - 7:00pm
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Legislative Reception & Walk-Around Dinner
Sponsored by U.P.R.B.A. and Kelley-Cawthorn
All members are welcome to attend the Legislative Reception, GLBC attendees and BEA attendees are encouraged to attend. |
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| 7:00pm - 9:30pm |
Broadcast Excellence Awards Ceremony
(Separate registration required)
Sponsored by Verizon and Kelley-Cawthorn |
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