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Still First - Still Free: Count Basie, the Beatles,
the Boss and B.B. King - plus the news...

Local radio stations have long been recognized as the primary source for new music, oldies, news, weather, emergency information, sports, talk and just about anything else that fits the audience and the community.

And for as long as local broadcasters have been on the air, their programming has been free. No signup. No subscription cost.

When it comes to music,the role of radio station programming directors has always been to find the most compelling local, national, and international music to bring to their listeners, regardless of the format.

"Radio is where I always went to find out what was hot and new," said recording artist John Legend. "If you wanna know the artists to watch for or even where the party's gonna be, you listen to the radio. So, for a new artist, radio is critical. It's the most important way for people to be introduced to my music."

Nowhere has local radio's leadership in introducing listeners to hot new, local music been more evident than in Michigan. From legendary Motown greats like Smokey Robinson, Diana Ross and the Supremes, Stevie Wonder, the Temptations and Aretha Franklin to rock stars including Bob Seger, Ted Nugent and Madonna, to Detroit rapper Eminem, Michigan listeners have long had the "inside track" in first becoming familiar with new music and watching stars be born.

Recent research conducted by the Communications Research Institute of East Lansing demonstrates that Michigan listeners of all ages still consider local radio to be the most important way to be introduced to new music. Michigan radio broadcasters are proud of their role in introducing thousands of new songs and artists to the public every year.

In the largest cooperative effort in industry history, local radio stations across the country recently joined together to launch an integrated marketing campaign celebrating the medium's power as the primary source for new music. Recording artists from a variety of genres participated in commercials that celebrated their accomplishments and the role local radio has played in growing their careers. You can listen to many of those testimonials at the National Association of Broadcasters web site.

http://www.nab.org/newsroom/issues/radio/radiomarketingcampaignspots.asp