Solidify local connection with Zipwhip Texting
Your listeners want to text you – Let them!
Over 80% of American adults text, making it the most common cell phone activity. Radio stations are rolling out texting in major markets all over the country.
“Texting just creates an ultimate bond with the listener,” Chunky from Portland’s 98.7 The Bull says. “It’s their favorite radio personality on their phone. That’s the closest you can get.”
Zipwhip software allows stations to text from their existing studio phone line. It comes with an easy-to-use web app that you can access from your computer or mobile device. Read on to learn how Zipwhip boosts listener engagement and increases ad revenue for radio stations:
Increase listener engagement
Whether it’s to take song requests, enter a contest for tickets, or send pictures, texting is the easiest way to get listeners to engage. For instance, a caller on Chunky’s show needed a date to a Jason Aldean concert, so they had listeners text in pictures of themselves to win a date with her. Texting helps Chunky and his team create fun and personable content for the show.
Ditch the short codes. Zipwhip is a better solution because it eliminates the clunky 5-6 digit numbers and provides a conversational texting experience, letting you text listeners like you’d text a friend. Maintaining relationships with listeners is important for radio stations these days and Zipwhip helps you solidify those local connections.
Digital revenue opportunities
Zipwhip provides a whole new set of opportunities for ad revenue. With the Custom Signature feature, your advertisers can purchase a title sponsorship (“This message brought to you by Sound Insurance”). With the Keywords feature, you can set up campaigns that ask your customers to “Text the word ‘Sound’ to win a pair of concert tickets.” Finally, you’ll have access to reporting to present to advertisers and show them measurable results for your campaign.
Zipwhip works with radio stations in all formats, all over the country, who are committed to actively engaging their listeners. With features to help you improve customer experience and drive ad revenue, Zipwhip is a “no-brainer” solution that both the programming and sales staff can get behind.
Please contact Joe Parodi 206-583-3736 [email protected]. We’ll see you at GLBC!