Month: March 2019

WKAR’s Elkins Talks Federal Funding, ATSC 3.0, Serving the Audience

By: Russ White, MSU Today, WKAR Congratulations are in order for WKAR Public Media. Recently, the Michigan Association of Broadcasters named WKAR Michigan Public Television Station of the Year and Public Radio Group One Station of the Year for 2018. Listen to the interview here: https://cpa.ds.npr.org/wkar/audio/2019/03/susi_elkins_19.mp3 “I’m very proud of our team,” says Susi Elkins,… read more

Stop Hating Agencies And Be More Like Them Instead

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Paul Weyland President, Paul Weyland Communication Strategies Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I… read more

The 5 Things Every Format Must Do For Better Ratings

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Yes, this is a newsletter that is mostly focused on AC radio. But with the spring book just around the corner (March… read more

Graham Media Group, WDIV-TV Announce New Season of “Shattered” Podcast

Graham Media Group and WDIV-TV (Detroit) has announced the new, eight-episode season of “Shattered,” an original true-crime podcast series. Season 3, hosted by Jeremy Allen, takes listeners through the heartbreaking and riveting story about Michigan’s Oakland County Child Killer case that is still unsolved 40 years later. Between February 1976 and March 1977, four children were… read more

WGVU Presents Kids Day at Air Zoo

WGVU Public Media (Grand Rapids) is hosting “Kids Day at the Air Zoo” this Sunday, March 24. The fundraiser for WGVU PBS Kids programming will allow families to  visit the Kalamazoo Air Zoo Aerospace & Science Museum for a discounted price of just five dollars a person. PBS Kids character Daniel Tiger will be on… read more

Statewide Tornado Drill: Wednesday, March 27

Gov. Gretchen Whitmer has declared  March 24-30 to be Michigan’s Severe Weather Awareness Week.  Broadcasters and Emergency Management partners statewide are encouraging Michiganders to conduct a statewide tornado drill at 1 p.m. ET this Wednesday, March 27.   Broadcaster participation will take place with an EAS Required Monthly Test at 1 p.m. on March 27.  As with… read more