A Cut Above: ‘Wicked Awesome’ Idea Puts Beasley Media Stations in Hair Studio
In an article in Hometown Life, Lady Jane CEO Chad Johnson says he had a “wicked awesome” light bulb moment eight months ago.
Johnson wanted to build a broadcast studio at his Birmingham headquarters and hair salon, where customers could watch live radio shows while getting trimmed and styled. The company inked a two-year contract with Beasley Media Group, allowing its radio stations — WRIF-FM (101.1), WCSX-FM (94.7) and WMGC-FM (105.1) — to use the location on a rotating basis for remote broadcasts.
“I looked over there and the thought popped into my head. I said, ‘I’m going to make this area there into the most amazing broadcast studio ever,’” said Johnson, who had mentioned the idea during a corporate staff meeting. “Everybody looked at me and said what are you talking about? Eight months later, they’re seeing it come to fruition.”
Lady Jane’s, which has more than 100 locations nationwide, forged a two-year contract with Beasley Media Group, allowing its radio stations — WRIF-FM (101.1), WCSX-FM (94.7) and WMGC-FM (105.1) — to use the location on a rotating basis for remote broadcasts.
Lady Jane President McCollum pegged the cost of the studio build-out, the advertising investment and “everything else” it took to bring Johnson’s idea to fruition at $525,000.
“We’ve had over a decade relationship with Beasley radio, so this is a culmination of all that hard work coming together,” McCollum said. “We have big plans for this studio. Now that we have it, we’re going to open this up to all kinds of opportunity.”
The company has over 100 locations nationwide.