Category: August 2017

Fentzke Named as New GSM at WWMT

WWMT-TV (Kalamazoo) has announced that Brian Fentzke has been promoted from Local Sales Manager to the station’s General Sales Manager. Fentzke has an extensive marketing background which began at Michigan State University with a Bachelor’s Degree in Marketing and Advertising. His first job landed him in Detroit as an Assistant Media Planner at Doner Advertising…. read more

WOTV’s Maranda wraps Park Party season in Battle Creek!

WOTV-TV (Battle Creek) Maranda’s Park Parties traveled to six communities across West Michigan, including an event at Northwestern Middle School in Battle Creek. Around 5,700 children and families turned out at the final Park Party of the summer on July 27, bringing this year’s total party-goers to an estimated 35,800 participants! Maranda is WOTV “4… read more

The Robinson Report: No Small Parts

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media If you’re in the small club to see the TOP of the Statue of Liberty, you’ll find immaculate detail that rivals all… read more

How to Help Millennials Overcome Failure

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Ryan Jenkins Next Generation Speaker / Inc.com Columnist Millennials’ altitude in their career and your organization is determined by their attitude towards failure. According to a… read more

EAS Equipment Checklist

This originally appeared on the SBE-EAS Listserve. To help broadcasters better prepare for the 2017 National Periodic Test of the Emergency Alert System (EAS), here is a list of issues that occurred during the 2016 national test that EAS participants might want to check: 1. Check that Text-to-Speech, if audio file is not available, is… read more

WXYZ Partners on ‘Detroit 67: Perspectives’ Exhibit

WXYZ-TV (Detroit) has announced that they have partnered with the Detroit Historical Society on the exhibit, “Detroit 67: Perspectives,” a ground-breaking exhibition that explores 50 years of the region’s social, cultural, economic and political climate leading up the civil uprising in the summer of 1967. The exhibit at the Detroit Historical Museum examines Detroit’s history… read more

28 Stations Participate in D.R.A.G. Radio Day 2017

A big “thank you” and shout out to the Detroit Radio Advertising Group (D.R.A.G.) for inviting the MAB to be a part of Radio Day 2017! There were lots of familiar faces and new ones among the 28 stations  that participated in the July 28 event at the The Eastern at Eastern Market in Detroit…. read more