Category: April 2018

Sales Motivators

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Dick Taylor,  CRMC/CDMC DickTaylorBlog.com This week, I thought it might be fun to share some of the sales motivators I’ve used over the years. I hope… read more

Heritage Broadcasting Will Host Opioid Epidemic Forum on April 18

Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) and Blue Cross, Blue Shield, Blue Care Network of Michigan have teamed up to shed some light on opioid issues in Northern Michigan. The 9&10 News team’s Michelle Dunaway and David Lyden will discuss the important truths and statistics with a panel of local specialists and law enforcement personal from throughout the… read more

MAB Foundation Seeks Summer Raffle Prizes

Be a winner by donating your prize for the MAB Foundation’s Summer Raffle! Do you have a big-ticket item or experience to donate to the MAB Foundation for the summer raffle? Every year at the Summer Advocacy Conference, the MAB Foundation hosts an exciting raffle drawing for MAB members and their families.  Past prizes have… read more

MSU Professors Win Top Awards for Film About Latino Lynchings

MSU Professors of Practice John J. Valadez and Carleen Ling-an Hsu will receive two top honors from the Broadcast Education Association (BEA) at its annual conference in Las Vegas. There they will be presented with the Faculty Documentary “Best of” award and the first-ever “Diversity and Inclusion Creative Award” for their WKAR/PBS film The Head… read more

‘Content’ or ‘Companionship’

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting OK, I’m going to say it. “Companionship” is more important than “Content.” Sure content is the buzzword these days but it takes… read more

Tyler Appointed Music Director at WDVD

Cumulus Media’s WDRQ -FM (Detroit) Assistant Program Director/Music Director Jessica Tyler has added Music Director responsibilities for sister station WDVD-FM. “Jessica’s passion for music and her relationships with artists and the label community is unparalleled,” director of programming Robby Bridges remarked. “I’m please she will work with me, APD Kendall Taylor and our corporate team… read more