Category: August 2018

Tactics that Increase Ratings. Yes, These do Work!

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting As we approach the fall book, here are 10 “easy to implement” tips that will make a difference in the way you… read more

WHTC Celebrates 70 Years!

Midwest Communication’s WHTC-AM (Holland) celebrated its 70th year on the air July 31, with a morning full of special programming filled with memories.  The event attracted listeners and staff past and present, including Michigan Representative Fred Upton  (R-MI 6th District). General Manager Kevin Oswald presided over a ribbon cutting and building dedication honoring long-time host, Juke… read more

EAS Updates – Nationwide Test, Filing Deadline for Revised Form 1, and New Rules for Use of EAS Tones and Reporting of False Alerts

By: David Oxenford, Wilkinson Barker Knauer LLP The last month has been one where there has been lots of activity dealing with EAS. The FCC announced that it will be conducting a Nationwide EAS Test on September 20, 2018. The FCC has been conducting these Nationwide tests routinely over the last few years (see, for instance,… read more

Radio One Detroit Names Mildred Gaddis Community Affairs Director

Radio One Detroit has announced that Mildred Gaddis, host of the “Mildred Gaddis Show,” has been named Community Affairs Director for all of its Detroit radio stations, including the newly launched Detroit Praise Network. Gaddis, who just commemorated 40 years in radio, is looking forward to her new role. Market VP/GM Kathy Steinhour said “Mildred… read more

WLEN Raises $11k for Neighbors of Hope

On July 13-14. Lenawee Broadcasting’s WLEN-FM (Adrian) hosted “Hoping for a Home,” a 24-hour event that raised funds and awareness for the new Neighbors of Hope Women and Children’s Center. The center is being formed to assist homeless women in Lenawee County with housing and transition while keeping their families together. Over $11,000 was raised… read more

WKAR’s Susi Elkins, Gary Blievernicht Talk ATSC 3.0

By: Russ White, MSU Today Michigan State University and WKAR-TV (East Lansing) have received a license from the Federal Communications Commission to launch an experimental next generation TV broadcasting station to focus on digital advancement and internet based connectivity. Listen to Russ White’s interview with WKAR Public Media’s Susi Elkins and Gary Blievernicht: Based on a… read more

Hackers set off Sirens in Genesee County

Genesee County 911 Board Director Mark Emmendorfer has told WEYI-TV (Flint) that the county has been having problems with their emergency warning sirens being set off–and that they are now searching for the culprit or culprits behind the incidents. The warning sirens in Genesee County have been activated a handful of times over the span… read more