Category: April 2020

Updated: Governor’s Executive Order and Effect on Advertising

4/15/2020 UPDATE from MAB Washington Attorney David Oxenford: Questions are being asked regarding the recently released FAQs concerning the Governor’s 2020-42 Executive Order. The statement that is generating the most attention is: A store subject to advertising limitations may still promote general awareness of a store’s brand. Initially, it is important to understand that this… read more

MAB Legal Counsel Offers Summary of Governor’s Order Limiting Advertising by Big Box Stores

The MAB continues to examine a most recent COVID-19 related executive order issued by Governor Gretchen Whitmer on April 9, extending stay-at-home orders through April 30, and appears to add language limiting the types of products that may be advertised or promoted by stores that are over 50,000 square feet in size.  Section 11(d)(3) of… read more

More FCC Relief for Broadcasters During COVID-19 Emergency

via David Oxenford: The FCC announced two actions on April 9, providing broadcasters targeted relief during the heart of this pandemic.  In a Public Notice released yesterday, the FCC announced that it will waive its rules to allow the preemption of children’s educational and informational programs during the month of April to allow TV stations to air live or… read more

WDIV Launches Effort to Help Local Restaurants, Frontline Workers

. WDIV Local 4 and launched Food4Frontline on April 2– a community-wide effort to help frontline workers and local restaurants. “Let’s support our amazing first responders that are on the front lines and working to keep us safe,” said Marla Drutz, WDIV VP & General Manager. “At the same time, we can support our… read more

WJRT Celebrates Mid-Michigan Seniors With #ABC12SeniorShoutout

Proud parents of high school seniors are being encourage to decorate their front doors with and share their student’s accomplishments with the WJRT-TV news team on social media with the tag #ABC12SerniorShoutout. The station has then been featuring local high school seniors as part of regular newscasts. “It took about an hour (to decorate). Of… read more

Houghton’s WOLV-FM Debuts COVID-19 Kids Project

Bringing some morning normalcy to the children of its listening area, 97.7 The Wolf  (WOLV-FM/Houghton) has begun to host short stories from area teachers each weekday. Known as the “CCISD’s Supporting Kids through Radio project,” these short radio segments are aired at 8:40 a.m., about the time the children would be hearing their morning announcements… read more

Midwest Communications Launches ‘Stacks 92.1’ in Lansing

On March 26, Midwest Communications flipped WQTX-FM (St. John’s/Lansing) to a rhythmic adult contemporary format with the handle “Stacks 92.1.”  The name plays homage to the Lansing Board of Water and Light’s Eckert Power Plant, with its three tall smokestacks that tower over the city. RadioInsight writes that the format is attempting to fill the… read more