October 2020
O’Rielly Pushes for More Broadcast Deregulation as He Nears FCC Exit
Outgoing FCC Commissioner Michael O’Rielly has made a final push for more broadcast deregulation as he prepares to exit the regulatory organization. In a September 25 blog post, O’Rielly, whose re-nomination was recently withdrawn by President Donald Trump after he criticized a social media regulatory effort backed by the White House. He praised FCC chairman…
Read MoreWebinars Can Help Radio Stations Generate Leads During the Pandemic
By: Seth Resler Jacobs Media Strategies For decades, radio station sales staffs have been generating leads using a technique called “prospecting.” Prospecting involves monitoring other local media outlets — listening to other radio stations, watching local TV stations, and reading local newspapers — to see who’s advertising there. Then radio salespeople call these advertisers and…
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