Category: Connecting to Local Communities

WCSX Holds Big Jim’s House ‘Woof Sit’

Starting this past Labor Day Weekend, WCSX-FM (Detroit) morning show Big Jim’s House set out to help the Michigan Humane Society with Big Jim’s House Million Penny Woof Sit. Donations for the the “Woof Sit” began at the Arts, Beats and Eats Festival in Royal Oak and wrapped up September 5 with a day-long “sit” beginning with a… read more

WWJ Holds Annual “Autism Speaks” Walk September 15

CBS Television Stations’ WWJ-TV (Detroit) is holding its annual Walk Now for Autism Speaks on September 15 at Kensington Metropark in Detroit. The purpose of the walk is to support autism research and awareness. The station is encouraging viewers to participate with a corporate, school or family team.  The station has put together a page on its… read more

Radio Neighbors Begin 77th Year In High School Sports

By: John Johnson, MHSAA Director of Broadcast Properties via secondhalf.mhsaa.com Local radio coverage of high school sports can still be found in a lot of places these days – and for a couple of stations, they’re celebrating 77 years of service to school sports in 2018-19. WTCM-AM in Traverse City and WJMS-AM in Ironwood are literally adjacent… read more

WWTV/WWUP’s Michelle Dunaway To Bike from Cadillac to Grand Rapids for Benefit

WWTV/WWUP-TV (Cadillac) News Anchor Michelle Dunaway is once again raising money for the Ronald McDonald House of Western Michigan, this time biking from Cadillac to Grand Rapids.  The ride is scheduled to take place Thursday, September 6, beginning with a kickoff event at 5:45 a.m. at Cadillac Rotary Pavilion. The “Red Ride for Families” seeks to… read more

WKHM Spends Summer Supporting Jackson Charities

It has been a giving summer for Jackson Radio Works.  On July 19, K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM) hosted their annual “old fashioned” radio charity auction live on-air during the morning show, 7 – 10 a.m.  Seventy auction items were donated by area businesses, which were then auctioned off live on the air by on-air talents… read more

Lansing’s WQHH Holds Annual Backpack Giveaway

MacDonald Broadcasting’s WQHH-FM (Dewitt-Lansing) held their annual Backpack Giveaway August 16.  The event was held at the Gier Community Center from 4 to 6 p.m. The station handed out over 1,000 backpacks with school supplies on a first come, first-served basis and also hosted fun games and activities including a bounce house, face painting and… read more

WWTV/WWUP-TV Holds 2nd Annual Family Field Day

On August 2, Heritage Broadcasting’s WWTV/WWUP (Cadillac) held its second annual Family Fun Day outside its studios. The event featured sword swallowing, balloon animals, potato sack races, hopscotch and more!  Anchors Michelle Dunaway and Charlie Tinker took part in the activities too, throwing Frisbees and racing in potato sacks. The event was presented as part of Cadillac Mayor… read more

WLEN Raises $11k for Neighbors of Hope

On July 13-14. Lenawee Broadcasting’s WLEN-FM (Adrian) hosted “Hoping for a Home,” a 24-hour event that raised funds and awareness for the new Neighbors of Hope Women and Children’s Center. The center is being formed to assist homeless women in Lenawee County with housing and transition while keeping their families together. Over $11,000 was raised… read more

WCZY Holds ‘Hometown Showdown’

On July 23, WCZY-FM (Mt. Pleasant) held its 10th Annual “Hometown Showdown” at the Isabella County Fairgrounds.  Eleven contestants competed for two $500 cash prizes in the talent contest.   Stephan J. Wilson, currently attending CMU, became the first ever “Grand Prize” winner, taking home  prizes from Audience Choice and Judges Choice categories. Wilson won with his… read more