Category: Connecting to Local Communities

Heritage Broadcasting Will Host Opioid Epidemic Forum on April 18

Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) and Blue Cross, Blue Shield, Blue Care Network of Michigan have teamed up to shed some light on opioid issues in Northern Michigan. The 9&10 News team’s Michelle Dunaway and David Lyden will discuss the important truths and statistics with a panel of local specialists and law enforcement personal from throughout the… read more

WTIQ Hosts CBC Fundraiser

This past Sunday, March 25, WTIQ-AM (Manistique) aired an annual radiothon fundraiser for CBC.  CBC stands for Cancer, Bay Cliffs and Community. One-third of the proceeds will go to the Cancer Society, one-third to Bay Cliffs and one-third  to a community organization that is health related.  This is the 51st year the station has been… read more

WYTZ Raises Big Money for St. Jude

On February 15 and 16, Midwest Family Broadcasting’s WYTZ-FM (Benton Harbor) held its 12th annual 97.5 Y Country “St. Jude Children’s Research Hospital Country Cares Radiothon,” and so far, with additional post-event donations, it’s raised at least $38,000. For 12 years, Y Country staff have held the fundraiser, asking people to donate to St. Jude Children’s… read more

WWJ’s Winter Survival Radiothon For THAW Raises $1.4 Million

Entercom’s WWJ-AM (Detroit) raised more than $1.4 million in their 15th annual Winter Survival Radiothon for THAW, The Heat and Warmth Fund. Along with our enthusiastic volunteers, the station took calls all day February 9, broadcasting live from our radio studios in Southfield, collecting donations to keep Michigan families in need warm this winter. THAW assists… read more

WXYZ Gears Up For Annual MHS Valentine’s Telethon

WXYZ-TV (Detroit) will air the Michigan Humane Society’s annual “Valentine’s Telethon”  on February 8, from 6 a.m. to midnight. Last year’s event raised $382,000 for local animals in need. For a seventh consecutive year the Telethon is sponsored by Purina. Alicia Smith, anchor for “7 Action News This Morning,” will host the broadcast. Smith will… read more

WMGC-FM Launches Weight Loss/Healthy Living Challenge

Beasley Media Group’s WMGC-FM (Detroit) launched of  The Bounce’s 105K lb. Weight Loss & Healthy Living Challenge on January 27.  The challenge is a 10-week program designed to encourage listeners to exercise, eat healthier, and have a better overall understanding of what it means to live a healthy life. Molina Healthcare, Custom Health Centers, and Eastern Market… read more

IVaccinate Focuses On The Flu

By: Karole L. White President/CEO, MAB The two-year partnership between MAB and IVaccinate has a new emphasis this year as we turn our attention to the flu season.  This is the particularly dangerous flu season.  It’s not only hitting children and those with a weakened immune system; it’s bringing perfectly healthy people down to their… read more

WXYZ and WMYD Donate Money for Books

E.W.. Scripps Company’s WXYZ-TV and WMYD-TV (Detroit) celebrated National Reading Day by delivering a check for $10,000 to the St. Vincent and Sarah Fisher Center in Detroit. The money was donated by The Scripps Howard Foundation, as part of its national “If You Give a Child a Book …” literacy campaign. The money will be… read more