Category: Connecting to Local Communities

WJRT-TV Wins NABEF Service to America Award

WJRT-TV (Flint) was the recipient of a National Association of Broadcasters Educational Foundation Service to America Award, honoring the station’s dedication to serving its community through an annual Diaper Drive. The award ceremonies were held in Washington, D.C. on June 12. The award recognizes outstanding community service by local broadcasters. WJRT’s Angie Hendershot accepted the… read more

WBET Raises $104k for United Way

Swick Broadcasting’s WBET-FM (Sturgis) has announced that it recently raised $104,330 for the United Way of St. Joseph County, during an 18-hour radio marathon that featured local officials and community business leaders as guest DJs.  The Radiothon was held on May 24. “We are so proud of our local St. Joseph County listeners for their… read more

WDET To Offer Free Airtime to Non-Profits Through Kyle’s Challenge

WDET-FM (Detroit) and The Kyle John Foundation are awarding $25,000 in promotional support to five, youth-focused nonprofits. Five organizations will receive $5,000 of free airtime on WDET.  One non-profit (Soar Detroit) was already chosen by the Kyle John Foundation, but listeners of the station have been invited to vote to choose the remaining organizations. Soar… read more

WILX-TV Offers Elementary Students A Chance to Explore Broadcast Journalism Careers

Gray Television’s WILX-TV (Lansing) recently offered elementary school children the chance to see what life as a television anchor or reporter would be like. The station participated in a career day at Oakwood Elementary School in Portland, Michigan. WILX’s Clayton Cummins gave students the chance to get in front of the camera and try anchoring for… read more

WLUC-TV Hosts Mother’s Day Craft Show

On May 11, 12 and 13, WLUC-TV (Marquette) hosted a Mother’s Day Craft Show at The Superior Dome on the campus of Northern Michigan University. The event hosted 140 vendors on Mother’s Day as moms, grandmas and families were able to spend the day shopping for unique, one-of a kind gifts. WLUC-TV hosts multiple craft shows throughout… read more

WRIF Serves Up Drinks For A Great Cause

Beasley Media Group’s WRIF-FM (Detroit) has been partnering with the The Juvenile Diabetes Research Foundation (JDRF) which works to treat and cure Type 1 Diabetes. This charity is particularly important to WRIF Music Director Jade Springart, who has Type 1 Diabetes. Starting in 2017, WRIF put together a “Charity Bartending” Event where Jade spent a few… read more

WILX-TV Raises Over $800,000 on ‘Day of Miracles’ Telethon

On Friday, April 20, WILX-TV (Lansing) devoted its broadcast day to raising funds for the Sparrow Hospital Children’s Center annual “Day of Miracles.” The station broadcast live from the center throughout the day, with interviews and patient stories.   The station also pre-empted its evening prime-time programming from 7 to 11:00 p.m. with a 4-hour live… read more