Category: Connecting to Local Communities

WKQI’s Mojo In The Morning Honors Front Line Heroes

What is your station doing?  Let us know with an email here. iHeartMedia/WKQI-FM (Detroit) Morning Personality Mojo In The Morning and crew are honoring the front line heroes in the current COVID-19 pandemic.  The show is inviting listeners to let them know about those in the community who are making a difference: doctors, nurses and… read more

Michigan Broadcasters Come Together for Another COVID-19 Town Hall

On Thursday, April 16, Broadcasters in Detroit and statewide took part in another COVID-19 Town Hall, this time featuring Senators Debbie Stabenow and Gary Peters.  The two took questions from Detroit television anchors Huel Perkins (WJBK-TV), Devin Scillian (WDIV-TV) and Carolyn Clifford (WXYZ-TV). For the second time in two weeks, television stations in Detroit have… read more

WMMI/WCZY Tossed TP on April 1

In a very timely promotion, Latitude Media’s WMMI-AM./FM and WCZY-FM (Mt. Pleasant) gave away 4-packs of toilet paper to over 104 families last on April 1. WCZY OM/Morning Host Shawn Powers and Afternoon Host and Sports/Promotions Director Chris Spachman tossed the precious prizes out to people’s homes as they drove around the market, all in… read more

WDIV Launches Effort to Help Local Restaurants, Frontline Workers

. WDIV Local 4 and ClickOnDetroit.com launched Food4Frontline on April 2– a community-wide effort to help frontline workers and local restaurants. “Let’s support our amazing first responders that are on the front lines and working to keep us safe,” said Marla Drutz, WDIV VP & General Manager. “At the same time, we can support our… read more

WJRT Celebrates Mid-Michigan Seniors With #ABC12SeniorShoutout

Proud parents of high school seniors are being encourage to decorate their front doors with and share their student’s accomplishments with the WJRT-TV news team on social media with the tag #ABC12SerniorShoutout. The station has then been featuring local high school seniors as part of regular newscasts. “It took about an hour (to decorate). Of… read more

Houghton’s WOLV-FM Debuts COVID-19 Kids Project

Bringing some morning normalcy to the children of its listening area, 97.7 The Wolf  (WOLV-FM/Houghton) has begun to host short stories from area teachers each weekday. Known as the “CCISD’s Supporting Kids through Radio project,” these short radio segments are aired at 8:40 a.m., about the time the children would be hearing their morning announcements… read more

New Coronavirus PSAs Available

The MAB is pleased to bring two new coronavirus PSAs for its television and radio members.  The new 30-second PSAs feature Governor Gretchen Whitmer and MDHHS Chief Medical Executive Dr. Joneigh Khaldun and offers viewers and listeners smart tips for staying healthy during the COVID-19 emergency. The TV versions are closed captioned.  Audio versions of… read more

Latitude Media Introduces COVID-19 Advertising Grant Program

Latitude Media, LLC, owner of WCZY-FM/WMMI-AM (Mt. Pleasant) and related digital properties, has announced a new $10,000 grant program designed to help market and enhance local businesses during the COVID-19 emergency. The company is encouraging businesses in Isabella, Clare, Gratiot and Midland counties to submit applications on station websites The grant program had a target… read more

WOOD-TV Hosts Town Hall with Governor Whitmer

On March 26, Nexstar’s WOOD-TV (Grand Rapids) held the first of Governor Gretchen Whitmer’s virtual Town Hall meetings, answering citizens’ questions from email, video calls and phone about how the state is responding to the COVID-19 situation. The Governor was joined by Dr. Norm Beauchamp, the executive vice president for Health Sciences at Michigan State… read more

Michigan Broadcasters Come Together for Second Town Hall Meeting

On April 2, television and radio broadcasters from throughout Michigan joined a coalition of Detroit television stations to present Michigan Governor Gretchen Whitmer in a Town Hall meeting on the COVID-19 situation in the state. Carolyn Clifford of WXYZ-TV, Huel Perkins of WJBK-TV and Devin Scillian of WDIV-TV served as hosts from their respective studios… read more