WMGC’s ‘Big Top Toy Drop’ Raises Over $40K in Toys

WMGC’s Gello & Joanna

Beasley Media Group’s WMGC-FM (105.1 The Bounce)/Detroit teamed up with Lafontaine KIA, Community Financial Credit Union and Lady Jane’s Wicked Awesome Wishes to present Gello’s Big Top Toy Drop. The collection raised over $40,000 in new toys for children during the holiday season. The event took place from Friday, December 6-13 at Lafontaine KIA in Dearborn. Michigan.

Morning Personalities Gello & Joanna took over the station and camped out in a tent for seven days straight at Lafontaine KIA. The donated items will be distributed at Lady Jane’s Wicked Awesome Wishes and Ronald McDonald House in Detroit.

“This has been a life changing experience for me,” said Joanna. “We truly appreciate everyone who supported the kids in our community.”

“I am completely overwhelmed by the amazing support of the community who stepped up and showed out for the kids in Detroit,” added Gello. “When a kid goes to school after the holiday, there are kids that will be asked what they received for Christmas. Now, over 4,000 kids won’t have to lie and will have a brighter Christmas. To the people who donated, please understand how monumental and important your contributions are.”

WGHN, WMPA ‘Cover the Tri Cities’ with Coats

(L-R) Leslie Cassis-Withun, John Roberts and Rose Dunlap from WGHN-FM, LeAnn and Al Plantengas from Plantengas Cleaners and Josh Bytwerk from Love in Action.

WGHN-AM/FM and WMPA-FM (Grand Haven), in partnership with Plantenga’s Cleaners has announced that this year’s “Covering the Tri Cities Coat Drive” was a great success!

The drive took place during the month of November with collection sites at numerous businesses and community partners of WGHN’s family of radio stations and Plantenga’s Cleaners. WGHN said in a release that the community’s donation of coats, snowsuits, hat and gloves for children and adults, was overwhelming.

LeAnn Plantenga’s, owner of Plantenga’s Cleaner’s added, “We are very pleased to report that in all the years we have been involved in coat drives, this year’s total set an all time record for the amount of coats collected and cleaned. We want to thank our staff for putting in the extra time for such a great cause. They always had a smile when they knew the coats were going to Love in Action, Salvation Army, The People Center, Every Woman’s Place and the Muskegon Rescue Mission. WGHN 92.1, WMPA 93.1/Oldies 94.9, Plantenga’s Cleaners and all the non-profits want to thank the Tri-Cities for supporting this year’s ‘Covering The Tri Cities Coat Drive.'”

Love In Action Executive Director Josh Bytwerk said, “Every coat will help a person in our community who is in need. Thanks to Plantenga’s, each coat is clean and ready to be given away.”  Love in Action is a ministry that works with a network of church partners, volunteers and partner organizations to help our neighbors in need.

Share Why Local Broadcasters are Important During the Holidays!

During the season of giving, local radio and TV stations demonstrate their remarkable commitment to #BroadcastGood around the country. They collect food, gifts and coats for those in need, report on community events and continue to share the news and information you need most.

Your local television and radio stations are honored to provide Americans’ most trusted news, plan service projects that bring your community together and provide a lifeline during winter weather emergencies. And remember, from your favorite music on the radio to the shows you love to watch on TV, broadcast service is free – all you need is a radio or a TV with an antenna.

Share why your local radio and TV stations are important to you this holiday season:

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…and please send to the MAB audio/video and lots of photos for our annual Michigan Broadcasters Community Service Report:

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Ann Arbor’s WKQL ‘Rockin’ for the Hungry’

Cumulus Media’s WKQL-FM (Ann Arbor) held its annual “Rockin’ for the Hungry” food drive December 3-8.  The station exceeded its goal of one million meals, raising a total of 1,055,222 meals, including more than 4,000 pounds of donated food.

Food and cash donations were taken at a local Kroger store.  Those donating could take advantage of gift incentives including CDs and vinyl from station artists plus could pick up one-of-a-kind autographed memorabilia in the Rockin’ Silent Auction.

At the end of the drive, the station thanked sponsors and supporters as well as the volunteers who “who spent countless hours ‘freezin’ for a reason’ — we couldn’t do this without you!”

Liggett Helps ‘Stuff the Bus’ in Port Huron

WSAQ-FM’s Ernie Fox with students checking out Stuff The Bus donations!

The Liggett Communications/Radio First stations in Port Huron, along with First Student Port Huron Schools, just wrapped up a month-long effort to stuff school buses with new coats and toys for local kids in distress.

Over the past month the station has been asking listeners to drop off donations are six locations around town.  Pickup day was this past Tuesday (12/10) and the Liggett stations supported the effort both on-air and with Facebook Live posts.  Everything that was collected and donated is destined for families in the Blue Water Area that need the help this holiday season.

Stuff the bus 2019 from Port Huron Schools TV – The Wave on Vimeo.


WLNS 12th Annual Day of Giving Nets Over 36,000 Meals for Food Bank

On December 6, Nexstar Broadcasting’s WLNS-TV (Lansing) held its 12th Annual Day of Giving, to benefit the Greater Lansing Food Bank and the South Michigan Food Bank and fight hunger in area neighborhoods. This year, WLNS viewers and the Greater Lansing Community helped donate a total of 36,482 meals to the Greater Lansing Food Bank.  Donations were accepted at the WLNS studios in Lansing as well as Consumers Energy in downtown Jackson.

A total of 4,178 pounds of food were collected, and $6,000 were raised between on-site and on-line donations. In addition a total of 910 pounds of food were donated to the South Michigan Food Bank with a total of $649 raised.

With the community’s help, a total of 41,194 meals will be provided to those in need this holiday season.

WXYZ Staff Continues ‘Giving Tree’ Tradition

The staff at Scripps’ WXYZ/WMYD-TV (Detroit) has continued its tradition this year, donating toys, gloves, diapers and other necessities to children in need in Metro Detroit.  The station calls it the “Giving Tree.”

VP/General Manager of WXYZ & WMYD Mike Murri said, “This is a wonderful tradition at Channel 7 and TV20.”  Speaking of his employees, Murri added, “they care so much and to be able to give back is a great tradition and we are so proud to be able to do this.”

On December 9, WXYZ ‘elves’ presented the presents at the Children’s Center in Midtown and thats when parents arrived at the Children’s Center to start “shopping” for their little ones. “They pick out a toy item, stocking stuffer, hat and gloves for each child. They get a blanket for the family and they get a gift card for a holiday meal,” said Jon Carolin of the Children’s Center.  “Our families, many of them are going through a really hard time and they may not have some of the basic need items,”

Enough donations were collected to provide gifts to more than 1,500 children.  Murri added, “Well, we can help Santa in some small way, make sure that every child has a great holiday.”

WKHM-AM/FM Holds Annual Toy Drive

WKHM’s Scott Clow, Greg O’Connor and Jenny Lewis.

On December 4, Jackson Radio Works’ WKHM-AM/FM held its annual toy drive to benefit Toys for Tots.

This year, the drive was held from 3 to 6 p.m. at Blain’s Farm & Fleet with personalities Greg O’Connor, Scott Clow, and Jenny Lewis on hand, broadcasting.  In addition to toys, listeners were also invited to bring other items such as food, personal hygiene products, personal comfort items (blankets, slippers, etc.), and monetary donations.

Also on hand were Toys for Tots coordinator Mike Brown and Major Joe Tamayo of the Jackson Salvation Army.  Helping with the effort was Two Men and a Truck, who are donated transportation for all the toys back to Toys for Tots headquarters.

WCZY/WMMI Record Year with ‘Fill-a-Mayflower’

Latitude Media co-owner Bob Peters dressed for the weather during the “Fill a Mayflower” event.

Latitude Media’s WCZY-FM/WMMI-AM (Mt. Pleasant) held their annual “Fill a Mayflower” drive on November 22, raising a record number of non-perishable food items as well as monetary donations to be given to area food pantries.  The event began at 6 a.m. and continued through 6 p.m.

In an article posted in the Morning Sun, station Operations Manager and Air Personality Shawn Powers said, “The event gets bigger every year and the food and money stays in Isabella. So we’re helping our own people.”  As a result, the drive was able to serve six area food pantries (as opposed to 5 last year) as well as the Care Store.

This year the event added a “Corporate Charity Challenge” where local businesses, on social media and with My1043 radio, challenge each other to raise the most non-perishable foods and cash for the this event.

WCMU Raises $65K with ‘Warm Hearts, Warm Homes’

WCMU Public Radio (Mt. Pleasant) has announced that its sixth annual Warm Hearts, Warm Homes campaign raised $65,000 during the month of November.  The campaign provides home-heating assistance programs across central and northern Michigan.  When a listener donates to WCMU during Warm Hearts, Warm Homes campaign, they trigger matching funds from Consumers Energy and Isabella Bank. The matching funds are then distributed to families in need of home-heating assistance by the Michigan Community Action agency serving the listener’s community.

The station reports that Warm Hearts, Warm Homes has now generated more than a third of a million dollars in matching funds for home heating assistance over six years!