Category: Connecting to Local Communities

WQHH-FM Hosts Fourth Annual Backpack Giveaway

On August 10, MacDonald Broadcasting’s WQHH-FM (Lansing) hosted its fourth annual school backpack giveaway at Waverly High School in Lansing. The station gave away more than 1,000 backpacks to K-12 students to help them get started with the new school year.  The backpacks were stuffed with pens, pencils, notebooks and other school supplies. WQHH-FM station… read more

NAB Recognition: WCZY-FM (Mt. Pleasant)

This article originally appeared in a recent NAB Public Service mailer Latitude Media’s WCZY-FM (Mt. Pleasant) provided critical coverage as eight inches of rain flooded its listening area from June 23 to 25, causing more than $100 million in damage. WCZY provided information on the 130 roads that closed as pavement crumbled beneath the water,… read more

WOTV’s Maranda wraps Park Party season in Battle Creek!

WOTV-TV (Battle Creek) Maranda’s Park Parties traveled to six communities across West Michigan, including an event at Northwestern Middle School in Battle Creek. Around 5,700 children and families turned out at the final Park Party of the summer on July 27, bringing this year’s total party-goers to an estimated 35,800 participants! Maranda is WOTV “4… read more

WKHM Raises Thousands for Area Charities

K-105.3 (WKHM-FM) and NewsTalk 970AM/101.5FM (WKHM-AM) (Jackson) hosted their annual Live Radio Charity Auction on July 20 from 7:30 to 9 a.m. A total of 31 area businesses and organizations participated by donating items for listeners to place bids on by calling in to the radio station. Radio co-hosts Scott Clow & Mallory Sullivan of… read more

Michigan Nexstar Employees Give Back with “Day of Giving”

On June 16, The Nexstar-owned television stations in Michigan, WOOD-TV (Grand Rapids), WLNS-TV (Lansing) and WJMN-TV (Marquette) joined 168 other Nexstar stations nationwide for the company’s annual “Founder’s Day of Caring,” where company employees donate a half-day to a local non-profit or community agency. This year’s event corresponded with Nexstar’s 21st anniversary. In Grand Rapids,… read more

A Day in May

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Tim Moore, Managing Partner, Audience Development Group This month marks the sixth anniversary of the largest natural disaster visited on the American landscape in the new… read more

Liggett Communications Launches #SharePortHuron Campaign

Liggett Communications dedicates over $250,000 in advertising to Tourism in Michigan’s Thumb Area with Radio Station Social Media Campaign called #SharePortHuron Local Port Huron area radio stations WSAQ-FM (Q Country 107.1), 96.9 WBTI-FM, News/Talk 1380 WPHM-AM, Rock 105.5 WHLS-AM/FM in partnership with the Bluewater Area Convention and Visitors Bureau (bluewater.org) are announcing the most aggressive tourism… read more

WZZM 13 Wins Second TEGNA Community Empowerment Award

WZZM-TV, the TEGNA owned ABC affiliate in Grand Rapids, won the parent company’s Community Empowerment Award for the second year in a row. The award showcases the initiatives and work that stations do to help their respective communities. “It has been the highlight of my career to be able to make a meaningful difference in… read more