Category: Connecting to Local Communities

WXYZ Celebrates ‘The Brightest and Best’

  E.W. Scripps’ WXYZ-TV (Detroit) held its 40th annual Brightest and Best celebration at its studios on May 11.  The celebration recognizes the academic achievements of local graduating high school seniors. Each year, the station invites more than 200 honorees and their families to attend.  This year’s celebration included a Twitter scavenger hunt.  Students also had the opportunity… read more

WLNS-TV Collects Electronic Junk for Earth Day 2019

Earth Day 2019 took place April 22; and Nexstar Broadcasting’s WLNS-TV (Lansing) honored the day by helping viewers discard unwanted electronic equipment and devices through recycling outside the station’s studios. With the help of 1-800-Got-Junk, WLNS-TV viewers filled five truckloads of electronics, all destined for recycling.  The collection drive ran from 8:00 a.m. to 4:00 p.m…. read more

WWTV/WWUP, WTCM Team Up for JOBFest

On April 3, WWTV/WWUP-TV (Cadillac) and WTCM-FM (Traverse City) teamed up to present TC JOBfest, “the largest employee recruiting event ever held in Northern Michigan.” The event was free for job-seekers and open to the public. The media partnership offered the ability to advertise widely on both television and radio, reaching Up North audiences eager… read more

WXYZ/WMYD, Scripps Howard Foundation Partner with Local Non-Profits Through Community Grants

WXYZ/WMYD and the Bob Scripps Community Fund of the Scripps Howard Foundation have kicked off the year with grants to some of the Detroit area’s most worthy not-for-profits. Over the past few weeks, TV-7/20 VP & General Manager Mike Murri and Public Affairs Director Chuck Stokes have met with and handed out checks to seven… read more

WTVB’S Ken Delaney Raises $12,000 for Heating Assistance

A record amount of money was raised in the 22nd Annual (and final) “Walk Across Branch County,” hosted by WTVB-AM (Coldwater) Morning Host Ken Delaney. The walk, held February 21, collected almost $4,000 locally during the 17 mile walk.  Combined with a two for one match from the Consumers Energy Foundation, almost $12,000 will be donated to… read more

WIOG Raises $42,700 with Covenant Kids Radiothon

Cumulus Media’s WIOG-FM (Saginaw) teamed up with Covenant Kids for the WIOG Covenant Kids Radiothon February 14-15, raising over $42,000 for the cause.  The special two day Radiothon was held 6 a.m. to 6 p.m. each day. During the broadcast, the station shared stories of some amazing Covenant Kids and their Families.  Covenant Healthcare serves babies… read more

70k for St. Jude from WNWN Listeners

Midwest Communication’s WNWN-FM (Battle Creek/Kalamazoo)(WIN 98.5) held their 2019 St. Jude “Country Cares For Kids” Radiothon February 14-15, raising a total of $70,140.00, contributed by station listeners.  This exceeds last year’s total of $67,010.00. Afternoon personality “Wild” Bill Lewis said, “Our listeners are simply the best. We ask, and they always deliver, especially when it… read more