Category: Connecting to Local Communities

Is Gen-Co short for Genesee County, or Generous Community?

By: Jeremy Fenech, Program Director 103.9 The Fox WRSR-FM (Flint) ‘Who wants seconds?’ ‘Are you gonna finish that?’ Simple questions at dinner time that we all take for granted. You may be heading back for a second helping of dinner… while so many people in our own community are desperately seeking their first helping… for… read more

Over $20,000 Raised During WLEN 2020 Kiwanis Radio Auction

The Kiwanis Club of Adrian, in partnership with Lenawee Broadcast’s WLEN-FM, hosted its 26th Annual Radio Auction on February 8. The auction featured hundreds of items donated by local businesses up for bid. The event was broadcast live, raising over $20,000 to benefit the Adrian community. Major Event sponsors included Old National Bank, Iott Insurance… read more

WXYZ Launches Day of Giving Telethon with Humane Society

On February 13 and 14, Scripps’ WXYZ-TV (Detroit) is presenting the Michigan Humane Society’s annual Telethon fundraiser, presented by Purina.  Telethon segments are running both days all day long on the station. The Telethon plays a major role for the organization and funds raised from the event support MHS programs and services, including cruelty investigation,… read more

WIOG Hosts 2nd Annual Covenant Kids Radiothon

Cumulus Media’s WIOG-FM (Bay City/Saginaw/Flint) is hosting the second annual Covenant Kids Radiothon February 13-14 to raise funds in support of local pediatric patients at Covenant HealthCare. The radiothon airs live on the station 6 a.m. until 6 p.m. February 13-14.  Listeners will hear life-changing stories from Covenant Kids and their families as WIOG raises… read more

WWJ’s 17th Winter Survival Radiothon For THAW Raises $1.4M In Heating Assistance

Entercom’s WWJ-AM (Detroit) held their 17th Winter Survival Radiothon for THAW, The Heat and Warmth Fund on February 7, raising $1.4 million dollars over fourteen hours. The radiothon was presented with help from DTE Energy and Kroger, along with the assistance of other sponsors.  THAW assists families in need by preventing utility shut-off, providing fuel… read more

WZZM-TV’s New Initiative: Get Kids Reading

TEGNA-owned WZZM-TV (Grand Rapids) has announced a new initiative to get families reading: 13 Reads! Children from families who read and have books in the home have more success in life than those who don’t. Reading early affects their whole lives. We are asking parents and grandparents to read to their children and encourage them… read more

WILX-TV “Give Blood Telethon” Nets 100+ Donation Appointments

On January 22, Gray Television’s WILX-TV (Lansing) partnered with the American Red Cross and Townsquare Media’s WITL-FM to host the Give Blood Telethon.  The telethon aired from 5-8 p.m. and more than 112 blood-donation appointments were scheduled during that time. Many of the people who made those appointments were first-time donors. A single donation provides potentially… read more

WYCD’s Holly Hunter Boosts Operation Bear Hug

Entercom/Detroit’s WYCD afternoon air personality Holly Hutton partnered with the Detroit Police Department to make a difference for children in crisis, collecting a record number of stuffed bears and unicorns for the Department’s Special Victim’s Unit. Operation Bear Hug. The stuffed bears and unicorns are given to frightened children the department encounters when responding to… read more

WXYZ-TV Donates Thousands of Books to Children

WXYZ/WMYD-TV (Detroit) celebrated National Reading Day on January 23 by donating 15,000 books to children. The station said more than 9,000 of the books were dispersed to Matrix Human Services Head Start, which is one of the largest providers of free childcare to low-income families in Michigan. The book effort was made possible by donations… read more