By: Seth Resler Jacobs Media Strategies With the coronavirus pandemic continuing to impact daily life across the U.S., radio stations have been forced to make a lot of adjustments. Some of those adjustments are in direct response to the current situation, but others are tasks that have relegated the back burner only to now become… read more
By: Seth Resler Jacobs Media Strategies There’s never been an event like the current pandemic in the history of modern radio. I was working at WBCN in Boston when the planes struck the Twin Towers on 9/11. While that was a horrific and heart-wrenching experience, the event itself was a quick surprise, taking less than… read more
By: Seth Resler Jacobs Media Strategies As the coronavirus pandemic continues to disrupt businesses around the world, radio companies large and small are preparing to deal with local outbreaks. Some are better positioned than others to allow their staffs to work remotely. Fortunately, there’s a lot of software that makes it easy for employees to… read more
By: Seth Resler Jacobs Media Strategies Last week, I wrote about how a radio station could use WordPress’ Custom Post Types to build a directory of local bands. But if your radio station’s website is built in WordPress, this feature has plenty of other applications as well. For example, you could use it to help… read more
By: Seth Resler Jacobs Media Strategies In addition to publishing compelling content, a great way to get people to come back to your website over and over is to provide some useful functionality. One way to do this is to add a directory. For example, when I need to find contact information for a person… read more
By: Seth Resler Jacobs Media Strategies One of the most important things you can use your radio station’s website to do is to capture contact information from your listeners. By capturing their email addresses and other information, you can reach these listeners again later and activate them. Many stations give stuff away as a way… read more
By: Seth Resler Jacobs Media Strategies As a podcaster, I find myself in a situation that was foreign to me during my radio days: as an air talent without a program director to provide critical feedback. Feedback is, of course, how broadcasters get better. As much as we sometimes fear aircheck sessions, they make us… read more
By: Seth Resler Jacobs Media Strategies From time to time, radio broadcasters will ask me whether an initiative their station is working on warrants the creation of a website separate from the radio station’s website. We might be talking about a morning show, a concert festival or a large contest. For example, let’s say your… read more
By: Seth Resler Jacobs Media Strategies When it comes to content, as radio broadcasters, we tend to think in terms of current events. When we prep our radio shows, we scan the headlines and prep sheets looking for topical nuggets to use in our breaks: Who was on the late nights shows last night, what… read more
By: Seth Resler Jacobs Media Strategies Every January, the Jacobs Media team heads to Las Vegas for CES to discover the newest consumer technologies being introduced to the world, and how they might affect radio broadcasters. From robots to flying taxis to smart cities, it’s all on display there. It’s easy to get caught up… read more