By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page is arguably the most valuable page on your radio station’s website. People who click through to this page have indicated that they are interested in giving you money. At this point, all you need to do is make it as easy as possible for… read more
By: Seth Resler Jacobs Media Strategies Every now and then, you probably find yourself struck by a flash of inspiration — a brilliant idea that you don’t have the energy to invest in at the moment, but that you would like to return to when the time is right. Perhaps it’s a radio station for… read more
By: Seth Resler Jacobs Media Strategies When listeners come to your radio station’s website, what do you want them to do? Do you want them to stream the station? Sign up for the email newsletter? Enter a contest? Purchase tickets to a station event? It’s important to know the goals of your website. Once you’ve… read more
By: Seth Resler Jacobs Media Strategies Under normal circumstances, a music radio station’s concert calendar is one of its most popular webpages. Of course, we are not under normal circumstances. In 2020, when the COVID-19 pandemic brought concerts to a standstill, it made sense for radio stations to remove this webpage rather than display an… read more
By: Seth Resler Jacobs Media Strategies Digital privacy has become a hot topic. In the latest Techsurvey, our annual online survey of radio listeners, more than 80% expressed concern over how their data is used by tech companies. Consumers are aware that digital companies are gathering data to market to them, and they’re wary of… read more
By: Seth Resler Jacobs Media Strategies When it comes time for launching a new podcast, or to launch a new season of a podcast, do it with style. Sure, you could just drop the first episodes and send out a press release, but why not step up your game and host a launch party? You… read more
By: Seth Resler Jacobs Media Strategies These days, the news is full of emergencies — from foreign entanglements to weather-related catastrophes. At this point, there’s no excuse for getting caught off guard if a disaster strikes in your market. This is particularly true if your radio station is using its “live and local” presence to… read more
By: Seth Resler Jacobs Media Strategies Using your radio station’s airwaves to drive traffic back to content on your website can be a challenge. After all, it’s much easier to share a link on social media or in an email that brings people back to your site with a single click. But when people listen… read more
By: Seth Resler Jacobs Media Strategies When it comes to a radio station’s digital assets, we often talk about the difference between “renting” and “owning.” Rented digital assets are those which have a “landlord” or middleman who can affect your station’s ability to reach its audience. For example, if your radio station has a large… read more
By: Seth Resler Jacobs Media Strategies In the not-too-distant past, I used to travel to industry conferences frequently. I was boarding a plane twice a month to speak at conferences held by trade magazines and state broadcaster organizations. Then the pandemic hit. Travel slowed to a crawl as conferences were canceled or converted into virtual… read more