By: Seth Resler Jacobs Media Strategies People know that Google is a powerful search engine, but many people don’t realize that you can set Google up to conduct an ongoing search that alerts you any time it finds new content containing a specific term. This is useful if you want to get notified any time… read more
By: Seth Resler Jacobs Media Strategies When winter melts into spring, radio stations will inevitably turn their attention to the live events that have become a mainstay of the listener experience. Last year, stations were forced to cancel events or scramble to figure out how to take them online. While our view of the future… read more
By: Seth Resler Jacobs Media Strategies Once upon a time, working at a radio station meant that you needed to know how to use a couple of basic software programs: your music scheduler, your automation system and a traffic scheduling program. These days, radio stations employ dozens of different programs to do everything from scheduling… read more
By: Seth Resler Jacobs Media Strategies Whether you find yourself with extra time on your hands because you’re unemployed at the moment or simply because the pandemic and the time of year has slowed down the day-to-day bustle of your radio job, it’s wise to invest the extra hours back into yourself by picking up… read more
By: Seth Resler Jacobs Media Strategies When I speak to radio broadcasters about pulling all of their different digital tools together into a coherent Content Market Strategy, I am usually talking to people in the programming department who want to reach more listeners. But Content Marketing is also an effective strategy for the radio sales… read more
By: Seth Resler Jacobs Media Strategies Radio broadcasters spent much of 2020 learning to adapt to new working conditions. Over time, we gradually got the hang of it. But as we head into 2021, we’re looking at more of the same — at least for the next several months. So, just in case you missed… read more
By: Seth Resler Jacobs Media Strategies Whether you’ve got an elf on your shelf or a menorah on your window sill, the holidays are a good time to ask for — or treat yourself to — some new toys. During this time of the year, I often stock up on technology that will help me… read more
By: Seth Resler Jacobs Media Strategies While the holidays can be the most wonderful time of year, too often they bring layoffs to the radio broadcasting industry. It’s a hard situation to find yourself in, and one that many of us have been in at one time or another — including myself. Given the extraordinary… read more
By: Seth Resler Jacobs Media Strategies For the past several years, I have hosted the Podcast Makeover session at Podcast Movement, the world’s largest podcasting conference. In this session, a panel of professional broadcasters and podcasters critique up-and-coming podcasters in a live “aircheck” session. This year, with the conference moving to a virtual format due… read more
By: Seth Resler Jacobs Media Strategies One of the most useful tests that radio stations can run to improve their digital strategies is a website usability test. A website usability test can show you how real listeners interact with your station’s site. It will show you what people think of the site, which tasks they… read more