By: Seth Resler, Jacobs Media Strategies Ever wonder if your competitors are running Facebook ads? You can find out by using the Facebook Ad Library that the social network launched a few months ago. Facebook launched the Ad Library to help make its political ads more transparent, but you can also use it for competitor… read more
By: Seth Resler, Jacobs Media Strategies Over the last several years, the radio industry’s approach to podcasting has changed. Several years ago, a lot of podcasts were started by on-air talent looking for additional creative outlets beyond their regular shows. Often, they would launch their podcasts without anybody from the programming department knowing or caring,… read more
By: Seth Resler, Jacobs Media Strategies It is only in the last few weeks that the general public has learned the full extent of the music history that was destroyed in the Universal fire of 2008. We’re just now finding out that the world has been robbed of master recordings from a wide range of… read more
By: Seth Resler, Jacobs Media Strategies In radio broadcasting, there is an age-old ritual known as the “aircheck session.” A DJ takes a recording of a recent show into their Program Director’s office where they listen to it together and the PD offers constructive criticism. This type of feedback is crucial for up-and-coming on-air talent;… read more
By: Seth Resler, Jacobs Media Strategies A few times a year, I am asked to do “digital checkups” with a parade of radio stations at an industry conference. Like Lucy van Pelt, I set up at table with a sign that reads, “The Doctor Is In,” and over the course of the day, digital directors… read more
By: Seth Resler, Jacobs Media Strategies One of my favorite ways to share website content on social media is to create short animated videos using the Ripl mobile app. Ripl makes it easy to turn a link to a blogpost into a short, compelling video that looks great in Facebook, Instagram, and Twitter feeds. Best… read more
By: Seth Resler, Jacobs Media Strategies Earlier this month, the IAB (Internet Advertising Bureau) and PwC (Pricewaterhouse Coopers) released their third annual Podcast Ad Revenue study. Once again, there was lots of good news for podcasters. Many will focus on the 53% increase in year-over-year podcast advertising revenue — from $314 million in 2017 to… read more
By: Seth Resler, Jacobs Media Strategies From time to time, people ask me to recommend books that they can read which will help them improve their radio station’s websites. Inevitably, I came back to three of my favorites — two of which are by the same author! If you’re looking to do some professional self-development… read more
By: Seth Resler, Jacobs Media Strategies Radio stations have always asked guests who come in to the studio to do things before or after an interview. If a singer dropped by, you might ask them to autograph a few albums for giveaways, take photos with the staff, record an artist ID, or sign the station’s… read more
By: Seth Resler, Jacobs Media Strategies To keep listeners coming back to your radio station’s website over and over again, you’ve got to continually pump out content. There’s no shortcut. If you stopped playing music on the air, listeners would stop tuning in. Your website works the same way. Unfortunately, so many radio broadcasters are… read more
