By: Seth Resler Jacobs Media Strategies Many radio stations’ street teams have a standard kit that they take to promotional appearances which includes everything they might need on site. When I was a Program Director, we packed gray rubber tubs with everything from clipboards and entry forms to banners and prize wheels. The purpose of… read more
By: Seth Resler Jacobs Media Strategies It’s no secret that email marketing is one of the most effective ways to reach your listeners. But with so much competition in the inbox, it’s more important than ever to make sure your campaigns are targeted and relevant. Unfortunately, many radio stations employ the same strategy for their… read more
By: Seth Resler Jacobs Media Strategies I spent Memorial Day Weekend at Podfest Expo in Orlando, and while it was a fantastic conference, it was also the moment when Covid finally caught up with me, so I’m out sick today. But I didn’t want to leave you empty-handed, so please watch this excellent new video… read more
By: Seth Resler Jacobs Media Strategies Smart speakers can be a small but important source of streaming for radio stations. We recently published the results of Techsurvey 2022, the radio industry’s largest online survey of radio listeners. The data shows that while smart speaker growth has stalled among radio listeners, 35% of respondents report owning… read more
By: Seth Resler Jacobs Media Strategies Email marketing is a crucial component of your digital strategy. When used effectively, an email newsletter can get people to return to your website, tune in to your radio station or show up to station events. You should use email to engage with your audience on a regular basis…. read more
By: Seth Resler Jacobs Media Strategies The “Advertise With Us” page on a radio station’s website is arguably the most valuable page on the entire site. After all, people navigate to this page when they are interested in spending money. At this point, the sale is yours to lose. Yet I see many radio stations… read more
By: Seth Resler Jacobs Media Strategies From time to time, your radio station may need to hire a little extra digital help. Sometimes, you need something for a project that is outside the expertise of your current staff members. When this happens, where do you turn? Here are three places to consider: 1. Use Fiverr… read more
By: Seth Resler Jacobs Media Strategies Over the past two decades, it’s become apparent to radio stations that creating web content is an effective way to attract website visitors. Unfortunately, while radio personalities are fantastic verbal communicators, they don’t always love the written word. Fortunately, today’s radio DJs have the option of using AI to… read more
By: Seth Resler Jacobs Media Strategies Every radio station needs a clear social media policy, especially given the high-profile nature of its air talent. The point of this policy is not to restrict your employees, but to keep them from getting themselves into trouble. Social media is still relatively new, which is why we see… read more
By: Seth Resler Jacobs Media Strategies As a digital marketer, it’s easy to get caught up in the latest trend. We tend to dismiss digital tactics that have been around for a while simply because they have been around for a while. Yet some of these stalwarts, while not sexy, still have value in them…. read more