By: Seth Resler, Jacobs Media Strategies Every year, advertisers tell us the percentage of their marketing budget allocated to “digital” is increasing. On the other hand, the portion dedicated to “traditional media” is heading south. Ever since “digital” became attractive to advertisers, traditional broadcasters have struggled to find their foothold in this world. In the… read more
By: Seth Resler, Jacobs Media Strategies Search Engine Optimation (“SEO”), or the art of ensuring that your digital content shows up in the results of search engines like Google, can be a daunting task for radio broadcasters. In this short video, Seth Resler explains the basic principles and shows you how to get started. For… read more
By: Seth Resler, Jacobs Media Strategies Towards the end of every year, I like to make a list of the blogposts that I’ve written and break them down by the radio station staff roles that might find them most useful. This way, if you happen to miss anything relevant to you, you can catch up… read more
By: Seth Resler, Jacobs Media Strategies Over the last several years, I’ve worked with a lot of radio broadcasters who have become podcasters, but I haven’t worked with many podcasters who have become broadcasters. So I was excited to learn that Clay Groves, who had his Fish Nerds podcast airchecked by broadcasting professionals live on… read more
By: Seth Resler, Jacobs Media Strategies I first learned the art of eating sushi in the course of my first radio gig, working as the Imaging Director for 105.7 The Point in St. Louis. My Program Director, Allan Fee, was a big sushi fan, and we found ourselves dining out on raw fish frequently. If… read more
By: Seth Resler, Jacobs Media Strategies While social media gets all the attention, email marketing is still the tried-and-true workhorse of many successful online marketing strategies. Don’t ignore this important communication channel — it’s a great way to engage with your radio station’s listeners. In this short video, Seth Resler gives the broad strokes of… read more
By: Seth Resler, Jacobs Media Strategies I look at a lot of radio station websites, and inevitably, they almost all suffer from the same problem: They have too much crap on the homepage. This omnipresent problem is due in large part to the fact that when radio stations are looking for inspiration, they look at… read more
By: Seth Resler, Jacobs Media Strategies Creating online content is a key component of a radio station’s online marketing strategy. It starts with a blog — a section of your station’s website where new content can continually be published. For some broadcasters, the idea of launching a blog can feel intimidating. In this short video,… read more
By: Seth Resler, Jacobs Media Strategies As radio broadcasters, our thinking tends to be very topical. That’s in large part because our on-air breaks are fleeting: a DJ says what they have to say and then it disappears into the ether, unlike books, movies, or podcasts that stick around for a long time and can… read more
By: Seth Resler, Jacobs Media Strategies In the past, I’ve written about how radio DJs can create their own customized show prep service using RSS feeds. One of the big advantages of this is that you can include local sources, such as newspapers or bloggers, and pull them into an RSS reader. However, while local… read more
