By: Seth Resler Jacobs Media Strategies As the pandemic continues to stretch on, radio stations are trying to find the proper balance between addressing it without deviating from their usual programming. One way forward is to shine a spotlight on local businesses and artists in their time of need by publishing interviews with them on… read more
By: Seth Resler Jacobs Media Strategies Last week, I wrote about how radio shows — especially morning shows — can borrow the practice of creating “shownotes” pages from podcasters and use them as part of a broader digital strategy to grow their audience through email, social media, and search engines. In that post, I outlined… read more
By: Seth Resler Jacobs Media Strategies When a podcaster publishes a new episode, they usually also create a new page on their website to serve as a home for that episode. These are called “shownotes” pages because, in addition to an embedded audio player for the episode, these pages include additional text, such as a… read more
By: Seth Resler Jacobs Media Strategies There’s a lot going on in America these days, and its left nerves raw all across the country. In the wake of George Floyd’s death, the COVID-19 pandemic, economic uncertainty, and increased political polarization, public personalities are trying to figure out the best way to discuss the issues that… read more
By: Seth Resler Jacobs Media Strategies For weeks, we’ve all been talking about the changes the radio industry has made in response to the COVID-19 pandemic that will eventually become a permanent part of our “new normal.” Whether it’s DJs broadcast from home or conducting focus groups over Zoom, some things are here to stay…. read more
By: Seth Resler Jacobs Media Strategies As a professional broadcaster, I can’t resist the temptation to increase the production values of my livestream videos on social media. More and more radio DJs are livestreaming from their homes on social media as a way of engaging their audiences. But creating a compelling livestream broadcast requires more… read more
By: Seth Resler Jacobs Media Strategies As a professional broadcaster, I can’t resist the temptation to increase the production values of my livestream videos on social media. I realize that this is a medium where the audience doesn’t have the expectations of a local newscast, let alone Game of Thrones, but I can’t help it…. read more
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic has turned many radio broadcasters into video personalities as they scramble to livestream on Facebook, YouTube, and Instagram in an attempt to engage with their audiences. “Faces for radio” are suddenly becoming “faces for the web.” Of course, there’s a learning curve as we all scramble… read more
By: Seth Resler Jacobs Media Strategies We know that people are driving less during the COVID-19 pandemic, and this is a challenge for our industry because the car is, under normal circumstances, where the most radio listening happens. Radio broadcasters hope that they can offset the loss of in-car listening with an increase in in-home… read more
By: Seth Resler Jacobs Media Strategies At the beginning of this pandemic, radio stations focused on their on-air responses to the crisis. Online, stations largely addressed the crisis the way they did any other major promotion: create a webpage or two, stick some images in the slideshow on the homepage, and add a banner in… read more