By: Seth Resler, Jacobs Media Strategies I first learned the art of eating sushi in the course of my first radio gig, working as the Imaging Director for 105.7 The Point in St. Louis. My Program Director, Allan Fee, was a big sushi fan, and we found ourselves dining out on raw fish frequently. If… read more
By: Seth Resler, Jacobs Media Strategies While social media gets all the attention, email marketing is still the tried-and-true workhorse of many successful online marketing strategies. Don’t ignore this important communication channel — it’s a great way to engage with your radio station’s listeners. In this short video, Seth Resler gives the broad strokes of… read more
By: Seth Resler, Jacobs Media Strategies I look at a lot of radio station websites, and inevitably, they almost all suffer from the same problem: They have too much crap on the homepage. This omnipresent problem is due in large part to the fact that when radio stations are looking for inspiration, they look at… read more
By: Seth Resler, Jacobs Media Strategies Creating online content is a key component of a radio station’s online marketing strategy. It starts with a blog — a section of your station’s website where new content can continually be published. For some broadcasters, the idea of launching a blog can feel intimidating. In this short video,… read more
By: Seth Resler, Jacobs Media Strategies As radio broadcasters, our thinking tends to be very topical. That’s in large part because our on-air breaks are fleeting: a DJ says what they have to say and then it disappears into the ether, unlike books, movies, or podcasts that stick around for a long time and can… read more
By: Seth Resler, Jacobs Media Strategies In the past, I’ve written about how radio DJs can create their own customized show prep service using RSS feeds. One of the big advantages of this is that you can include local sources, such as newspapers or bloggers, and pull them into an RSS reader. However, while local… read more
By: Seth Resler, Jacobs Media Strategies I have always been a big fan of seeing people (or fictional characters) come together in unexpected ways. Yet in radio, we rarely give listeners the opportunity to hear their favorite morning show hosts interact with their favorite afternoon jocks. As the holidays approach, you can use it to… read more
By: Seth Resler, Jacobs Media Strategies These days, every media outlet is a multi-media outlet. Sure, your radio station personalities may be focused primarily on audio content, but in the social media age, people want to see them on video, too. While technological improvements have made it increasingly easy and affordable to post video online,… read more
By: Seth Resler, Jacobs Media Strategies Imagine this scenario: You’re driving home from work, listening to Terry Gross interview Conan O’Brien. You pull into your driveway and you need to get into the house to making dinner before the kids get home before the kids get home from baseball practice, but you don’t want to… read more
By: Seth Resler, Jacobs Media Strategies Last week, while I was camping among the sand dunes of eastern Michigan (yes, we have sand dunes), the podcast world was in a lather about a cool new audio editing tool that was announced: Descript Podcast Studio. Watch the promotional video and you’ll understand why: Over the years,… read more
