By: Seth Resler Jacobs Media Strategies We’ve been big advocates of using content marketing as a strategy for radio stations looking to increase traffic to their websites. Of course, content marketing requires that radio stations create original content. This content can take many forms, including videos and podcasts, but one of the easiest to create… read more
By: Seth Resler Jacobs Media Strategies Talent coaches frequently tell radio DJs to use words that put the listener first in their on-air breaks. For example, instead of saying, “Coming up, I’ve got your chance to win a thousand dollars,” a DJ should say, “Coming up, YOU could be a thousand dollars richer.” It’s good… read more
By: Seth Resler Jacobs Media Strategies Unfortunately, in the wake of the ongoing pandemic, we are seeing radio stations lose staff members to budget cuts. Even in the best of times, staff turnover can create disruption for radio stations that are unprepared. Often, that disruption looks like this: An employee departs and that person is… read more
By: Seth Resler Jacobs Media Strategies While it’s not as sexy as social media or podcasting, email marketing is still the workhorse of any radio station’s digital strategy. If you’ve got a well-maintained email database, your station will be able to reach its listeners without fear of being negatively impacted by changes to a social… read more
By: Seth Resler Jacobs Media Strategies While the fate of TikTok mobile app in the U.S. is in legal limbo, leading to a spike in downloads for TikTok clones like Byte, Triller, and Zynn. Instagram has seized the opportunity by introducing Instagram Reels, which offers many of the same features as TikTok. Like TikTok, videos… read more
By: Seth Resler Jacobs Media Strategies I’ve devoted a lot of time in this column discussing the importance of choosing the right words for your website. Whether it’s making sure that you’re using clear terms in your website’s main menu or conducting a website usability test to make sure that the site’s verbiage isn’t causing… read more
On July 30, Scripps Media’s WXYZ-TV (Detroit) and WXMI-TV (Grand Rapids) teamed together to present a virtual town hall on returning safely back to school. Moderated by WXYZ anchors Carolyn Clifford and Glenda Lewis and WXMI Anchor Mike Avery, the program brought in experts including State Superintendent Dr. Michael Rice, Dr. Joneigh Khaldum, Chief Medical… read more
By: Seth Resler Jacobs Media Strategies When gearing up to launch a new radio station, one of the most important decisions you can make is the name of that station. Naturally, there are all sorts of traditional branding factors that go into this decision. But as voice command interfaces like Alexa and Siri continue to… read more
By: Seth Resler Jacobs Media Strategies One of the most crucial components of a radio station’s website is the main menu. After all, this is the first thing most visitors click on when they’re trying to find a specific page on the site. A good main menu makes the user experience pleasurable, while a bad… read more
By: Seth Resler Jacobs Media Strategies As radio stations around the country find themselves and their listeners in various stages of lockdown, broadcasters are continuing to look for ways to engage with their fans online. The virtual happy hour, in which DJs chit-chat over cocktails and invite listeners to watch and participate, has become popular…. read more