By: Seth Resler, Jacobs Media Strategies These days, every media outlet is a multi-media outlet. Sure, your radio station personalities may be focused primarily on audio content, but in the social media age, people want to see them on video, too. While technological improvements have made it increasingly easy and affordable to post video online,… read more
By: Seth Resler, Jacobs Media Strategies Imagine this scenario: You’re driving home from work, listening to Terry Gross interview Conan O’Brien. You pull into your driveway and you need to get into the house to making dinner before the kids get home before the kids get home from baseball practice, but you don’t want to… read more
By: Seth Resler, Jacobs Media Strategies Last week, while I was camping among the sand dunes of eastern Michigan (yes, we have sand dunes), the podcast world was in a lather about a cool new audio editing tool that was announced: Descript Podcast Studio. Watch the promotional video and you’ll understand why: Over the years,… read more
By: Seth Resler, Jacobs Media Strategies This week, I’ll publish the first episode of season five of the Worldwide Radio Summit podcast. It’s a conversation that I had with Julie Talbott, the President of Premiere Networks, that was recorded at the conference in the spring. Towards the end of the interview, we discussed the Broadcasters… read more
By: Seth Resler, Jacobs Media Strategies While Instagram continues to be a very popular social network among radio listeners, it’s challenging for radio stations to derive measurable value from it, largely because it is difficult to drive traffic from Instagram back to your radio station’s website. If your account is popular and lucky enough to… read more
By: Seth Resler, Jacobs Media Strategies We recently revealed the results from our second annual Air Talent Questionnaire, an anonymous online survey of more than 1,000 on-air radio talents. We presented the results at Morning Show Boot Camp last month, and you can also see them as part of our webinar on September 4. In… read more
By: Seth Resler, Jacobs Media Strategies When it comes to radio, most of our content is very timely. This makes sense for the medium. After all, a DJ’s break is spoken, then disappears into the ether, never to be heard again. So there’s a need to be in the moment, talking about whatever is relevant… read more
By: Seth Resler, Jacobs Media Strategies Ever wonder if your competitors are running Facebook ads? You can find out by using the Facebook Ad Library that the social network launched a few months ago. Facebook launched the Ad Library to help make its political ads more transparent, but you can also use it for competitor… read more
By: Seth Resler, Jacobs Media Strategies Over the last several years, the radio industry’s approach to podcasting has changed. Several years ago, a lot of podcasts were started by on-air talent looking for additional creative outlets beyond their regular shows. Often, they would launch their podcasts without anybody from the programming department knowing or caring,… read more
By: Seth Resler, Jacobs Media Strategies It is only in the last few weeks that the general public has learned the full extent of the music history that was destroyed in the Universal fire of 2008. We’re just now finding out that the world has been robbed of master recordings from a wide range of… read more
