The Way Radio Thinks About Digital Makes It Harder to Sell

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

Every year, advertisers tell us the percentage of their marketing budget allocated to “digital” is increasing. On the other hand, the portion dedicated to “traditional media” is heading south. Ever since “digital” became attractive to advertisers, traditional broadcasters have struggled to find their foothold in this world.

In the early days, radio’s reaction was to sell digital inventory, such as display ads on station websites or inclusion in station email blasts, in much the same way they sold 60-second commercials. Over time, radio broadcasters recognized the digital solutions its clients desire go beyond just having more places in which to stick ads. As a result, the array of services broadcasters offer has gotten more complex. It’s not uncommon for radio stations offering to build websites, directing social media strategies or perform SEO services for their clients.

The added complexity involved in offering these services presents two problems for broadcasters. The first is the challenge of execution: Can radio stations actually deliver the goods they’re promising to clients? After all, the ability to produce a hit morning show does not guarantee the ability to produce a good website. Broadcasters have found different ways to address this challenge.

Some have hired digital experts, while others have acquired digital firms, and still others subcontract the work out to third parties. Some companies have abandoned specific digital offerings altogether. On the whole, however, broadcasters have gotten vastly better at execution, and some are now in a good position to deliver on their digital promises to clients.

Which leads to the second challenge that many broadcasters face: Selling these services. Selling digital is very different from selling radio, and the transition from one to the other is not an easy one to make. Some clients lack digital expertise, and look to radio salespeople for guidance they’re simply not equipped to give. Other clients know exactly what they need, and speak about digital marketing at a such an advanced level that radio salespeople struggle to keep up with the conversation.

Broadcasters have grappled with ways to address this issue: Some have installed a separate digital sales team, while others send a member of the digital team to accompany sales people on client calls. New training programs and shifting incentives are also used to motivate radio sales teams to sell more digital services.

Still, the problem persists. We frequently run into experienced salespeople who feel overwhelmed and intimidated by the changing digital landscape. Sometimes, they are forced to push digital initiatives without fully understanding how these programs deliver value for a client. They might sell services to clients that fall short on their promised value; then the salespeople lose faith in the digital programs, and are reluctant to sell more.

What’s a radio station to do?

Perhaps we’ve been thinking of this all wrong. We’ve been thinking about digital services as products to be sold, when they are in fact tools that can accomplish particular goals. Reframing the way we think about digital services may help our salespeople sell them.

Throughout its history, radio stations have always had two core competencies: creating compelling content and delivering relevant audiences. That’s what they’re really good at. New digital tools don’t change that; they just enable radio to do them better.

BD – Before Digital – the best stations could offer clients was a vague sense that if they advertised on an AC station, they might reach women between the ages of 25 and 54. Now, if that same station used social media and its website to build up its email database, it can do even better: delivering “mothers of children under 5,” for example. Yes, there are new tools involved, but at its core, radio’s service remains the same: it delivers relevant audiences.

In the past, when radio broadcasters thought about “creating compelling content,” that often translated to coming up with a killer morning show bit or a fantastic benchmark feature. While over-the-air content is still the main trust of what radio stations do, they now have a new set of tools, enabling them to create new types of content — especially for clients. This might include a series of branded videos for a local sporting goods store starring the trusted midday jock, or a branded podcast for the local brewery hosted by the quirky morning show producer.

Again, there are new tools available, but the core competency remains the same: radio stations know how to create compelling content.

If your station’s sales team feels like they’re drowning in a pile of new digital offerings for clients, try this: forget about the laundry list of widgets and whatnots that have been added to the menu. Instead, focus on the station’s core competencies: Delivering audiences and creating content. Your station is doing the same thing it’s always done, it’s just using new tools to do it more effectively.

By reframing the way we talk about digital, we can help our salespeople close more deals.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




Intro to SEO for Radio Stations

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

Search Engine Optimation (“SEO”), or the art of ensuring that your digital content shows up in the results of search engines like Google, can be a daunting task for radio broadcasters. In this short video, Seth Resler explains the basic principles and shows you how to get started.


For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




Digital Tips for Every Employee in Your Radio Station

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

Towards the end of every year, I like to make a list of the blogposts that I’ve written and break them down by the radio station staff roles that might find them most useful. This way, if you happen to miss anything relevant to you, you can catch up on your reading. So without further ado, here are digital tips for everyone in your radio station:

Program Directors:

DJs:

Promotions:

Sales:

Digital:

Production:

Management:

With that, I wish you all happy holidays and best of luck in the new year!

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




5 Ways Radio Broadcasting is Different From Podcasting (From a Podcaster Turned DJ)

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

Over the last several years, I’ve worked with a lot of radio broadcasters who have become podcasters, but I haven’t worked with many podcasters who have become broadcasters. So I was excited to learn that Clay Groves, who had his Fish Nerds podcast airchecked by broadcasting professionals live on stage at Podcast Movement as part of my Podcast Makeover panel a few years ago, had landed himself a bona fide radio gig at his hometown station.

It was clear from the moment that I first met Clay that he has a fantastic personality for radio — his enthusiasm is infectious. Of course, it takes more than just personality to become a successful broadcaster. I have often told DJs that while some of their radio skills are transferrable to podcasting, there are important differences in the mediums that you need to learn. I wanted to know if Clay felt the same way as he migrated in the opposite direction. So I invited him to write this guest blogpost about the differences between broadcasting and podcasting as he’s made the shift. –Seth Resler

A couple weeks ago, I was having coffee with friends and my phone rang. It was the station manager from the local radio station, Mark. I figured I won some sort of sweepstakes or something cool. Welp, it turns out, their weekend morning drive disc jockey had just quit and they needed a new weekend voice. They asked me if I would come down and give it a shot. I guess in a way I felt like I did win! Of course I said yes, and went on down.

Clay Groves

You may be asking yourself “Why did they call Clay Groves, Chief Executive Fish Nerd of the Fish Nerds Podcast?” Was it because they were fans of my show? Were they scouring the internet for local talent and stumbled across my fishing show? The answer is NOPE! The truth is I have been a listener of their station for 15 years, I have been a regular caller on their call-in shows and often have won contests. In addition — and likely a bigger reason they called — is that I have been doing some work with them over the last few years. Here is an abbreviated list of what I did with them:

  1. I worked with a local bait shop and recorded a series of one minute Fish Nerds podcasts that was aired on their station and paid for by the bait shop. (I also did this for TV.)
  2. In my day job I work at a non-profit and I would come on the radio frequently to promote community events.
  3. I took the news team ice fishing and helped them record a story that helped them win a New Hampshire Broadcasting Award.
  4. I got lucky! They were having a meeting and my name came up as a possible replacement.

So I took the job, as of the writing of this essay, I have been on air a total of four times and learned very quickly that radio is very different than podcasting. Here are 5 ways radio is different than podcasting:

1. It’s live.
This was and is the hardest thing to get used to. When you make a podcast, you can take your time in a low-pressure condition and make the show. With a live show, you need to be in the game the whole time. There is no room for taking a breath, break, or nap and coming back to it later.

2. Mistakes disappear as soon as you make them.
Let’s face it, we all make mistakes. In a podcast, we can edit it out and it goes away and nobody ever hears it. OR if we don’t catch it the mistake gets into a few hundred ears. The mistake lives on. On radio, if you mess up — and I did — the mistake happens but the show just keeps on going. In training they said, “Make your mistakes, remember your mistakes, but don’t tell the audience about them. The listeners are making breakfast, cleaning their house or occupied with other work. Once you make a mistake, it’s gone and the train keeps going.”

3. People are listening.
This is the weirdest thing. After my first live show I went to my local bar and they were playing the radio station I work for over their speakers. The weather came on and it was my voice. Everyone at this “locals” bar recognized my voice. Thanks for the free beer! Then I went to run some errands and everywhere I went I kept hearing from listeners who heard me. They were into it and loved hearing a new voice on the radio. In addition, while live I pronounced an artist’s name the way it was spelled — “Bruce Cockburn.” The phone immediately rang and I was informed of the correct pronunciation: “Coleburn.” Imagine my embarrassment! I ended up receiving four calls about that one. In my podcast, I get feedback, but it’s rare and disconnected from when I recorded.

4. There are a lot of moving pieces.
As a DJ, at least at this station, I am also the show producer. So the sound boards, music, and live call in features all have to be run by me. Moving all of these pieces and being live on the air is incredibly hard! I knocked the radio off the air twice, read the wrong ads, played the wrong music, and failed at getting live callers on the air! On a podcast, you can experiment, take your time and make it right before the listeners hear it. I just smiled and kept going!

5. Opportunities come fast!
I have been podcasting for almost seven years and podcasting has brought me dozens of cool opportunities to speak, guest on other shows, and of course it got me on radio. I have been on radio for only a couple weeks and already I am getting asked to be on other radio stations, I have been asked to train to be the morning news guy’s substitute, and I have been training to be the fill in weekday drivetime DJ — the most listened to timeslot!

I am quite sure that if I get asked in a month how podcasting and broadcasting is different I will have some very different answers. In the meantime, I am really enjoying the learning and growth of my skills as I learn to work the boards, record news, and run the shows. I keep thanking the station manager for taking a shot with me and, of course, I appreciate all the listeners who have been listening along as I muddle through.

Oh, I just thought of one more important difference between radio and podcasting: I get paid!

If you want to hear me live, I am on the air on Saturdays from 6-9am and Sundays from 7-9am on WMWV. You can also check out the Fish Nerds podcast anywhere you get podcasts or www.fishnerds.com.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




Radio, Beware the Sushi Menu Approach to Sales

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

I first learned the art of eating sushi in the course of my first radio gig, working as the Imaging Director for 105.7 The Point in St. Louis. My Program Director, Allan Fee, was a big sushi fan, and we found ourselves dining out on raw fish frequently. If you’ve ever been to a sushi restaurant, you know the routine: the waiter hands you a slip of paper resembling a Yahtzee scorecard with a list of different offerings, and you enter a number next to the items you wish to order. Experienced sushi eaters like Allan are accustomed to this, but there’s definitely a learning curve to it. Back then, I didn’t know the difference between sashimi and nigiri, and when you’re uninitiated, ordering sushi can be an intimidating experience.

In this situation, a knowledgeable waiter can make a world of difference. If they ask the right questions and assess your desires — “Do you have any allergies?,” “Are you vegetarian?,” “How do you feel about raw quail eggs?” — it can make a world of difference. The wait staff at a good sushi restaurant knows how to tell the difference between a customer who needs help and one who can be left to their own devices. It’s the difference between being an order taker and a true waiter.

Often, when I encounter radio sales teams that are having trouble embracing the digital side of the business, it’s because they’re behaving like order takers at a sushi restaurant. Instead, radio salespeople should strive to emulate the most helpful waiters.Thirty years ago, radio salespeople had few things they could sell. It was pretty much spots, remote broadcasts, and the occasional event sponsorship. Since then, we’ve added many arrows to the quiver. Radio salespeople are now authorized to pitch an array of digital products to clients, from display ads in the mobile app to pre-roll spots in the audio stream to mentions in the social media posts. Today’s list of products resembles a sushi menu.

While some clients are digitally savvy enough to know exactly what they need, not all of them are. We routinely encounter local advertising clients who know that they need to be using digital channels to market their products and services, but are looking for guidance. Are your salespeople trained to offer that guidance? Or are they like the order takers who just drop the menu on the table and leave customers to fend for themselves?

Sometimes, our salespeople push a particular service because that’s the station’s priority, even if it doesn’t fit the specific needs of the customer. Incentivizing the sales staff to “push homepage takeovers this month” is the equivalent of the chef saying, “the mackerel’s about to go bad, push it on special” — it doesn’t prioritize the needs of the client, and it might leave them with a queasy feeling in their stomach.

Instead, more than ever now that radio stations have so many different services to offer, salespeople need to know how to ask the right questions, assess a clients’ needs, and assemble a program to meet those needs. Today, it’s a much harder job than simply asking, “How many spots do you want?”

The more digital services radio stations can offer their clients, the more skilled salespeople need to be successful. For this reason, the roll out of any new product or service should be accompanied by training. Salespeople shouldn’t be asked to sell something unless they are fully educated about it, yet managers sometimes skip this step. We are taught that are salespeople need to be out on the streets at all times, but it’s important to also carve out time for internal education. Every good restaurant takes time to teach its wait staff about the menu; radio stations should do the same.

If your radio station’s sales team finds itself struggling as the company offers more and more services to the menu, think of yourselves like a sushi restaurant, and empower your waiters to offer the best customer experience possible.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




Email Marketing Basics for Radio Broadcasters

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

While social media gets all the attention, email marketing is still the tried-and-true workhorse of many successful online marketing strategies. Don’t ignore this important communication channel — it’s a great way to engage with your radio station’s listeners. In this short video, Seth Resler gives the broad strokes of an email marketing strategy that can be adopted by radio stations even if they’re strapped for resources.


For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




Your Radio Station’s Homepage Has Too Much Crap On It

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

I look at a lot of radio station websites, and inevitably, they almost all suffer from the same problem: They have too much crap on the homepage. This omnipresent problem is due in large part to the fact that when radio stations are looking for inspiration, they look at the websites of other radio stations. Add into the mix that many broadcast companies use the same template for the websites of all their radio stations, and it’s easy to see how overcrowded homepages spread across the industry like an infectious disease. (Side Note: Radio, when it comes to digital, please stop asking, “What are other radio stations doing?” and start asking, “What are companies in other industries doing?”)

So we have radio station homepages crammed full of slideshows touting the upcoming Dunkin’ Donuts promotion or whatever C-level band is playing in town this weekend; widgets that send people back to Facebook (after going through all the trouble of getting people to your website, I have no idea why you would then want to send them back into the arms of Mark Zuckerberg); and the weather forecast, as if there weren’t already a million apps for that.

Ironically, despite this everything-but-the-kitchen-sink approach, many radio stations are missing some of the most important elements on their homepages, including: cues about what type of music or talk can be heard on the airwaves, such as a description of the format or pictures of core artists; an indication of where your radio station is located (only people in your market can hear your airwaves, but anybody from anywhere can visit your website); and a big, fat, obvious link for people who are interested in advertising on the station (if people want to give you money, make it as easy as possible for them).

Not All Website Content is Equal
The problem with crowding your radio station’s homepage with concert listings and the latest celebrity news is that it assumes that all website content plays the same role in your digital strategy, and is therefore equally worthy of being on the homepage. But not all content plays the same role.

One of the most important questions you can ask when designing your radio station’s digital strategy is, “When people come to our website, what do we want them to do?” When I ask radio station staffs that question, all too often it turns out to be a stumper. I hear vague answers like “read stuff” or “spend lots of time on the site” or “engage.” None of these things will directly impact your radio station’s bottom line.

Instead, radio broadcasters should articulate specific, quantifiable goals that can affect the station’s bottom line. For example, you may want website visitors to:

  • Stream the station
  • Join the email list
  • Click on an ad
  • Enter a contest
  • Buy tickets to a station event
  • Make a donation
  • Request information about advertising

When I see a radio station with an overcrowded homepage, it’s often a symptom of a larger issue: The staff has not identified their digital goals; they don’t know what they want people to do when they come to the website.

Once you’ve identified the goals of your website, you can start dividing your online content into different categories, based on the purpose that this content serves in leading people towards these goals. The categories, in turn, determine the placement of the content on your station’s website, including which are worthy of being on the homepage.

Content to Get People to the Website
The first category is content that is designed to get people to come to your radio station’s website. This is the content that is shared on social media, sent in email blasts and optimized to show up in search engine results. The hope is that people see this content somewhere else and are compelled to click on a link, landing on your webpage. This content is free (not behind a paywall) and open (not behind a form). To drive traffic to your radio station’s website, you’ll need a steady stream of new content — you can’t just share the concert listings page over and over — so what we’re talking about here is the station’s blog or news content.

Radio stations tend to get more “direct traffic” than other companies. In other words, more people hear the radio station talk about their website on the air, open a browser and type the station’s URL directly into the navigation bar as opposed to clicking on a link and coming through a side door like a blogpost. That’s why radio stations tend to think of blogposts as a place to send people when they come through the front door. But that’s not their purpose; blogposts are there to drive traffic through the side door.

Once you’ve gotten people to your radio station’s website, this content has served its purpose. Now, you want to direct them to one of the goals identified above. Steering them to another blogpost just gets in the way of those goals. When somebody enters your house, you don’t immediately send them to the side door. That’s why this type of content does not belong on your homepage.

Content to Steer People Towards the Goals
Here at Jacobs Media, the main goal of our website is to capture people’s email addresses. Once a blogpost like this one has brought people to our site, we lead them towards a longer, more in-depth piece of content, like a webinar recording, a guide, or research results. We describe these pieces of content as “freemium” — they’re free to access, but unlike our blogposts, they’re not open. We close them off with a form that asks for your email address.

As you can see, our blogposts serve a different purpose (getting people to our website) than our freemium content (capturing people’s email addresses). For your radio station, some of your digital goals may involve freemium content (such as the goal of “capturing email addresses”) while others may not, because there’s just a simple click involved (such as the goal of “streaming the station”).

Content or calls to action that achieve your station’s digital goals deserve a prominent — and arguably an exclusive — place on your homepage.

Content Behind a Paywall
Few radio stations are going to produce content that requires payment to access. The exceptions might be news stations. Getting people to purchase access to this content should be one of the primary digital goals of these stations, and this content should be featured accordingly.

Content That is Expected But Doesn’t Advance Goals
There will be some content that people expect to find on your radio station’s website but doesn’t advance your radio station’s goals. For example, people may want to see the concert calendar, read the DJ bios or find the physical address of the station. It’s important to have this content on the site because visitors expect it, but this content should not be overtly called out. Allow people to navigate to it through your station’s main menu, but don’t feature it prominently on your homepage.

Most radio stations can do a lot towards advancing their digital strategies by first identifying explicit goals, and then removing things from their homepages that don’t steer visitors towards those goals. Take another look at your radio station’s homepage and see if it suffers from overcrowding. If so, fix it.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622. 




A Radio Station’s Guide to Launching a Blog

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

Creating online content is a key component of a radio station’s online marketing strategy. It starts with a blog — a section of your station’s website where new content can continually be published. For some broadcasters, the idea of launching a blog can feel intimidating. In this short video, Seth Resler breaks down the basics of blogging to make it easier.


For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.




3 Ways Your Radio Station Can Get More Web Traffic from Evergreen Content

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

As radio broadcasters, our thinking tends to be very topical. That’s in large part because our on-air breaks are fleeting: a DJ says what they have to say and then it disappears into the ether, unlike books, movies, or podcasts that stick around for a long time and can be consumed long after they were originally created. We assume that people will hear our on-air breaks at the same time we create them or, if they’re voice-tracked, not long afterwards.

In short, as broadcasters, we rarely think about creating “evergreen” content — content that has a long shelf life because it will still be of interest to people weeks, months or even years after it was initially created. Not surprisingly, we bring this mindset to the internet. That may be fine for social media — tweets and status updates tend to be “of the moment” — but when writing blogposts, stations could be missing out if they’re only publishing the latest music news and celebrity gossip. After all, once a pop culture phenomenon passes, people move on. In 2019, not many people are looking for the internet’s hot takes on Team Edward vs. Team Jacob or Kanye West interrupting Taylor Swift at the VMAs. These blogposts might’ve gone viral back in the day, but they’re not attracting traffic now.

On the other hand, a blogpost that contains a list of ten great places to take kids in your town, or the history of a local custom, or a unique dessert recipe, could attract web traffic for years to come. Even old interviews with big musical artists could drive traffic down the road. So when it comes to creating web content, consider a mix of both topical and evergreen content.

But don’t just create evergreen content and passively assume that people will find it. Use these three tactics to resurface old content that listeners may still enjoy:

1. An email drip campaign
emailEmail is a fantastic tool for getting extra mileage out of older content. Spend an hour or two setting up an automatic email campaign that “drips” out content over time and you could see a noticeable lift in your web traffic. For example, your email campaign might be triggered when somebody signs up for your email newsletter. A week later, they are automatically sent a link to the interview your station did with Bradley Nowell of Sublime back in the day. A month later, an email highlighting your morning show’s best phone scams of all time is sent out. And a month after that, it’s followed by an email driving people to your night jock’s secret Bloody Mary recipe. Best of all, it takes very little time to set it up; just be sure to review and freshen up the campaign once a year.

Here are more detailed instructions for setting up a drip email campaign.

2. Resharing on social media
If you’ve got compelling classic content, don’t be afraid to reshare it on social media. Here at Jacobs Media, we use a WordPress plugin that randomly takes older blogposts and reposts them on Facebook and Twitter. As a result, sometimes these posts drive more traffic to our website when reshared than they do when they’re first published. In fact, we’ve seen a 16% lift in our overall web traffic just from resharing older content. If your station’s website isn’t built in WordPress, look for an alternate tool for resharing content, such as Buffer.

3. Optimizing for search engines
Radio broadcasters have a bad habit of overlooking search engine optimization — “SEO,” or the art of getting your content to show up in the results of search engines like Google. This is a big mistake, especially with evergreen content. While social media can produce random spikes in web traffic, search engines can be the gifts that keep on giving, driving steady traffic day in and day out. Here at Jacobs Media, Google has overtaken social media as our primary source of web traffic, thanks in part to a handful of evergreen blogposts that are stellar performers.

While optimizing for search engines can be a daunting task, start with these basic steps and by using this WordPress plugin.

Using these three tactics to resurface evergreen content, your radio station should be able to increase its web traffic. Give it a shot.

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.




Radio Show Prep: How to Check Lots of Websites Quickly

Seth Resler

By: Seth Resler,
Jacobs Media Strategies

In the past, I’ve written about how radio DJs can create their own customized show prep service using RSS feeds. One of the big advantages of this is that you can include local sources, such as newspapers or bloggers, and pull them into an RSS reader.

However, while local media publishers are likely to have RSS feeds for their website, many other local websites will not. The arthouse theatre showing the Three Stooges marathon or the legendary dive bar that books all the heavy metal cover bands may not have websites with RSS feeds. Without an RSS feed, if you want to check on what’s going on at these venues as part of your show prep process, you’re going to have to go to each of their webpages individually. How can you do this and keep the process manageable?

Here’s how:

1. Create a spreadsheet with a list of local venues.
Create a spreadsheet containing websites for all of the key venues in the area. The columns in the spreadsheet might include:

  • Venue Name
  • Website
  • Contact Name
  • Contact Email Address
  • Facebook Page
  • Twitter Page
  • Instagram Page
  • YouTube Page
  • Event Listings URL

That last one is very important; we’re going to use it below. I also recommend creating a column for with a dropdown menu for the Type of venue (music, comedy, sports, theater, etc.). This allows you to filter the venues if you want, which is particularly helpful if you do a benchmark feature such as a Concert Calendar.

2. Use the Bulk URL Opener extension in your Chrome browser.
Some web browsers, like Google Chrome, allow you to install extensions. Extensions enable the browser to do extra things. In this case, we’re going to install the Bulk URL Opener extension. It allows you to open a large number of URLs quickly. You can install it with a couple of quick clicks, then use it like this:

  1. Filter your spreadsheet to only show venues of the type that you want.
  2. Highlight and copy all of the URLs in the Event Listings column.
  3. Open the Bulk URL Opener extension and paste the URLs in. Click the ‘Open All’ button.
  4. Go get a cup of coffee while you wait for the browser to open up all of the different tabs.
  5. Repeat the above steps for different types of events if you want.

Once you’ve got all of the websites open, you can quickly go through them and scan for any information you want to talk about on your radio show. Of course, this technique doesn’t just work for local venues. You can use it for any type of website that might be helpful to include as part of your show prep process.

Learn More
Earlier this week, I hosted a webinar on “Digital Tricks to Help Radio DJs Sound More Live and Local.” Check it out for more ideas on how you can keep your finger on the pulse of your local community.

Watch Here

For more assistance on digital or social media, contact MAB Member Services at [email protected] or 1-800-968-7622.