Digital/Social/Web
Website Usability Tests for Radio Stations in the Age of Zoom
By: Seth Resler Jacobs Media Strategies One of the most useful tests that radio stations can run to improve their digital strategies is a website usability test. A website usability test can show you how real listeners interact with your station’s site. It will show you what people think of the site, which tasks they…
Read MoreSpotify Now Allows Anybody to Create a Radio Show with Music
By: Seth Resler Jacobs Media Strategies Last week, Spotify unveiled a new feature that enables podcasters to add songs to their shows. This overcomes a major hurdle that podcasters have endured for years: music licensing issues which prevented them from legally including music in their shows. The practical upshot of this feature is that anybody…
Read MoreUse RSS Feeds to Find Local Content to Share on Your Radio Station’s Social Media Channels
By: Seth Resler Jacobs Media Strategies I’m a big fan of RSS feeds. RSS feeds are essentially digital pipes, used to push content from one place to another with ease. One of my favorite tricks for radio stations, where the staffs are notoriously stretched thin, is to use RSS feeds to send email blasts containing…
Read MoreWebinars Can Help Radio Stations Generate Leads During the Pandemic
By: Seth Resler Jacobs Media Strategies For decades, radio station sales staffs have been generating leads using a technique called “prospecting.” Prospecting involves monitoring other local media outlets — listening to other radio stations, watching local TV stations, and reading local newspapers — to see who’s advertising there. Then radio salespeople call these advertisers and…
Read More8 Blog Topic Formulas Radio Stations Can Use During the Pandemic
By: Seth Resler Jacobs Media Strategies We’ve been big advocates of using content marketing as a strategy for radio stations looking to increase traffic to their websites. Of course, content marketing requires that radio stations create original content. This content can take many forms, including videos and podcasts, but one of the easiest to create…
Read MoreOn Your Radio Station Website, Use Language That Puts Listeners First
By: Seth Resler Jacobs Media Strategies Talent coaches frequently tell radio DJs to use words that put the listener first in their on-air breaks. For example, instead of saying, “Coming up, I’ve got your chance to win a thousand dollars,” a DJ should say, “Coming up, YOU could be a thousand dollars richer.” It’s good…
Read MoreProtect Your Radio Station From Digital Disruption If An Employee Leaves
By: Seth Resler Jacobs Media Strategies Unfortunately, in the wake of the ongoing pandemic, we are seeing radio stations lose staff members to budget cuts. Even in the best of times, staff turnover can create disruption for radio stations that are unprepared. Often, that disruption looks like this: An employee departs and that person is…
Read MoreTips for Creating Email Signup Forms
By: Seth Resler Jacobs Media Strategies While it’s not as sexy as social media or podcasting, email marketing is still the workhorse of any radio station’s digital strategy. If you’ve got a well-maintained email database, your station will be able to reach its listeners without fear of being negatively impacted by changes to a social…
Read MoreYour Radio Station Should Try Instagram Reels
By: Seth Resler Jacobs Media Strategies While the fate of TikTok mobile app in the U.S. is in legal limbo, leading to a spike in downloads for TikTok clones like Byte, Triller, and Zynn. Instagram has seized the opportunity by introducing Instagram Reels, which offers many of the same features as TikTok. Like TikTok, videos…
Read MoreA Picture Says 1,000 Words. What Do The Pictures on Your Radio Station’s Website Say?
By: Seth Resler Jacobs Media Strategies I’ve devoted a lot of time in this column discussing the importance of choosing the right words for your website. Whether it’s making sure that you’re using clear terms in your website’s main menu or conducting a website usability test to make sure that the site’s verbiage isn’t causing…
Read More