Digital/Social/Web
WXYZ, WXMI Team Up for Back-to-School Virtual Town Hall
On July 30, Scripps Media’s WXYZ-TV (Detroit) and WXMI-TV (Grand Rapids) teamed together to present a virtual town hall on returning safely back to school. Moderated by WXYZ anchors Carolyn Clifford and Glenda Lewis and WXMI Anchor Mike Avery, the program brought in experts including State Superintendent Dr. Michael Rice, Dr. Joneigh Khaldum, Chief Medical…
Read MoreVoice Command Considerations When Picking a Name for Your New Radio Station
By: Seth Resler Jacobs Media Strategies When gearing up to launch a new radio station, one of the most important decisions you can make is the name of that station. Naturally, there are all sorts of traditional branding factors that go into this decision. But as voice command interfaces like Alexa and Siri continue to…
Read MoreHere’s What You Should Put in the Main Menu of Your Radio Station’s Website
By: Seth Resler Jacobs Media Strategies One of the most crucial components of a radio station’s website is the main menu. After all, this is the first thing most visitors click on when they’re trying to find a specific page on the site. A good main menu makes the user experience pleasurable, while a bad…
Read MoreHow Your Radio Station Can Host a Virtual Happy Hour
By: Seth Resler Jacobs Media Strategies As radio stations around the country find themselves and their listeners in various stages of lockdown, broadcasters are continuing to look for ways to engage with their fans online. The virtual happy hour, in which DJs chit-chat over cocktails and invite listeners to watch and participate, has become popular.…
Read MoreHow to Use Your Radio Station’s Blog to Spotlight Local Businesses and Artists During the Pandemic
By: Seth Resler Jacobs Media Strategies As the pandemic continues to stretch on, radio stations are trying to find the proper balance between addressing it without deviating from their usual programming. One way forward is to shine a spotlight on local businesses and artists in their time of need by publishing interviews with them on…
Read More8 Elements That Radio Shows Can Use On Their Shownotes Webpages
By: Seth Resler Jacobs Media Strategies Last week, I wrote about how radio shows — especially morning shows — can borrow the practice of creating “shownotes” pages from podcasters and use them as part of a broader digital strategy to grow their audience through email, social media, and search engines. In that post, I outlined…
Read MoreHow to Use Shownotes Pages to Grow Your Radio Station’s Email Database
By: Seth Resler Jacobs Media Strategies When a podcaster publishes a new episode, they usually also create a new page on their website to serve as a home for that episode. These are called “shownotes” pages because, in addition to an embedded audio player for the episode, these pages include additional text, such as a…
Read MoreNow Is a Good Time to Review Your Radio Station’s Social Media Policy
By: Seth Resler Jacobs Media Strategies There’s a lot going on in America these days, and its left nerves raw all across the country. In the wake of George Floyd’s death, the COVID-19 pandemic, economic uncertainty, and increased political polarization, public personalities are trying to figure out the best way to discuss the issues that…
Read MoreTo Recover From the Pandemic, Radio Must Get Serious About Lead Generation
By: Seth Resler Jacobs Media Strategies For weeks, we’ve all been talking about the changes the radio industry has made in response to the COVID-19 pandemic that will eventually become a permanent part of our “new normal.” Whether it’s DJs broadcast from home or conducting focus groups over Zoom, some things are here to stay.…
Read More10 Factors to Consider When Livestreaming Video to Social Media
By: Seth Resler Jacobs Media Strategies As a professional broadcaster, I can’t resist the temptation to increase the production values of my livestream videos on social media. More and more radio DJs are livestreaming from their homes on social media as a way of engaging their audiences. But creating a compelling livestream broadcast requires more…
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