Digital/Social/Web
A Quick-and-Dirty Way to Make Animated Live Streaming Video Bumpers
By: Seth Resler Jacobs Media Strategies As a professional broadcaster, I can’t resist the temptation to increase the production values of my livestream videos on social media. I realize that this is a medium where the audience doesn’t have the expectations of a local newscast, let alone Game of Thrones, but I can’t help it.…
Read MoreLivestreaming Options for Radio Air Talent: Zoom vs. BeLive vs. StreamYard
By: Seth Resler Jacobs Media Strategies The COVID-19 pandemic has turned many radio broadcasters into video personalities as they scramble to livestream on Facebook, YouTube, and Instagram in an attempt to engage with their audiences. “Faces for radio” are suddenly becoming “faces for the web.” Of course, there’s a learning curve as we all scramble…
Read MoreRethinking Radio Website Design in the Age of Coronavirus
By: Seth Resler Jacobs Media Strategies At the beginning of this pandemic, radio stations focused on their on-air responses to the crisis. Online, stations largely addressed the crisis the way they did any other major promotion: create a webpage or two, stick some images in the slideshow on the homepage, and add a banner in…
Read MoreRadio Stations Can Use These Video Streaming Services During the Pandemic (And After It)
By: Seth Resler Jacobs Media Strategies Now that most radio personalities have been forced to work from home due to the COVID-19 pandemic, many are turning to video streaming tools as a way to engage with their audiences. There are, of course, dozens if not hundreds of software solutions out there, so finding the one…
Read MoreYour Radio Station Needs a Digital Succession Plan
By: Seth Resler Jacobs Media Strategies With the coronavirus pandemic continuing to impact daily life across the U.S., radio stations have been forced to make a lot of adjustments. Some of those adjustments are in direct response to the current situation, but others are tasks that have relegated the back burner only to now become…
Read MoreDigital ‘Don’ts’ for Radio in the Age of Coronavirus
By: Seth Resler Jacobs Media Strategies There’s never been an event like the current pandemic in the history of modern radio. I was working at WBCN in Boston when the planes struck the Twin Towers on 9/11. While that was a horrific and heart-wrenching experience, the event itself was a quick surprise, taking less than…
Read MoreDigital Tools to Help Your Radio Station’s Staff Work Remotely
By: Seth Resler Jacobs Media Strategies As the coronavirus pandemic continues to disrupt businesses around the world, radio companies large and small are preparing to deal with local outbreaks. Some are better positioned than others to allow their staffs to work remotely. Fortunately, there’s a lot of software that makes it easy for employees to…
Read MoreHow WordPress’ Custom Post Types Can Help Your Radio Morning Show
By: Seth Resler Jacobs Media Strategies Last week, I wrote about how a radio station could use WordPress’ Custom Post Types to build a directory of local bands. But if your radio station’s website is built in WordPress, this feature has plenty of other applications as well. For example, you could use it to help…
Read MoreHow Building an Online Directory Can Help Your Radio Station’s Database
By: Seth Resler Jacobs Media Strategies In addition to publishing compelling content, a great way to get people to come back to your website over and over is to provide some useful functionality. One way to do this is to add a directory. For example, when I need to find contact information for a person…
Read MoreGive Away Radio Station Stickers to Capture Listener Contact Info
By: Seth Resler Jacobs Media Strategies One of the most important things you can use your radio station’s website to do is to capture contact information from your listeners. By capturing their email addresses and other information, you can reach these listeners again later and activate them. Many stations give stuff away as a way…
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