Digital/Social/Web
How to Aircheck Yourself on the Cheap
By: Seth Resler Jacobs Media Strategies As a podcaster, I find myself in a situation that was foreign to me during my radio days: as an air talent without a program director to provide critical feedback. Feedback is, of course, how broadcasters get better. As much as we sometimes fear aircheck sessions, they make us…
Read MoreWhen Does a Radio Station Project Deserve Its Own Website?
By: Seth Resler Jacobs Media Strategies From time to time, radio broadcasters will ask me whether an initiative their station is working on warrants the creation of a website separate from the radio station’s website. We might be talking about a morning show, a concert festival or a large contest. For example, let’s say your…
Read MoreHow Smart Planning Can Extend the Life of Your Radio Station’s Digital Content
By: Seth Resler Jacobs Media Strategies When it comes to content, as radio broadcasters, we tend to think in terms of current events. When we prep our radio shows, we scan the headlines and prep sheets looking for topical nuggets to use in our breaks: Who was on the late nights shows last night, what…
Read More4 Lessons for Radio Companies At CES 2020
By: Seth Resler Jacobs Media Strategies Every January, the Jacobs Media team heads to Las Vegas for CES to discover the newest consumer technologies being introduced to the world, and how they might affect radio broadcasters. From robots to flying taxis to smart cities, it’s all on display there. It’s easy to get caught up…
Read More10 Pieces of Sales-Related Content That Should Be on Your Radio Station’s Website
By: Seth Resler Jacobs Media Strategies When I speak to radio broadcasters about pulling all of their different digital tools together into a coherent Content Market Strategy, I am usually talking to people in the programming department who want to reach more listeners. But Content Marketing is also an effective strategy for the radio sales…
Read MoreThe Way Radio Thinks About Digital Makes It Harder to Sell
By: Seth Resler, Jacobs Media Strategies Every year, advertisers tell us the percentage of their marketing budget allocated to “digital” is increasing. On the other hand, the portion dedicated to “traditional media” is heading south. Ever since “digital” became attractive to advertisers, traditional broadcasters have struggled to find their foothold in this world. In the…
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