Category: Editorial

“Because I know It’s There”

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Tarr, CSRE, DRB, CBNE There’s a Steve Jobs story that gets passed around quite a bit. It goes back to the days when the Steves (Jobs… read more

The Robinson Report: Shrink The Audience

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media  “At stadium shows, we connect by shrinking the audience, reducing the place so the guy in the back row of the balcony… read more

What I Learned About Being a General Manager

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Dick Taylor,  CRMC/CDMC Dick Taylor Blog https://dicktaylorblog.com/ I loved being a general manager of radio stations. It wasn’t the job that first attracted me to radio… read more

Jim Mathis

Avoiding Disaster During Change

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com More Success with Less Stress “Any change, even for the better, is always accompanied by drawbacks and… read more

The Robinson Report: The Score

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media  “Writing a tune is like sculpting. You get four or five notes, you take one out and move one around and you… read more

Radio Creates Traffic

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Dick Taylor,  CRMC/CDMC Dick Taylor Blog https://dicktaylorblog.com/ Radio is like the Rodney Dangerfield of media; it doesn’t get any respect. Ask any business owner what form… read more

Programmatic Advertising Buying and the FCC’s Political Broadcasting Rules

By: David Oxenford, Wilkinson Barker Knauer, LLP www.broadcastlawblog.com With the national presidential conventions complete, and most of the state primaries for Congressional, state and local offices either behind us or to occur in the next few weeks, the most concentrated period for the purchase of political advertising on broadcast stations is now upon us, to peak… read more