Category: Editorial

Improve Station Awareness

By: John Lund, Lund Management There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better ratings. The truth is that brand awareness brings about business. It’s true for Nike and Starbucks, two of the best brands around…. read more

Create Support Documents to Get Your Blog Off the Ground

By: Seth Resler, Jacobs Media As I’ve discussed before, the way to pull all of your different digital tools together is to use a content marketing strategy. To do this, of course, you’re going to need to implement a system to consistently create online content. When I say “online content,” what I’m talking about is… read more

Berkowitz

Back to Basics

Back to Basics: Start the New Year off with a review of your most important elements – the basics. By: Gary Berkowitz, Berkowitz Broadcast Consulting, Inc. First and foremost, air check your jocks. PD’s are busier and multi-tasking more than ever, and this art seems to be falling in-between the cracks. There is no better… read more

Jim Mathis

Reinventing Your Problem

Reinventing Your Problem: Change Your Attitude, Change Your Results By: Jim Mathis, Reinvention Nation™ “Life is 10% what happens to you and 90% how you react to it.” – Charles R. Swindoll As a new year begins, we often reflect on the choices we’ve made and vow not to repeat the bad ones. We spend… read more