Front Page
How to Use Shownotes Pages to Grow Your Radio Station’s Email Database
By: Seth Resler Jacobs Media Strategies When a podcaster publishes a new episode, they usually also create a new page on their website to serve as a home for that episode. These are called “shownotes” pages because, in addition to an embedded audio player for the episode, these pages include additional text, such as a…
Read MoreWKAR Addresses Race And Racism In America
Michigan State University’s WKAR-TV (East Lansing) is airing a series of films and new specials focused on race in America following the murder of George Floyd on May 25, 2020, and the ensuing protests that erupted across the country and in Michigan’s Capital Region. In addition, PBS will curate a playlist of programs from Frontline,…
Read MoreWLEN Celebrates 55 Years of Service
Lenawee Broadcasting’s WLEN-FM (Adrian) celebrated 55 years of broadcasting on June 9. Founded in 1965 by John W. Koehn, WLEN was the first FM radio station in Lenawee County. The stations first promotion was to give away FM radios so citizens could listen for entertainment and local news. WLEN began on the premise of service…
Read MoreMacDonald Garber Broadcasting Hosts Food Drive in Northern Michigan
To help with the pressure put on area food banks during the COVID-19 crisis, the stations of MacDonald Garber Broadcasting came together the week of May 18 to present “Feed Northern Michigan Week.” Stations participating included WKHQ-FM, WLXT-FM, WZTC-FM and WLXV-FM. AllAccess reports that all of the on air personalities got involved on a personal…
Read MoreWXMI Presents ‘Stand-up & Help’ with Feeding America West Michigan
On May 29, E.W. Scripps’ WXMI-TV (Grand Rapids) hosted “Stand-up & Help” with Feeding America West Michigan, a live fundraiser to help provide meals during the COVID-19 pandemic. The one-hour special featured local West Michigan comedians and stories about how Feeding America West Michigan is helping the local citizens through the present crisis. The station…
Read MoreChairman Says FCC Working Toward Making Radio Ownership More Diverse
As calls for racial justice draw headlines across the nation, FCC Chairman Ajit Pai told InsideRadio on Tuesday (6/9) that growing diversity in radio ownership is the prime reason he pushed the a radio incubator program in a recently completed quadrennial media ownership review. “Having traveled everywhere from poor communities of the Delta of Mississippi…
Read MoreNow Is a Good Time to Review Your Radio Station’s Social Media Policy
By: Seth Resler Jacobs Media Strategies There’s a lot going on in America these days, and its left nerves raw all across the country. In the wake of George Floyd’s death, the COVID-19 pandemic, economic uncertainty, and increased political polarization, public personalities are trying to figure out the best way to discuss the issues that…
Read MoreJason Addams Appointed OM of MacDonald Broadcasting Saginaw
Jason Addams joins MacDonald Broadcasting (Saginaw) as Operations Manager and Program Director of its four-station cluster. Addams will oversee Country WKCQ-FM, Adult Hits WMJO-FM and AC WSAM-AM/WSAG-FM. He’ll also handle afternoons at WKCQ. Addams returns to MacDonald, after serving as OM for the Lansing, MI cluster from 2003-2005 and PD for Top 40 WHZZ from…
Read MoreIPR Welcomes MSU’s Cassidy Hough as Environmental News Intern
Interlochen Public Radio has announced a new environmental news intern, Cassidy Hough. Houghy is a junior at Michigan State University, double majoring in environment, science and health reporting journalism and environmental studies and sustainability. A recipient of the Michael and Sandra Clark scholarship in environmental journalism, she also received the Meeman Award for Outstanding Undergraduate…
Read MoreCOVID-19 Relief Paycheck Protection Bill Passes Senate for Presidential Signature
The Senate passed on Wednesday (6/3) the Paycheck Protection Program Flexibility Act, which tweaks the CARES Act’s program that provided forgivable loans to small businesses if they spent them on keeping workers employed, according to a report in Broadcasting+Cable. The bill, which previously passed in the House, is now expected to be signed into law…
Read More