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It is Time to Start Controlling Your Station’s Energy Costs

As anyone who drives a car or pays a home heating bill knows, energy costs have skyrocketed in the last year and are expected to go even higher. Now, as winter approaches, it is more important than ever for MAB member stations to control their energy costs. Station budgets have undoubtedly been strained and there is risk that this heating season will make matters worse.

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Pitchfest ’22 a Success!

On September 13, 2022 your MAB held the first PitchFest ’22 for member stations and advertising agencies to network in a speed networking virtual environment. Over 25 members signed up for the event representing 80 stations across the state. The event was co-hosted by the American Advertising Federation of Lansing. Each station could upload video links, coverage maps, calendars and a bio for
their station(s).

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MAB Adds Member Benefits

The MAB remains focused on being forward thinking and helping members through programs and initiatives that prepare Michigan TV and radio stations for the future. Over the past nine months, the MAB has worked in collaboration with our membership, board, and committees to identify new opportunities.

And over the next several weeks, the MAB is launching a series of new initiatives to provide support and education to our members.

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MAB to Offer Political Revenue Webinar in August

The political season is in full swing and broadcasters have the opportunity to learn about the opportunities available both for on-air and digital campaigns.  During the August Third Thursday (August 18), the MAB is offering a two-part webinar starting at 1:00 p.m. Eastern. In Part One, AdCellerant will discuss digital marketing revenue opportunities, tactics and…

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Free Al Tompkins/Poynter Seminar on Covering Gun Issues July 11

Michigan broadcast journalists have a unique opportunity to learn about how to better cover gun issues with a special FREE seminar on July 11. What strategies and information can help empower newsrooms for covering the conversation over gun laws at the local, state and national levels? On July 11 at 12 p.m. Eastern, Al Tompkins…

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Broadcaster Live Streaming Summit January 24

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A new year means new opportunities and this is especially true at the MAB and for our members. We were proud to announce, recently, that the MAB worked with the MHSAA to amend their video streaming rules to allow broadcasters to carry local high school games, live. Broadcasters can now distribute live video of regular-season games from…

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If You Have Political Advertising Questions……We Have Answers!

David Oxenford

David Oxenford, Wilkinson Barker and Knauer, LLP is the MAB Washington Attorney and answers your Legal Hotline Questions. David and Bobby Baker, Gary Schonman and Sima Nilsson of the FCC Office of Political Programming held a terrific Political Advertising Webinar for MAB members on November 18. MAB Members may access it in the members only…

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Are You Taking Full Advantage of Your MAB Membership?

Karole White

By: Karole L. White, MAB President/CEO The MAB Sales and Leadership Helpline just launched last month is available to all MAB Member stations and staff. I thought you should see some of the great comments from people after they have spoken with Mark Levy, Revenue Development Resources, the person behind the MAB Sales & Leadership…

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