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How Were My Airchecks?

When was the last time you had an aircheck session with your talent? In today’s radio world, with all the time demands on the PD, it’s easy to skip these meetings. So, let’s make today the day to schedule a session with your talent, and please, take these tips into the meeting.

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The Fall Book Is On: Now What?

Gary Berkowitz

The fall book has started but before we get too deep into it, here are a few basic and easy to implement tactics that will help you get a better result.

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My 5-Point Argument for Doing the Weather on the Radio

Gary Berkowitz

In discussions about the weather, I hear many programmers say that they no longer want to do it since everyone can get it on their phone, online, etc. With that in mind, here is my (simple) argument why I believe weather belongs on the radio.

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Turn Summer Promotions Into Cume and P1 Building Events

Gary Berkowitz

By: Gary Berkowitz Berkowitz Broadcast Consulting With summer here, there is a good chance you will be doing many outdoor promotions where you will get to be with current and potential listeners. Here are a few ideas you can easily implement to turn these into effective & very low cost cume and P1 builders. 1.…

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Morning Drive: How to Quickly Improve Your Morning Show Today

Gary Berkowitz

By: Gary Berkowitz Berkowitz Broadcast Consulting With the spring book not far away, please consider these actionable points for a stronger morning show: 1. If they are still doing “This Day in History” (or any almanac type bit) consider dropping. It is boring and most important listeners do not care. 2. Review all bits. Drop…

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