Category: Programming

What I Learned From Buying a New Car…

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting My lease was up and after 10 or so years of driving a Honda (loved it), I decided it was time for… read more

10 Common Traits of Winning AC Stations

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting Have you ever looked at the ratings and wondered: How do certain AC’s always come out on top? Do a “programming x-ray”… read more

Are your personalities ‘Difference Makers’?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting   There’s a lot of noise out there in radio-land these days. Digital. Internet advertising. Podcasting, Apps, Alexa and many others. Now… read more

Are We Doing A Good Enough Job Promoting Our Apps?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I am having some work done on my house. The other day one of the carpenters walked into my office and… read more

‘Content’ or ‘Companionship’

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting OK, I’m going to say it. “Companionship” is more important than “Content.” Sure content is the buzzword these days but it takes… read more

The Robinson Report: Different

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to… read more

The Robinson Report: The Black Mirror

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “I am not the only person who uses his computer mainly for the purpose of diddling with his computer.” –Dave Berry The… read more

The Robinson Report: Prep

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Kevin Robinson Robinson Media “By failing to prepare, you are preparing to fail” -Benjamin Franklin Everyone, everywhere needs to prep. Executive Chef – Hockey Player –… read more

Old-School Marketing That Still Works

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting I spent many years working with Bob Morgan at CBS Radio in Rochester, N.Y. He had one belief that really impacted… read more