Category: Programming

Stand Out From The Crowd

By: John C. Lund The Lund Consultants, Inc. www.lundradio.com Many companies make cell phones and computers, but Apple managed to cut a unique path that led to sales numbers all other companies covet. In the process, the Apple name gained strength as the “i” moniker became a marker for innovation. Apple has mastered standing out in… read more

Is Radio Milking The Wrong Callers?

By: Sean Ross [email protected] Twitter: @RossOnRadio It is a seemingly inevitable moment in any call-to-win contest, especially for a prize of any significance. You will hear the caller before the correct number caller. Sometimes it will be a quick groan of frustration when they’re informed. Sometimes the on-air personality feels the need to play with… read more

The Perfect Break

By: John C. Lund The Lund Consultants, Inc. www.lundradio.com Programmers and talents often discuss what makes a perfect break. We think it’s the proper mix of branding, engagement, and commitment – measured on the audience’s terms. Branding is essential to get ratings credit, even with PPM. Learn from the masters like Coke and Starbucks, where being… read more

The Radio Road Trip Lives

By: Sean Ross [email protected] Twitter: @RossOnRadio You don’t have to go on a road trip to hear small-town radio anymore. Not every small-market station streams, but I come across interesting small-market stations in my various listening apps on a regular basis — often discovering them in the course of searching for some other station. You… read more