By: Mark Levy Revenue Development Resources, Inc. Hold on, hold on – it’s not what you think! February 15th is Presidents’ Day. Beside a well-deserved day off, this day also means that selling time for the week will be shorter – 20% shorter. And shorter selling time means a team of 6 sellers averaging 6… read more
By: Mark Levy, Revenue Development Resources As a broadcaster, you are already aware that this week was the start of the 4th Quarter “Gauntlet” for many of your local businesses. Amazon Prime Days launched October 13th. Black Friday is expected to have significantly less foot traffic but greatly increased online shopping. Immediately after that, local… read more
By: Seth Resler, Jacobs Media Strategies I first learned the art of eating sushi in the course of my first radio gig, working as the Imaging Director for 105.7 The Point in St. Louis. My Program Director, Allan Fee, was a big sushi fan, and we found ourselves dining out on raw fish frequently. If… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Paul Weyland President, Paul Weyland Communication Strategies Just for kicks, let’s take off our broadcast shoes and try on the shoes of an advertising agency executive. I… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Paul Weyland President, Paul Weyland Communication Strategies Paul Weyland will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing. For more information and… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Paul Weyland President, Paul Weyland Communication Strategies Paul Weyland will be speaking at the Great Lakes Media Show, March 5-6, 2019 in Lansing. For more information and… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Paul Weyland President, Paul Weyland Communication Strategies Some of us met up at the Radio Show in Orlando and discussed rate resistance. Several people thought advertising agencies… read more
MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university. Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the… read more
Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Gary Berkowitz Berkowitz Broadcast Consulting If you were to ask any successful PD what the secret to their success was, I am sure they would tell you… read more