Category: Sales

Ask Every Sales Candidate This Provocative Question

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com If you want to save yourself from another bad hire, then ask this question toward the end of your first interview:… read more

The Sales Contest

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Let me tell you a story because that’s what I do. Some of you will remember when I used to tour… read more

The Debrief: Five Questions to Ask at the End of Your Meeting

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Sarah and I are in Bermuda with her brother, Bob, and his wife, Kathy. On Tuesday morning we get up, get on… read more

Stop Making These Top 10 Marketing Mistakes

By:  Duane Alverson, President MacDonald Broadcasting Company (Saginaw & Lansing) If you’re like most business leaders, you’re likely struggling to navigate the myriad of marketing channels available to advertisers these days. With so many options out there, and with attention spans so fragmented and disjointed, how are business owners to know how and where to… read more

The Real Job of (Sales) Management is Getting Into Their Heads

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com I do not have a degree in psychiatry. But as a sales manager, I often felt like I needed one. You… read more

This Word Increases Your Personal Power

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Sarah and I are on a two-hour drive to a vacation cottage we’ve rented in Michigan. Our three cats are along… read more

You Can’t Bore People Into Buying From You

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com In 1976 there were no cell phones or email. We had a message nail. When you walked into the office, the… read more

Are Any of Your Salespeople Hooked on This?

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com Let politicians deal with the opioid epidemic. Sales managers need to address this career-threatening addiction: “Hope-ium.” Salespeople get hooked on it…. read more

This Close is Shockingly Simple

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Chris Lytle, Content Developer InstantSalesTraining.com “Send me a proposal.” I dread hearing those four words. “Send me a proposal.” Those four words can add hours of… read more