Category: Sales

FREE Chris Lytle Sales Webinar for MAB Members

“You don’t motivate salespeople to be successful. You get them to be successful so they become motivated.” -Chris Lytle Further develop your successful sales team by having them attend the Instant Sales Training Webinar:  How to “Talk Advertising” With Your Prospects and Customers Now. When:  Wednesday, November 16, 2016 at 1 p.m. EST Invite your… read more

Free Webinar: How to Use Webinars to Generate Sales Leads for Your Station

When:  This Thursday, October 20, 2:00pm ET Register here. Our friends at Jacobs Media are offering a FREE webinar about…..webinars and how they can be powerful tools when generating leads for your station’s sales team. In this webinar, Jacobs’ Digital Dot Connector, Seth Resler, will show you how to use webinars to attract potential clients. You… read more

It’s Another Fine Mess

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Dick Taylor,  CRMC/CDMC Dick Taylor Blog https://dicktaylorblog.com/ “Well, here’s another nice mess you’ve gotten me into.” Variations of this line were always a part of Laurel… read more

FREE Career Education Training Solutions for MAB Members!

Do you have a new hire and your first thought is, “Training, again?!” Does a glance at your calendar make you wish you could clone yourself? Well, we can’t do that…yet. But we CAN help to lighten your load. Because you are a valued member of the Michigan Association of Broadcasters you have FREE access… read more

Jim Mathis

Are You Down, or Different?

Editor’s Note: The views and opinions expressed do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By: Jim Mathis, IPCS, CSP, MDiv J&L Mathis Group, Inc. www.jimmathis.com Leading in the New Economy “Many businesses are facing economic earthquakes, tsunamis and meltdowns.” Last year, Japan suffered a… read more

MAB Presents FREE Lytle Sales Management Webinar This Wednesday

Register NOW for Scarce Talent: Recruiting and Hiring the Best Salespeople When:  Wednesday, September 14, 2016,  1:00 p.m. EST Register here Quick Question: Have you ever hired a salesperson who performed better on the interview than she did on the job? Join the club. And then, plan to attend this fast-paced, highly-detailed FREE webinar. It’s the third… read more

Uncover Your Customer’s Needs

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Brian Marriott, P1 Learning Sales opportunities don’t just spring up out of thin air. You have to uncover them. If you aren’t prepared to ask the… read more

Radio Creates Traffic

Editor’s Note: The views and opinions of this article do not necessarily reflect those of the MAB. Contact the MAB for information on the MAB’s official editorial policy. By:  Dick Taylor,  CRMC/CDMC Dick Taylor Blog https://dicktaylorblog.com/ Radio is like the Rodney Dangerfield of media; it doesn’t get any respect. Ask any business owner what form… read more

Programmatic Advertising Buying and the FCC’s Political Broadcasting Rules

By: David Oxenford, Wilkinson Barker Knauer, LLP www.broadcastlawblog.com With the national presidential conventions complete, and most of the state primaries for Congressional, state and local offices either behind us or to occur in the next few weeks, the most concentrated period for the purchase of political advertising on broadcast stations is now upon us, to peak… read more