The US Department of Health and Human Services (HHS) adopted a new rule requiring that prescription drug advertising on TV contain certain price information. Specifically, the HHS will require TV ads for prescription drugs covered by Medicare or Medicaid to include the list price for a month’s supply or for the usual course of therapy,… read more
MAB members had the great opportunity to mentor student members of MSU’s Global Sales Leadership Society (GSLS) on Wednesday evening as part of the organization’s partnership with the university. Gary Baxter, WSYM-TV Fox 47 (Lansing), Jeff Hutchings, WNEM-TV (Saginaw), Jamie McKibbin, Jackson Radio Works (Jackson), and Steve Schram, Michigan Radio (Detroit) led a discussion on the… read more
Stephen Marks started his broadcasting career at the age of 17 as a copy writer at WINX in Rockville, Md. While there, he was able to learn enough to pass the FCC 3rd class with number 9 endorsement license test. His early career was spent in radio holding positions from marketing to management. That included… read more
MAB President Karole White and Government Relations Director Elena Palombo attended the 65th birthday celebration for U.S. Rep. Fred Upton (R-6) in St. Joseph on April 20. Around 100 people gathered for the celebration. The congressman reported that he would be filing to run for office again in the next few days. Upton has been… read more
Rumple Co-founder and “Defender of Simplicity” Matt Burgoyne will bring his “magical” touch to the 2018 Great Lakes Media Show. The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to attend by February 23 to… read more
Jacob’s Media’s Seth Resler is coming to the 2018 Great Lakes Media Show to show you how to connect all of your station’s digital tools. The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo (GLBC) will take place March 6 and 7 at the Lansing Center in downtown Lansing. Register to… read more
Nielsen’s Vice President for Product Leadership Kelly Abcarian joins the line up of presenters at the 2018 Great Lakes Media Show to help stations across Michigan “Elevate the POWER of Broadcast AND Digital and reach the largest most effective audience leveraging real truthful measurement.” The Great Lakes Media Show, formerly the Great Lakes Broadcasting Conference & Expo… read more
[two-thirds-first] WXYZ and WMYD Take Action for Texas In the midst of the unprecedented destruction from Hurricane Harvey, WXYZ-TV and WMYD-TV in Detroit have taken action for Texas with a multi-platform relief effort that includes a special volunteer phone bank to assist in this time of great need. Read more Here … TEGNA Launches ‘Texas… read more
Is your station or company doing something to help the hurricane victims in Texas? Let us know about it! Email [email protected] On August 28, TEGNA Inc. launched Texas Cares, an initiative to support those in need following Hurricane Harvey. All money raised by TEGNA’s stations will be donated to the Red Cross Hurricane Harvey Relief Fund…. read more
Lenawee Broadcasting Company/WLEN Radio (Adrian) has announced that Ashley Gonzalez will assume the position of Director of Digital Engagement. Ashley joined Lenawee Broadcasting in the sales and marketing department earlier this year. In addition to her duties in sales and marketing she will add digital, and will be in charge of digital development across 103.9,… read more
