Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

Michigan Broadcasters’ Contributions annually include $53,360,686 in Charitable Contributions, $81,636,827 in Disaster Relief, $195,349,264 in Donated Airtime. 178 is the average number of PSAs each radio and TV station airs each Week. $330,346,777 in total public service contribution.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

  • WXYZ-TV Giving Away More than 10,000 Books to Children

    With donations this past summer from station employees and the community, plus a matching contribution from the Scripps Howard Foundation, WXYZ-TV/WMYD-TV (Detroit) was able to collect over 10,000 books for children that will be distributed beginning on January 19. “I am so proud of the team at WXYZ-TV and TV20 Detroit, and our viewers, for… read more

  • WGHN/WMPA Stuffed the Bus for Christmas

    On December 19, WGHN-FM/WMPA-FM/Oldies 94.9 (Grand Haven)  hosted their 8th Annual Stuff the Bus with the local Culver’s and Dean Transportation.  This year they brought the Grand Haven and Spring Lake Rotarian’s onboard as partners and were able to provide over two tons of food for the Love in Action, Salvation Army, The People’s Center… read more

  • WMJO’S “SANTA JOE” Delivers Over 1,000 Toys to Two Saginaw Hospitals 

    The pandemic did not stop MacDonald Broadcasting’s SANTA JOE from delivering boxes and bags of toys to kids spending their holiday week in the Hospital … and beyond Christmas.  The toys are “gifted” to children who are hospitalized throughout the year. 97.3 JOE FM’s 7th Annual SANTA JOE promotion began in mid-January, asking listeners to… read more

  • Radio First Port Huron Stuffs the Bus for Kids in Distress

    Each year, RadioFirst/Liggett Communications stations in Port Huron team up with the the Port Huron Area School District and local businesses to collect toys and coats to ‘Stuff a Bus’ and deliver the items to Kids in Distress Services in St. Clair, Michigan. Due to the COVID-19 Pandemic, the stations had to switch up the… read more

  • Alpha Media Saginaw Raises $50K With Sharing Hope Radiothon

    Alpha Media stations in Saginaw, lead by WGSW-AM/FM, held their 5th Annual Sharing Hope Radiothon on December 16, raising $50,100 in the 12 hour broadcast, exceeding the original goal of $40,000 and surpassing last year’s total of $47,190. The goal for this year was lowered over concern about the impact the pandemic imposed. However, listeners,… read more

  • WGHN, WMPA Wrap Up Annual Coat Drive

    WGHN-AM/FM and WMPA-FM (Grand Haven), in conjunction with Pantenga’s Cleaners just wrapped up their annual coat drive.  As of press time, 759 coats have been dry-cleaned with another 400 to 500 coats waiting to be processed. After dry cleaning, all coats are being presented to the non-profit Love in Action for distribution.  The stations set… read more

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