Michigan Broadcasters Serve Michigan Communities

For local radio and television stations, community service is more than a passing concern. It is a way of doing business. Everyday in Michigan, from Detroit to Escanaba and everywhere in between, broadcasters are going to bat for community charities, educating residents about important local issues, delivering life-saving information in times of disaster, and continually renewing their commitment to their communities.

One of the main missions of the MAB is to help their members serve their communities better. In doing this we seek out issues of statewide importance which have been identified by individuals and lawmakers to help. MAB members work collectively on a volunteer basis to educate listeners and viewers on the important issues through the airing of on-air messages. No other industry has the impact on local communities like free over-the-air broadcasting. Michigan radio and television stations understand the importance of community service. They live it every day.


 

Local Michigan Radio & Television Broadcasters

Help Drive the State Economy


Total Economic Impact in Michigan: $33.95 billion

Television $20.14 billion
Radio $13.81 billion

73.60 thousand jobs

Television 43.59 thousand jobs
Radio 30.01 thousand jobs


Number of Commercial Stations
in Michigan:

Television: 40
Radio:330

Direct Economic Impact
in Michigan:

$1.53 billion
9.48 thousand jobs

Economic Impact on Other
Industries in Michigan:

$3.83 billion
$23.65 thousand jobs

Stimulative Effect on Economy
in Michigan:

$28.58 billion
40.47 thousand jobs

The commercial local broadcast industry, terrestrial radio and television stations, is critically important to the United States economy as a whole and to local economies in particular. Local radio and television’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked, and in many ways taken for granted. This analysis quantifies some of the core ways commercial local radio and television stations enhance economic productivity, efficiency, and growth. Only local commercial broadcast radio and television is included in this analysis.

All data ©2019 Woods & Poole Economics, Inc. Used with permission from the National Association of Broadcasters


 

Connecting to Local Communities

  • Beasley Media Group Detroit Collaborates with Local Community Leaders to Host ‘Solutions Not Slogans’

    On June 25, Beasley Media Group’s 105.9 Kiss FM (WDMK-FM/Detroit) on-air personalities Mason and Angie Star, along with 105.1 The Bounce (WMGC-FM) Morning Show Host Gello and The Detroit Praise Network’s (93.5, 98.3, 99.9) Randi Myles hosted a zoom conference call with community leaders to discuss ways to bridge the gap between residents and the… read more

  • MacDonald Garber Broadcasting Hosts Food Drive in Northern Michigan

    To help with the pressure put on area food banks during the COVID-19 crisis, the stations of MacDonald Garber Broadcasting came together the week of May 18 to present “Feed Northern Michigan Week.”  Stations participating included WKHQ-FM, WLXT-FM, WZTC-FM and WLXV-FM. AllAccess reports that all of the on air personalities got involved on a personal… read more

  • WXMI Presents ‘Stand-up & Help’ with Feeding America West Michigan

    On May 29, E.W. Scripps’ WXMI-TV (Grand Rapids) hosted “Stand-up & Help” with Feeding America West Michigan, a live fundraiser to help provide meals during the COVID-19 pandemic.  The one-hour special featured local West Michigan comedians and stories about how Feeding America West Michigan is helping the local citizens through the present crisis. The station… read more

  • WHTS’s Jackie Green Runs to Raise Thousands for Kids Food Basket

    On April 20, WHTS-FM (Grand Rapids) morning co-host Jackie Green ran a 26.2-mile marathon through downtown Grand Rapids, raising nearly $4,000 for Kids Food Basket, an organization that provides meals for kids and has stepped up its efforts during the COVID-19 pandemic when local children no longer have the guaranteed easy access to the safety… read more

  • WWTV/WWUP, WTCM Raise $6,610 for 4 Local Charities

    Back in February, Heritage Broadcasting’s WWTV/WWUP-TV (Cadillac) and Midwestern Broadcasting’s WTCM (Traverse City) partnered to put on the first-ever Traverse City Golf Expo.  This both celebrated one of Northern Michigan’s favorite summer sports and raised money for local charities. The totals were just announced and four different non-profits will each receive $1,652.50 thanks to the… read more

  • WSGW Honored as 2020 Service to America Awards Finalist

    The NAB Leadership Foundation announced Thursday (5/28) that Alpha Media’s WSGW-AM/FM (Saginaw) Sharing Hope Radiation is among the finalists for its 2020 Service to America Awards. The awards recognize outstanding community service by local broadcasters. Winners will be announced during the organization’s Celebration of Service to America Awards program, which will be held this year… read more

  • More News