Dear Broadcaster:

Statistics indicate that 58 percent of Michigan toddlers are not up to date on their vaccinations and only 37.7 percent of Michigan teens ages 13 to 17 are up to date on their vaccinations.

The MAB Board of Directors authorized IVaccinate as their statewide Community Service Campaign for 2018-19 earlier this year. Thank you for your help in promoting childhood vaccinations.

August is Immunization Month in Michigan. As students go back to school parents have check lists of things their kids need. You can help encourage parents to add update my childs vaccinations to their Back to School checklist.

There is a lot of misinformation floating around about immunizations. The I Vaccinate campaign provides Michigan parents with information and tools based on real medical science and research. Resources are available and include a Michigan-specific website (IVaccinate.org), social media communities (Facebook, Twitter, Instagram, YouTube), and more.

Will you join together with other Michigan Broadcasters to help eradicate unnecessary health risks to our children? We need your help to educate parents, caregivers and grandparents about the risks of not vaccinating children. From cradle to college vaccinations save lives.

MDHHS held a news conference on August 15 and appeared live on the MAB Facebook Page:

Please consider covering this issue in your news products, interview community health officials on air and place those clips on your website, share, tweet and mention back to school immunization check-ups in your Facebook posts and on-air programs. You could even consider an immunization event in cooperation with your local health departments, hospitals, schools and get sponsors to help with the cost.

The MAB, your state and your community thank you.   For more information visit https://ivaccinate.org.

Sincerely,

Karole L. White
President/ CEO
Michigan Association of Broadcasters

DOWNLOAD: IVaccinate Media Advisory

DOWNLOAD LINK:  Press Conference Broadcast Quality Video & B-Roll