Nat Sibbold

Former WBCK (Battle Creek) owner Nestor A. “Nat” Sibbold passed away July 18 at age 94. In 1977, Sibbold and a group of investors, formed Wolverine Broadcasting and purchased WBCK, the dominant AM Station in Battle Creek.  He ran the radio station successfully until a 1987, when he sold WBCK to Liggett Broadcast Group.

The WBCK call letters are now on the FM dial.  The AM station, under separate ownership, now has the WTOU call letters.

In a post on the WBCK website, the station notes that Sibbold took that station to new heights in terms of professionalism, community involvement, cooperation and service. He was very involved in the consolidation of Battle Creek township into the city in 1983.

Prior to owning WBCK, Sibbold spent 20 years with WWJ-AM-FM-TV in sales and as station manager.  His family called it the most rewarding experience of his life, where he met and interacted with many notable people. Sibbold, who lived in Canton, began working for WWJ as an account executive in 1956, when the station was owned by The Evening News Association, which also owned The Detroit News. Sibbold became sales manager in 1961 and station manager in 1968, serving in that capacity until 1976.  He served as manager when NBC relinquished ownership of the station, CBS bought it, and WWJ switched to its current, all-news format in 1971.

Sibbold passed peacefully surrounded by his children.

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