Legendary WDIV-TV (Detroit) anchor Mort Crim is appearing in a new episode of Comedy Central’s Detroiters. Crim plays himself and is offered an opportunity to become a celebrity spokesman for a local furniture store.
Crim retired from WDIV and TV in 1997 and is the real-life inspiration for “Anchorman’s” Ron Burgundy.
In a soon-to-be released episode of “Detroiters,” Crim is seen hearing a pitch from the show’s main characters, Sam and Tim, who play ad men trying to build a local advertising empire.
Since retiring from TV, Crim started his own marketing agency, Mort Crim Communications, and is often featured in commercials for Majic Window.
The show actually used WDIV studios for scenes!
“Detroiters” airs Thursday nights at 10:30 on Comedy Central.