Mark your calendars to attend your MAB’s FREE “From Influence to Impact: Putting More Political Ad Dollars on Your Books” webinar on Wednesday, February 2nd at 12:10 Eastern, 11:10 Central, hosted by Revenue Development Resources President Mark Levy. While he has to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now. So please join us as he covers:
- An understanding of what the past few months is likely to mean to 2022 political advertising
- Where political ad dollars are likely to go
- Digital ad changes and how that affects potential broadcast sales
- Where digital suggests some of their previously earmarked money go
- Why local political dollars may be more important than national dollars
- Common-sensical things we forget about that cost us political buys
- The value of some lesser known websites and The Edmonds Political Database
- A key question to ask a candidate that can justify a bigger schedule
- Knowing how to better tell your story sans “broadcast-ease”
- The value of database qualitative
- An intro letter template designed to get candidates to meet with you
- A Lowest Unit Rate Template tool that actually works
- The often overlooked danger of social media, political advertising and low rates
- Ideas for upsells and new non-political business because of 2022 being an election year
- Political ad copy help, including a source for thousands of political ads
- And this is broadcasting, so of course, “and more”
This link will get you all set up…looking forward to having you join your MAB’s for “From Influence to Impact: Putting More Political Ad Dollars on Your Books” Wednesday, February 2nd at 12:10 Eastern, 11:10 Central.
