Governor Gretchen Whitmer

The AP reported on Wednesday (6/12) that Michigan Governor Gretchen Whitmer has signed an executive order creating a committee aimed at encouraging an accurate federal census in the state next year.

MAB President/CEO Karole L. White has been appointed to the committee.

“Not only does the state depend on the census as the basis for the number of federal funds it receives to help serve our residents, but broadcast markets are also drawn and ranked according to the population as set in the census,” she said. “Right now Detroit is in the 15th Media Market Nationally. Any slip in population or under count could mean a loss of market position resulting in a significant loss in advertising dollars for stations in rated markets.”

In a release, the governor said the 2020 United States Census Complete Count Committee, which she leads, has roughly 60 members from numerous organizations and communities statewide. It includes business, academic, governmental and faith-based representatives.

The purpose of the group, according to Whitmer, is to ensure a comprehensive count so Michigan gets the right amount of federal money as well as accurate representation in the U.S. House of Representatives. The committee is charged with raising awareness of the Census and identifying and overcoming barriers to achieving a full count.  The group will be advising the Department of Technology, Management and Budget.

More information on the Census to come as the very large committee gets together to set their plans.